newsXpress’ exclusive ink promotion, HOT ink! is running again. The latest promotion, our twelfth, delivers newsXpress store access to brand name ink and toner at highly competitive prices. The catalogue promoting the ink has been delivered to close to 1 million letterboxes around Australia for a considerably lower cost per drop than previous catalogues. HOT ink! goes from strength to strength, attracting new customers and driving excellent add-on business once they are in-store.
This is the newsXpress point of difference in action – a national brand based marketing campaign which promotes the newsXpress brand as the go-to place for ink and toner. This combats consumer sentiment that newsagencies are expensive places to shop.
The newsXpress merchandise and marketing teams have done an excellent job with this latest promotion. In addition to the catalogues, they have provides wobblers, posters and other in-store collateral.
