Adapting to suit changing needs of consumers

Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.

The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!

The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.

And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.

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