Advice for retailers: What to do if your card payments / EFTPOS fees are too high

Card payment fees, EFTPOS fees, capture too much attention from retailers, in my opinion. Too much time is spent chasing lower costs from banks or imposing a surcharge on transactions where a card is used for payment.

It fascinates me that retailers tend to spend less time on other options for managing the payment costs to businesses.

It’s an easy complaint for a retailer to make, my EFTPOS merchant fees are too high, it’s not fair, time for me to consider another supplier or to consider charging customers a surcharge.

Customers hate surcharges, especially if there is another retailer selling what you sell that doesn’t charge a surcharge.

Every method of payment has a cost, including cash. In my experience working with retailers, the cost of cash is higher because of theft. However, it’s not easily seen, especially in retail businesses that don’t research or teach about theft.

To address the cost of EFTPOS merchant fees for a retail business, you need to be an engaged retailer. Here are some ideas:

  • Promote cash payment, if you want the costs associated with cash, of course.
  • Be clear as to the cost of using a card. You could apply a surcharge, which I think is a ridiculous idea, though.
  • Price, knowing that cards will be used by customers. Build the cost into your pricing model for products where you can do this. Keep the price bump under 1.5%, and it’s less likely to be noticed.
  • Lower a cost elsewhere to cover the payment cost. Look at your labour costs, for example. Shaving an hour of employee rostered time can save you what’s equal to purchases of $3,750 on a card—depending on the type of card used.
  • Increase sales. While you should be single-mindedly focused on this anyway, increasing sales helps you address the EFTPOS cost and more in the business.

It’s easy to complain over EFTPOS fees. Before you do that, look at your own behaviour. Here are some common points in retail businesses that retailers overlook when they complain about supplier- or service-related costs. These are things we regularly see ignored in favour of complaining about someone else:

  • Dead stock. A problem not seen is not a problem to many. In the average indie retail business, dead stock is equal to around 3% of turnover.
  • Bloated roster. Some prefer to spend money on people so they have time to themselves to relax, golf or sit in the back office where no customer purchases from. We often see a bloat cost equal to around 10% of the roster.
  • Wrong trading hours. Some stay open too long, while others are not open long enough. Either way is at a cost to the business.
  • Being blind to theft. Theft in local indie retail costs, on average, between 3% and 5% of turnover. Not watching for it, tracking it and mitigating it has a cost to the business.
  • The wrong product mix. Gross profit’s a key measure of retail business performance. Increasing yours beyond what is traditional for your channel provides you with a buffer. For example, transaction count/sales can decline, and you can be okay. Measure gross profit. Set a goal. Chase it. The air is cleaner in the above-average zone.
  • No, it’s not bliss. There are insights into your software that can guide better, faster and more financially rewarding decisions. Yet too many in retail don’t want to know. That failure costs them plenty.
  • Stop running out of stock.Manual processes for stock reordering by retailers and suppliers regularly result in sell-outs, and therefore missed sales. Every time that happens, it’s a cost to the business. In a retail business we looked at, the cost of sell-outs was more than $3,000 in a year, or $1,500 in gross profit, all because of poor reordering management.

The items on the above list are all on the retailer to address. The benefit’s that addressing these results in a stronger, leaner and more valuable retail business.

Adding a surcharge is an easy step. It may be the wrong step as doing so could shield you from more important and valuable business moves you can make.

newsXpress is a marketing group that supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

Advice on how to prepare your local retail shop for sale

Selling a retail business is like selling a house; you need to prepare it so that it looks appealing to prospective purchasers. Work undertaken before putting the business on the market can deliver a better price outcome.

The following is designed to help any local indie retailer prepare their shop for sale:

  1. Make it look and feel appealing. There are people who will look for a challenge (opportunity). However, most buyers want to see a business they understand and feel they can run.
  2. Ensure that your processes are documented so that anyone of any skill level can feel confident that they can run the business.
  3. Eliminate dead stock.It looks bad on the shelves and bad on the books. Purchasers should not pay full wholesale for inventory more than six months old, as your poor buying or management is not their obligation. Fix this before putting the business on the market.
  4. Streamline operations.Make the business look easy to run by ensuring that it’s easy to run for you. The easier it looks to run, the more interesting it’s to people who don’t understand the business.
  5. Maximise profit.What anyone will pay will depend on the actual profitability of the business.
  6. Be happy.Owners who talk down their business will find it harder to sell it.
  7. Keep your social media presence up to date.Today, many people check out a business online before looking at it in-store.
  8. Get your paperwork in order.Early on, get business documents together.
    1. Premises lease
    2. Equipment leases
    3. Employee records
    4. Product forward orders
    5. Franchise documents
    6. Supplier agreements
    7. Details of any forward orders
    8. Any other documents relating to the operation of the business, including manuals for any equipment items
  9. Choose a broker appropriate to your type of business and circumstances.

