Our latest TV commercial starts tomorrow night on ten pay-TV channels as well as free to air – channels 7, 9, 10, WIN and Southern Cross. This TV campaign is promoting our latest Hot Ink offer and pitched our group of close to 150 stores against the majors. Given the value in the latest Hot Ink offer we are very happy to be in this competitive situation.
newsXpress members tell us that the Hot Ink marketing – the flyers and the TVC – help change consumer behavior. Our investment in better buying supported by strong national marketing shows that we can convince consumers that newsagent, newsXpress newsagents, offer good value. Our consistently strong Hot Ink offers, integrated with everything else newsXpress offers, demonstrates the value of newsXpress membership.
The latest Hot Ink TVC will run natuionally for two weeks and cap off another very successful Hot Ink campaign.
Only newsXpress has a commitment to regular call-to-action marketing outside traditional seasons.
