Newsagents who joined calendarXpress, a subsidiary of newsXpress are reaping good rewards today as they process product markdowns and follow the strategy laid out by the group. While many stores have sold out, they have had access to excellent backup stock at greatly reduced prices – to ensure success through the post Christmas sales period. calendarXpress has supported this with marketing collateral and other support materials to ensure the best possible outcome.
Too many newsagents take calendars from magazine distributors and others and make too little a return given the floorspace and labour investment. Our goal is to maximise this return by implementing some simple changes.
Early feedback from calendarXpress stores is that this year has been a wonderful success.