Success in selling your shop depends on the work you do to prepare it for sale. Time spent well in advance preparing the business for sale could make the sales process easier and more successful.

Don’t Wait for a ‘Sold’ Sign to Start Planning

Timing is the final ingredient in a successful exit. Ideally, you should begin this grooming process 12 to 24 months before you actually intend to list. This lead time allows you to show a consistent upward trend in your financial statements and proves to a buyer that the improvements you’ve made are sustainable, rather than just a temporary “paint job.” A business that shows steady growth and organized leadership is far more likely to spark a bidding war than one that looks like it’s being offloaded in a hurry.

The Value of a Clean Break

Ultimately, a well-prepared business is one that can function perfectly without you. While it’s tempting to remain the “face” of your shop until the very end, true value lies in transferability. By stepping back from daily tasks and letting your documented systems and trained staff take the lead, you demonstrate to the purchaser that they are buying a functional engine, not just a job. When a buyer can envision themselves in your shoes without fearing a steep learning curve, you have successfully moved from selling a “project” to selling a “turnkey asset.”

newsXpress is a marketing group that supports small local independent retailers to thrive. Find out more at help@newsxpress.com.au.

newsXpress says no to major shopping centre opportunity

newsXpress is regularly offered opportunities by shopping centre landlords. Each opportunity is assessed and negotiations undertaken. If the opportunity does not meet our minimum requirements, we do not proceed.

This happened recently with an opportunity in a major centre in Queensland where the store, trading under a different newsagency banner group, is in hard times. We engaged with the landlord, talked terms and eventually said thanks but no thanks this time.

We will not take on a tenancy just for the sake of it. It must work on its own, the numbers must be right.

Sometimes, a smaller newsagency outside a major centre will deliver a far more valuable return than the higher profile business. Our focus is on the size of the return on investment.

How to attract shoppers to your newsagency in a shopping centre mall

newsXpress Knox has been enjoying excellent sales of the newsXpress Christmas lines and other key products being pitched at the front of the business, on the lease line.

Paying careful attention to the front of store message has paid off for this corporate store and helped it achieve above average results for the performance of similar businesses in the centre.

History shows that a compelling offer at the front of the business can attract people who would not usually visit or who may not have planned to visit that day. Key to a successful display is to appeal to a key demographics. This is where the Knox presentation works particularly well.

New Golden Casket corporate image launched

golden-casket-corp-image-robina.JPGThe new Golden Casket corporate image was launched at newsXpress Robina with the opening of their new store.

Looking very professional with smooth and clean lines, the new image is the result of considerable work within Golden Casket and working with proactive retailers such as Chris, Tony and the team at newsXpress Robina in Queensland.

A strong corporate image is important in retail.  newsXpress is grateful to Golden Casket for their innovation.

Easter colouring entries at newsXpress Orange

orange_easter.jpgThe team at newsXpress Orange (NSW) is stringing entries in their Easter colouring competition from the ceiling and as the photo shows they already have many young artists vying for a prize.  Each newsXpress location is running their own Easter competition with terrific local prizes on offer.  As we can see at newsXpress Orange, the competition adds to the in-store theatre and shopping experience.

Using the second dance floor

nx_kn-x_offers.JPGOur new newsXpress corporate store at Knox City Shopping Centre in Melbourne has two dance floors for promotional displays.  This provides excellent flexibility for promoting seasons as well as the deals which newsXpress access for members.  The second dance floor, configured properly, pulls shoppers deeper into the shop.  We are seeing this at Knox.  We are driving value based business without making the shop look cheap.  The value items on sale are closely aligned with traditional categories in our businesses.  This helps drive flow to the aisles beyond the offers on the second dance floor.

