Month: November 2010

newsXpress stores loving Cheeki bottles

cheekibottles.JPGnewsXpress launched the range of Cheeki stainless steel water bottles months ago and what a success they have been!  newsXpress store after store is reporting excellent sales, many reordering three and four times.  The sell through is extraordinary.

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

We have deliberately not talked much about the extraordinary Cheeki bottle success enjoyed by newsXpress members as we know people visit here to copy our success stories.

What a great newsXpress story!  Kudos for newsXpress corporately, and our merchandise team in particular, in delivering the Cheeki initiative and excellent profit for members from a product line which was unexpected for a traditional newsagency business.

Yes, the Cheeki bottle story is the newsXpress difference in action.

Calendars selling well at Knox

knox-cal10.JPGnewsXpress Knox is having good success with calendars this year.  It is the store’s first year in this space since they opened a week before Christmas last year, too late for the pre Christmas calendar sales.

The stand in prime position on the dance floor is being replenished weekly as the Knox team develops an understanding of the different categories which appeal to shoppers in the Knox City Shopping Centre.

newsXpress Knox is following the newsXpress policy of not discounting calendars until after January 1.

Using the back of the stand

maryborough-builderstand.JPGnewsXpress Maryborough (VIC) is making great use of the back of their ACP basket Builder stand with these two professional display stands for Prevention and Better Homes and Gardens.

What an excellent fit!  Professional and clean in terms of use of the floor footprint. An excellent impulse purchase driver.

This back to back display stand configuration can be easily reversed, providing equal time (in both directions) to Australia’s two biggest publishers and their popular titles.

Graduation gifts on show at Redcliffe

redcliffe-grad.jpgnewsXpress Redcliffe has a great range of graduation and teacher related gifts on show on this display facing into the mall.

With graduation and teacher gifts displays uncommon, newsXpress stores like Redcliffe are doing well by promoting the season in such a bold and comprehensive way. Of course, sales are the measure of success … yes, they are great!

The display is blocked by gift category as well as by colour.  Attention to such detail makes it visually appealing and practically compelling.

Sourced through newsXpress preferred suppliers, graduation and teacher gifts are a perfect add-on to a greeting card sale.

Innovative interactive range on show at Bairnsdale

bairnsdale-booksr.jpgnewsXpress Bairnsdale has a terrific display promoting the Hallmark recordable storybook and interactive photo album range.

This aisle end display is driving good business for the innovative range of products from newsXpress strategic partner Hallmark.

From the Christmas storybook to others the wonderful interactive photo albums, newsXpress Bairnsdale is bringing innovation to town and driving good business as a result.  Promoting all interactive related products in this one display is designed to drive multiple purchases.  It is working.

Well done to everyone involved at Bairnsdale!

Driving Doggy Bank sales

doggybank-maryb.JPGnewsXpress Maryborough (VIC) is driving great sales of the Doggy Bank which is part of our Christmas catalogue offer. Their approach is simple.  They have placed the Doggy Bank stock in a dump bin in front of the counter with one Doggy Bank out on show and ready for play.  This is the best approach and is the reason newsXpress stores are reporting sell outs and are ordering extra stock.  What a great story! Click on the image to see a higher resolution version of this photo.

newsXpress Terrigal looking good after fire

terrigal-reopening.jpgnewsXpress Terrigal is open for business in temporary accommodation following a fire which destroyed their premises.  Thanks to the hard work of owners Andrew and Cathy, support from friends, family, local businesses and the newsXpress Business Development Managers responsible for this store, newsXpress Terrigal is looking terrific.  A re-opening is being held this weekend to refresh interest in the store, the home for the business for the next twelve months.

newsXpress Shoreline promotes calendars and Christmas

shoreline-cal-christmas.jpgnewsXpress Shoreline in Tasmania is promoting an excellent range of calendars and a great range of Christmas cards right at the front of their store.   The compelling offers attract shoppers to the store.  Beautifully segmented across the entrance, shopping is easy and impulse purchase encouraged.  Well done to everyone at newsXpress Shoreline for a clean, professional and compelling entrance.

Hallmark digital scrapbooks

hallmark-digital.JPGThe digital scrapbooks from Hallmark are generating excellent interest in participating newsXpress stores.  These innovative products are a wonderful gift, allowing people to load them with precious memories and to enhance these with an excellent suite of effects.  What more precious gift is there than memories?

newsXpress is proud to be one of a small pool of retail channels through which Hallmark has offered access to these digital scrapbooks.

