Royal Wedding innovation at Redcliffe

newsXpress Redcliffe is promoting pre-orders of the 2012 Royal Wedding calendar with this tactical placement at the sales counter.  Using the newsXpress provided collateral, the counter unit makes it easy for customers to order the calendar and ensure that their copy is available when socks come in later this year.  With no other retailer currently playing in this space, the pre-order is an excellent example of commercially valuable innovation from newsXpress, driving a more efficient shopping basket.