Gift fairs present excellent opportunities

newsXpress is guiding its members in Brisbane and Sydney to visit with our preferred suppliers at gift trade shows this weekend. The REED Gift Fair at the Brisbane Exhibition Convention & Centre features several preferred suppliers as does the GHA Home & Giving Fair this weekend at the Sydney Showgrounds, Olympic Park.

With gifts a high growth area in newsXpress newsagencies, both fairs represent excellent opportunities for our members to grow this high margin feel-good department. We are grateful to our suppliers for the offers they will have available for our members.

newsXpress has a range of categories like gifts which are important to the evolution of the newsagency model. Like Rome, the newsagency of the future will not be built in a day.  The key is to have a plan.  Gifts, relevant and good margin gifts, are part of that.

Visual Merchandising drives Burkes Backyard sales

watergardens_burkes_backyard.jpgThe team at our newsXpress Watergardens, Victoria, corporate store are enjoying considerable success from their stunning visual merchandising displays. This Burkes Backyard display in the photo makes good use of a column which otherwise looks like it is in the way. Renee and our team are talking with our customers and suppliers are creating displays which speak to our demographic.  The real test is sales.  Our magazine sales are going against the industry trend.

The display shows what good visual merchandising skills can achieve.  newsXpress members, through their Business Development managers, share VM ideas and feedback.

Stunning Lovatts crossword display

nx_waterg_lovatts.jpgOur talented team at newsXpress Watergardens, our corporate store in Victoria, has created a stunning front-of-store display promoting Lovatts crossword products.

By following a less is more principle, the display stands out to people passing the shop in the mall.  Too often displays at the front of newsagencies are cluttered and project mixed messages.  We have seen customers react by walking to the display and engaging with the Lovatts products on offer.

Part of our visual merchandising strategy is to guide our members to promote ranges which differentiate their businesses from others nearby – especially in the magazine space.  This Lovatts display does exactly that.  The supermarket near us does not have this range.

The key with any investment in real-estate and time is the return – we track this and change our approach as necessary.

Valentine’s Power End (part 2)

powerend.jpgThe visual merchandising team at our newsXpress Frankston location have made excellent use of the Hallmark and newsXpress marketing collateral – built around the free Sunbeam coffee machine being given away to one lucky customer. Like many newsXpress stores, the team has bought well from newsXpress suppliers, choosing appropriately for their specific demographic.

For seasons like Valentine’s Day, newsXpress provide a range of options for members and they select according to their local needs. We understand that there are times when a consistent national range and price is important and times when local needs take precedence. newsXpress is flexible in its approach and puts the needs of our members first.

Valentine’s Power End (part 1)

2nd-feb-008.jpgPhil and Wendy Banks at newsXpress Glendale have a reputation in their region for gifts. They have built this carefully by attending trade shows and listening to their customers. Phil and Wendy were at the Reed Gift Fair in Melbourne this weekend – already planning for later this year. Back at their shop, their Valentine’s Day marketing was in full swing. They have a brand new range of gifts and are using the newsXpress marketing collateral (provided through our new website) to good effect.

Dressing the store for the sale

marbigvalueprop.JPGIn addition to our TV campaign and national letterbox drops supporting Back To School at newsXpress, we have provided our members with a range of in-store marketing collateral – preprinted as well as material they can print themselves – to support the Back To School themes of brand and value.  On some items, like the Marbig Lever Arch Binders, we include an additional pitch – summer colours.  While this may be obvious because of the colour of the product, we have found that adding to the communication in this way can further differentiate your offer from that of a competitor.

Lease help for newsagents

Negotiating a lease is a daunting task, one which often overwhelms newsagents as they navigate dealing with tough negotiators and are confronted with lease agreements which are burdened with legal jargon and unfair clauses which can, over the long term, devalue a newsagency.

To help newsXpress members navigate lease negotiations, newsXpress has a lease Consultant on our team.  Chris Hicks has years of experience in lease negotiations with all of Australia’s major landlords as well as many small independent developers. 

Chris liaises with the landlord, takes the emotion out of negotiation and leaves the newsagent to get on with building the business.

Chris Hicks’ service to newsXpress members sees him provide day to day help on lease issues which arise long after the lease is signed.  Issues such as outposting, lease lines, shop-fits and other operational matters can be resolved thanks to Chris’ help.

Over the last two years, Chris has successfully negotiated fifty new leases for newsXpress members.

Lease advice and support is another benefit newsagents can access when they join newsXpress.  It is part of a host of services we provide access to through our membership.