newsXpress members are reporting a good response to the call to action coupons on the latest HOT Ink! flyer. Redeeming the coupons, customers are able to go beyond the very competitive pricing on the flyer. This is another way newsXpress is positioning the brand with a differentiating value proposition.
We understand that we need to keep innovating to find new customers for our members. This month’s coupon offer will evolve in the next HOT Ink! flyer. What will not change is our commitment to brand – in this marketplace, brand is important as it represents value in the minds of consumers. This is why we boldly support HP, Canon, Epson and brother.
