newsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.
Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.
newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them. newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.
The ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink! In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.
Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.
For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.
Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.
newsXpress has been approached by a major landlord with a greenfield location in a busy shopping centre west of Melbourne. If you are looking at buying a newsagency, this opportunity could be right for you. For more details please contact newsXpress General Manager Ben Kay on 0419 678 754.
The team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.
Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.
newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.
newsXpress Greenvale (VIC) has a terrific phone display from Jenlist, newsXpress preferred supplier for mobile phones and related technology products. There is excellent evidence supporting the value of selling handsets in-store for recharge product sales. This is why newsXpress is thrilled to be working with Jenlist on displays such as we can see at newsXpress Greenvale. There is also the added benefit of additional margin on recharge product sales.
newsXpress is able to facilitate mobile phone handset displays for newsXpress members in any location and offering range from small through to large.
newsXpress works with a range of suppliers on a tactical basis to drive basket size and through this overall business profitability.
The newsXpress exclusive IN-STORE OFFERS newsletter for August has a timely Father’s Day theme. This popular and effective marketing tool is helping newsXpress members drive good business – both impulse business and new traffic business.
Developed exclusively for newsXpress members by talented our in-house marketing team, the newsletters are working very well for us and for our suppliers on commercial and customer communication levels.
We use this newsletter platform along with catalogues and other local flyers to promote the great deals which newsXpress negotiates with its suppliers.
This newsletter is a terrific example of the newsXpress difference in action. We provide our members with professional quality outcome focused marketing initiatives which represent the national brand and the local store. Each newsletter is personalised for the local business.
Access to the newsletter is part of the newsXpress membership package. There is no extra fee for this service.
newsXpress has unveiled its new marketing pitch at the GNS Market Fair in Melbourne this weekend. Loving YOUR Newsagency is the theme of the new creative from our marketing team. This reflects how we feel. We LOVE the newsagency channel and we LOVE our members. This LOVE is reflected in products offers, creative marketing collateral, tactical marketing initiatives and business development strategies.
Our positive approach to helping newsXpress members is delivering excellent results.
Ben Kay and Michelle Caia represented newsXpress today, talking with prospective members and existing members. The interest in newsXpress was strong, especially among proactive newsagents keen to grow their businesses.
We appreciate the opportunity GNS has given us in welcoming us to the event and other GNS Market Fairs.
Annette Sym is launching her new cookbook, Symply Too Good To Be True 6 at newsXpress Kawana next Friday, August 6, at 11am. Check out the billboard newsXpress Kawana has setup to promote the launch:
Brilliant marketing!
The team at newsXpress Mountain Creek was celebrating this week having sold a first division prize in last Saturday evening’s Lotto draw. One of their customers is now $666,666 richer!
Talk about being the lucky shop!
Congratulations to everyone at newsXpress Mountain Creek!
A house syndicate at newsXpress Beechworth won a first division prize in the Saturday Lotto jackpot on July 17. It’s nice reward to be able to tell some of your customers that they have won a share in the first division prize.
Well done to the lucky team at newsXpress Beechworth!
newsXpress has presented the Christmas marketing campaign and products to all members at the recent round of member meetings which concluded yesterday in Perth. Thanks to supplier generosity we were able to show off all of the catalogue items as well as some other exciting non catalogue items for Christmas 2010.
newsXpress members have placed their orders and this data is being used to finesse the marketing materials being used to drive traffic and sales.
Having our Christmas 2010 plans finalised before the end of July, five months ahead of Christmas, leaves newsXpress members time now to concentrate on tactical opportunities in their businesses.
The newsXpress endorsed Hallmark promotion offering a free photo frame to customers buying three Hallmark greeting cards is working well for many newsXpress members.
This limited time offer is proving to be an excellent way to increase greeting card sales in between major card buying seasons.
We are thrilled to be working with Hallmark to achieve incremental revenue without cutting margin. Watch for more initiatives in this space soon.
The team at newsXpress Umina (NSW) takes pride in their tactical magazine promotions. Eschewing the traditional billboard type display, they focus on carefully placed displays designed to drive basket size. All displays include product which can be purchased without requiring customers to hunt for stock to purchase elsewhere.
newsXpress is thrilled to have proactive members like team at Umina who take price in leveraging greater sales efficiency from a core product department such as magazines.
Through our team of Business development Managers around the counter and at member meetings, newsXpress is able to share innovation between members. The photos from Umina are part of our portfolio of successful in-store displays.
newsXpress Terrigal was hit by a fire overnight. newsXpress is working with the owners to help get the business trading again ASAP.
Here is the news report from the central Coast Express Advocate:
TWO Terrigal businesses were severely damaged by fire this morning, including a bottle shop in which $250,000 worth of liquor was destroyed.
Police first noticed the fire when officers patrolling Terrigal smelled smoke about 12.40am and went to Terrigal Esplanade to investigate.
The officers found bins and cardboard at the back of Vintage Cellars well alight.
They called in the NSW Fire Brigades who fought with the blaze until 3.45am when it was extinguished.
People living in two units above the cellars and newsXpress Newsagency had to be evacuated.
All four premises were badly damaged.
Two people had to be treated for smoke inhalation at the scene.
Police are treating the fire as suspicious.
Our thoughts are with Andrew and Cathy and their team.
At the Nudgee Golf Club at10am today we kick off our next Brisbane area members meeting. We have a good range of product offers on show from 9:15am – to get the day off to a buying start! We have a good business-building agenda planned!
newsXpress Bathurst is one of a number of newsXpress stores to benefit from changes to the gift packaging area of the business. By creating a more compelling and appealing story, newsXpress Bathurst is able to drive sales – benefiting the business and the preferred supplier relationship with Hallmark Cards.
With a terrific gift range in-store, having a good gift packaging range is a natural fit for newsXpress Bathurst, it drives basket size and enhances customer satisfaction.
newsXpress Mortdale has undergone a transformation under the guidance of newsXpress NSW Business Development Managers Roger and Lesley Bortfield. By moving existing fixtures and adjusting the display of stock, the result is better flow serving cards and magazines. The cards being a higher margin product have a greater prominence as you enter the store and the layout now encourages the magazine shopper to browse further into the store.
Store layout and relay is part of the newsXpress difference for without a smart outcome-focussed layout no amount to new stock will deliver the returns newsagents need.
Paul Blunden has developed an excellent gift department at his newsXpress Orange store. From the quality display in glass cabinets to special offers on the dance floor and elsewhere in the business, newsXpress Orange has a strong presence in the gift space.
The products in the photo are from a newsXpress preferred supplier – preferred suppliers offer newsXpress members preferential terms and, often, products.
Paul and the wonderful team at newsXpress Orange are among a small group of newsagents leading the newsagency channel in running a profitable and growing gift department in their store, leveraging traditional traffic.
newsXpress Roselands had a cracker of a book sale like so many newsXpress stores over the last few weeks. Excellent new traffic for an excellent margin product – thanks to newsXpress preferred supplier arrangements. The outpost at the Roselands Shopping Centre was packed with book bargians, generating ecellent sales and promoting the newsXpress store nearby.
From shopping centre based businesses to smaller rural newsXpress stores, the latest Book Sale has been a tremendous success for newsXpress and its members.