Serving the community is what newsagencies are renowned for, if you can tap into it using local icons even better.
Proprietor Donna and the team gave it some thought and declared that Pumpkin Scones were to be on the menu at newsXpress Kingaroy Mall and dutifully invited Flo Bjelke Petersen in to sign her new book (with her famous Pumpkin Scone recipe the highlight!).
A nice sales boost can do wonders, thinking outside the four walls at Kingaroy has brought joy and renewed sales…