Just ask some of the shareholders in major retailers what they think about the strategy of selling cheap China product. Many business leaders who thought price was a valuable business differential have found, in their sales and share price, that price leadership has a limited life value.
newsXpress focuses on known brands, brands people love and respect, brands shoppers seek out. There is excellent evidence that shoppers will pay more for a brand they know and trust. There is also excellent evidence that brands deliver repeat business.
newsXpress understands that it is the margin dollars you bank over time which matters most, far more than extra margin you may make off a couple of products which do not drive repeat business.
This is part of the newsXpress difference … well researched and considered business strategy which delivers good business today and repeat business tomorrow.
We believe in brands and that brands do matter to consumers. This is one reason for success benign enjoyed by newsXpress members in terns of traffic growth as well as sales growth.
