Month: November 2010

Promoting gift cards and ink

nx-knoxposters.JPGnewsXpress Knox is promoting the HOT Ink! sale and the Blackhawk gift card range at the entrance to the store with a couple of in-house printed A2 posters.

The Gift Card poster in particular has driven a measureable increase in sales. With ink it is harder to tell because of the flyer campaign which is currently on foot.

newsXpress provides the artwork for these in-store posters so that stores can print to the size which suits their needs: A4, A3 or A2.

At newsXpress Knox, the posters are changed every week, cycling between newsXpress collateral and key product collateral. In deciding what to promote in these highly visible locations, we select products and services which will attract new traffic to the business.

Great 2011 calendar range at Beechworth

beechworth-calendars.JPGnewsXpress Beechworth has an excellent 2011 calendar range on display in-store.

Supported with the exclusive newsXpress calendar collateral above the displays, the range is professionally presented and driving good business as a result.

The broad range of calendar titles on show at newsXpress Beechworth reflects the newsXpress approach to calendars of serving the special interests of your customers as reflected in your magazine range.  This is where the newsXpress category knowledge is helping our members extract maximum value from the calendar opportunity.

App Magnets gift a hit Christmas gift

appmagnets.JPGThe App Magnets which were released as part of the newsXpress Merry Giftmas offer are proving to be a popular impulse / counter line in newsXpress stores.

One newsXpress store has sold out and another had sold 60% of stock in just over a week.

The App Magnets are working well when placed in an easy to see position at the counter.  Customers comment that they have never seen anything like them before. This is what drives the impulse purchase.

They are a perfect gift for anyone with an iPhone or iPad.

newsXpress is proud to have sourced such an innovative and popular gift for Christmas 2010. We are excited about the entire Christmas gift range and the point of difference it drives for our stores compare to other newsagencies.

Driving 2011 calendar sales

newsXpress members are using the marketing collateral provided by newsXpress for promoting the 2011 calendar range in a number of ways.  The professionally designed and exclusive to newsXpress A2 poster can be seen in newsXpress stores in the front window, hanging above the calendar display and in a variety of other situations.

calendar2011_nxp.jpg

newsXpress offers year round assistance to store to leverage the maximum opportunity from calendars. This work culminates in sales achieved over the next twelve weeks.

Recordable Christmas storybook a hit

hallmark-storybook.JPGThe Hallmark Christmas recordable storybook is being promoted widely by newsXpress stores thanks to excellent marketing colateral provided by Hallmark.

The photo shows the display at newsXpress Knox, one of our corporate stores.  The centrepiece is a sample book which customers can try.

The best opportunity for selling the storybooks is right now – so that grandparents and parents can record the story well in advance of Christmas.