Teacher gifts drive sales at Bairnsdale

barirndale-teacher.jpgThe team newsXpress Bairnsdale has put together a good display promoting teacher and graduation gifts to customers shopping in the store.  This is an excellent seasonal opportunity, especially in rural and regional locations. The cross over between gifts and greeting cards makes the promotion ideal for a newsagency.  The key is promotion in a good high traffic location, as they have created at newsXpress Bairnsdale.

Click on the image for a larger version of the photo.

Hallmark Christmas ornaments at hit at Knox

knox-c-decks.JPGnewsXpress Knox is generating good sales with the Hallmark Christmas ornaments.  The display behind the counter is proving very effective for attracting shopper attention and driving impulse purchases.

The Knox team has also located a bold display of the Hallmark ornaments at the front of the store facing into the shopping mall.

The ornaments are an excellent point of difference since they are only available from a limited number of locations.

Doggy Bank sells out for Christmas

doggybank.jpgThe Doggy Bank sourced by newsXpress for our Christmas offer has sold out according to our supplier.  We found out when one of our stores wanted to order extra stock having sold out of their allocation.  Talk about a great success story!  Stores promoting the Doggy Bank at the counter in an uncluttered location with one out of the box for customers to play with are reporting the best results.

UPDATE: Our supplier has advised that new stock arrives next week.

Inspiring gifts driving sales

dream.JPGnewsXpress members are reporting good sales from a new limited edition gift range from Hallmark.  Featuring mugs, plaques and other items with inspiring quotes, these high quality gift items have arrived just in time for Christmas.  Sourced through our strategic partner relationship with Hallmark, the items have been selected not only for Christmas but for their year-round appeal.  They work especially well with Thank You cards and this is important given the number of Thank You cards newsagencies sell compared to all other card retailers.

With such strong early sales, newsXpress members offering these very exclusive gifts from Hallmark are looking forward to the Christmas season.

Christmas range at Forest Hill

fhn-christmas.JPGnewsXpress Forest Hill has the Tamarr and Fancy Pals ranges on display in the main traffic thoroughfare of the store.  The display has only been up for two days and is already registering good sales.  The Tamarr and Fancy Pals ranges are through newsXpress preferred suppliers and are feature ranges in our exclusive Christmas catalogue.

Strong early sales indicate that the newsXpress merchandise team has picked more winners for Christmas 2010.

Hallmark Christmas ornament collateral

christmasornament.jpgWe have produced a poster to support the 2010 range of Hallmark Christmas ornaments.

This EXCLUSIVE collateral artwork is available to newsXpress stores selling the limited edition range of ornaments from Hallmark.

The new range of ornaments have out at our corporate stores for a week and have already delivered good sales – they are loved by collectors.

newsXpress members wanting access to this collateral need to contact the newsXpress National Support Centre.

Melbourne Cup celebration at Ascot Vale

ascotvale-cup.jpgThe team at newsXpress Ascot Vale got in the Melbourne Cup spirit this week with jockey outfits replacing their traditional newsXpress uniforms.  Being the closest newsagency to the hallowed Flemington racecourse where the Melbourne Cup is run, it is fitting that the Ascot Vale team got behind the carnival.  It looks like they had fun on the day!

Exclusive 2011 diary marekting collateral

newsXpress has shipped to all stores A2 double sided posters promoting the 2011 diary range:

diary2010_nxp.jpg

These posters are being used in windows, in-store above diary displays and elsewhere in the store to promote the 2011 diary range.

The marketing collateral has been developed exclusively by newsXpress for our retail network.

The newsagency marketing group for the future

newsXpress is a newsagency marketing group focusing on the future, the future of businesses owned by our members, the future of the newsXpress retail network and the future of newsXpress itself.

newsXpress members have access to product and marketing initiatives which drive new traffic, excellent product deals which deliver excellent margins, business advice which guides business planning, lease advice which results in a competitive occupancy cost and in-store business assistance which helps with day to day issues.

In considering new members, newsXpress focuses on the people in the business more than size.   We have seen some excellent members more than double their businesses in a few years with newsXpress by embracing the opportunities which newsXpress brings to the table.

newsXpress members who actively engage see healthy results on their P&L and this is what newsXpress relentlessley pursues through its initiatives.