newsXpress members are loving the WIN A CAR! promotion which is being run with strategic partner Pacific Magazines. One tittle being promoted as part of this popular campaign is Bride to be. Using the marketing collateral from pacific and simply placing a header card behind the magazine, newsXpress members are able to connect this title with the campaign which is running throughout the store. It’;s a simple way to get shoppers to take a second look at a title from a busy magazine display.
Whether it’s at the title level or overall in-store the WIN A CAR! campaign is working a treat. newsXpress members are exploring wonderful creative and tactical ways to make the most of the opportunity.
