Our talented team at newsXpress Watergardens, our corporate store in Victoria, has created a stunning front-of-store display promoting Lovatts crossword products.
By following a less is more principle, the display stands out to people passing the shop in the mall. Too often displays at the front of newsagencies are cluttered and project mixed messages. We have seen customers react by walking to the display and engaging with the Lovatts products on offer.
Part of our visual merchandising strategy is to guide our members to promote ranges which differentiate their businesses from others nearby – especially in the magazine space. This Lovatts display does exactly that. The supermarket near us does not have this range.
The key with any investment in real-estate and time is the return – we track this and change our approach as necessary.
