The two dishes cooking in-store at newsXpress Streaky Bay (SA) gave the shop a warm and comforting smell and helped sell more copies of the Slow Cooker and other cookbooks from the ACP range. The display led to good impulse purchases as well as providing Sue and the famile with dinner that night!
One additional book on the display was The Aussie dumb a&$e cook book, a cookbook aimed at blokes. newsXpress Streaky Bay has sold 75 of these at $24.95.
