In another first, newsXpress is pleased to be participating in the national launch of sorted, a range of home office organisation products from hiPP. Many months in the making, newsXpress has played a key role in bringing this product to market. Planogrammed to tell a bold brand-based story in newsXpress and selected other retailers, sorted places newsXpress into a new niche which straddles stationery, office products and gifts. As one customer said recently, this is Smiggle for adults.
Bringing sorted to market is another example of innovation from newsXpress and our proactive group of partner suppliers. The good margin range will drive new traffic and extend the basket of shoppers. It provides an excellent point of difference for newsXpress locations and newsXpress as a group.
