The old saying ‘bigger is better’ certainly rings true in Bundaberg. Peter Heaps who owns the two newsXpress Chippandall’s stores knows the value of marketing his business, and how! Five rotating television ads and a distribution of 50,000 catalogues are part of the answer as to why he is GNS’ biggest stationery customer.
Watch the ads carefully and pick up on the features:
* Strong representation of the business name using a catchy slogan “slip into Chippy’s”
* Background use of the newsXpress jingle – linking all ad campaigns together
* Presentation of traditional and technology products to advertise a point of difference
* A great customer competition with a highly desirable large screen plasma TV as the prize.
Hallmark Christmas Merchandising at newsXpress Melton
newsXpress Melton have cleverly utilised their Hallmark Alliance marketing materials along with selected gift lines to create a visually stunning display in their giant exposed front window. Situated in a High St location they rely on attracting new customers through external marketing including how they present themselves as a business.
Representing your business with well executed seasonal displays is more likely to be successful than maintaining a standard facade
Knowing your business – newsXpress Station Square
It is refreshing to meet small business owners and newsagents in particular who understand the need to spend money on marketing in order to build their business. With so much competition for the consumer dollar nowadays a targeted and varied local area marketing strategy can often be the difference between flourishing or perishing.
Ian Hargreaves from newsXpress Station Square, Maryborough has wholly embraced this program with his enthusiasm for promoting his new consumable ink and technology category along with old staples like Back to School.
His BTS television ad is linked below this article and is a fine example of the newsXpress brand including the clever cross-promotion of the unique newsXpress Magazine Club Card.
Local Area Marketing – Television in Rockhampton
Ashley Lynch, manager at newsXpress Rockhampton has just completed twelve months worth of ads with Channel 7 in the local area culminating with this Christmas ad.
Due to the success of the ad campaign and his strong network contacts Ashley has co-ordinated five newsXpress stores to join him in producing event specific advertisements for the newsXpress group.
This is another strength of the newsXpress brand that several stores in a local area can join together to share the costs and reap the benefits of a larger scale marketing promotion than they would be able to afford or facilitate on their own.
See the newsXpress Rockhampton ad here…
If newsagents are expensive…?
With the newsXpress HOT ink! #4 flyer in the marketplace for six weeks already it is refreshing to see major retailers still struggling to match the great prices.
The HP #21 Black & #22 Colour Ink Cartridge Combo Pack listed at $40.55 in the HOT ink! flyer is also featured in the current Officeworks “Christmas with a difference” catalogue for the value pack savings price of $47.95!
Many other advertised products have had to drastically slash the RRP to come in underneath the HOT ink! prices. Members have reported this is apparent at not just Officeworks, but BIG W, Harvey Norman and others.
Heartwarming stories still a feature at newsXpress
newsXpress Garbutt in Townsville sold the second division prize in last week’s Powerball draw. A brand new shopfit at the Garbutt store last Christmas has had it’s desired effect diminished due to a tardy renovation job on the centre.However this has done nothing to lessen the pride with which owners Steve and Alana Payne recalled their customers lucky day.
A 40 year old bachelor who looks after his ailing mother is now $62,000 wealthier, and when he came in to check his ticket Alana thought he was going to faint with joy! A great story! The streamers and balloons are going up today and they plan to share the story in their local area with a newsletter feature.
HP combo 27/28 $46.95
For a great price on genuine HP ink, this combo pack of HP 27 and HP28 ink is excellent value. $46.95 including GST is all you’ll have to par at a participating newsXpress location. They are listed on the Hot Ink website.
Lexmark black 82 – great price
Tanks to our Hot Ink deal, the Lexmark Black 82 is only $41.85 at participating newsXpress outlets. The product is genuine and endorsed by Lexmark.
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Canon BCI-6, just $15.25
newsXpress is setting the pace with its latest Hot Ink deals. The Canon BCI-6 for just $15.25 is a good deal – but only from participating newsXpress outlets listed here.
Epson T046 cartridge deal
At $18.45, Epson T046 cartridges from participating newsXpress stores make for a good deal. Be sure to see the list of stores on this page for your nearest stockist.
Brother LC-47 Colour Tri Pack
At $43.95, the Brother LC-47 Colour Tri Pack is a great deal from newsXpress. Check the store list on the Hot Ink website for participating stores.
HP 56 / 57 combo pack
At just $62.95, the HP 56/57 combo pack at participating newsXpress stores is an excellent deal. Look out for the Hot Ink flyers with more great deals from newsXpress.
Hot Ink flyer page 2
Here is page 2 of our Hot Ink flyer. More great deals around brand name ink. Exclsuive to participating newsXpress stores.
Hot Ink flyer page 1
Here is the front page of our new Hot Ink flyer. More than 70 newsXpress stores are participating in what has become a great success story for this group of proactive entrepreneurial newsagents.
Megan Gale OK! at newsXpress
Buy your copy of OK! magazine at any newsXpress outlet this week and you receive a free Megan Gale sunscreen. This offer is only available at newsXpress newsagencies.
newsXpress Facebook group
People who work in newsXpress outlets can join a Facebook group and thereby connect with another common interest. Our goal is to connect everyone working in newsXpress outlets across Australia using Facebook.
Core products in newsagencies
Jarryd Moore has some great insights at his blog about core focus. His business is a recent new member of newsXpress and is making good contributions to our discussion about the best model for the newsagency of the future.
Support for Movember
newsXpress members are getting behind the Movember organising which is raising funds for Prostate Cancer Foundation of Australia and beyondblue. Trent Shields, Marketing Manager for newsXpress is one of those growing a mo to raise funds. Support his efforts by logging onto the movember website and registering donations against his number: 118266.
Helping newsagents
newsXpress hosts regular meetings to provide support services, motivation and other help to newsagents. The group is hosting a series of cluster meetings in Queensland next week:
Date: TUESDAY 13TH NOVEMBER, 2007
Venue: Paradise Point Bowls Club
Time: 2pm – approx. 4:30pm
Date: TUESDAY 13TH NOVEMBER, 2007
Venue: Stationer’s Supply Brisbane
Time: 10am – approx. 1-2pm
Date: TUESDAY 13TH NOVEMBER, 2007
SUNSHINE COAST / CENTRAL QLD
Date: THURSDAY 15TH NOVEMBER, 2007
Venue: Mooloolaba Bowls Club (confirmed)
Time: 10am – approx. 1-2pm
Non members are welcome to attend and experience the newsXpress difference. Please email for a booking.