newsXpress Warrnambool wholeheartedly embraced the exclusive Hallmark Alliance Care & Friendship promotion with stunning results.
As a relatively new member to the group they have already implemented a number of our key strategies and business models which are proving a motivating force.
newsXpress Chancellor Park witnessed all the great store displays for the Care & Friendship promotion and didn’t want to miss out on the fun! Manager Emma took the camera out today and sent through these fantastic shots of the in-store merchandising.
newsXpress Goulburn have enthusiastically merchandised their store with the supplied marketing materials for the Care & Friendship Promotion encompassing posters; wobblers; decals and the prize itself – a Giant 36″ Forever Friends Bear!
However they understand that in retail substance goes hand in hand with style. In close proximity and surrounding the impressive marketing they have located the vast range of Forever Friends and Wellington Bear product.
The mechanics of the competition require the purchase of any two of the afore-mentioned ranges and making the connection easier for the consumer is simply increasing your chances of achieving the sales to make the hard work worthwhile.
A few years ago Terry Augustine at newsXpress Browns Plains came up with an in between seasons campaign to bolster greeting card sales. It has since evolved into a major campaign for newsXpress so much so that it is an exclusive Hallmark – newsXpress Alliance promotion.
The newsXpress exclusive Care & Friendship promotional event launched at newsXpress Indooroopilly yesterday.
With the exclusive backing of the Hallmark Alliance Program the promotion is certain to generate excitement in stores. Each newsXpress received sensational Marketing Materials centred around the competition to win a giant 36″ Forever Friends Bear.
For the launch Hallmark representatives assisted newsXpress Indooroopilly team members to create a spectacle with Balloon and other prize give aways, the always popular Forever Friends Bear making regular appearances, a Kodak Photo Docking station (to have your picture taken with the furry friend), and a colouring competition for the little ones.
Care & Friendship Day will be celebrated on Sunday, July 27th so get down to your nearest newsXpress store and purchase any two Forever Friends or Wellington Bear branded products to be in the running to take home one of the Giant Bears.
More than 80 newsXpress proprietors and team members came along for the Queensland Market Fair at the Greek Club in South Brisbane yesterday with 27 suppliers also on hand.
Several Supply partners made the astounding claims shortly after the fair that they had enjoyed their single most successful sales day’s ever. This is an extraordinary endorsement of the Market Fairs that began as a simple idea several months ago.
We now look forward to Perth next week albeit a smaller more intimate event in a blossoming market for newsXpress.
newsXpress Members and suppliers descended upon the Greek Club in record numbers.
Some of the Hallmark team with Ian Chapman from newsXpress Kinkora and Sun Valley in Gladstone
The Olympic Games Visual Merchandising pack – contact nxpcommcentre@newsxpress.com.au for more information.
A wide hot of the hustle bustle in Brisbane yesterday.
newsXpress are elated to announce the launch of the SCX Global range of Pre-Paid cards through the Tower System eziPass platform and available to all newsXpress members.
To read the entire press release: scx-ezipass-newsxpress-launch.pdf
newsXpress continues to innovate and grow its marketing to reflect this which no other group in the channel does. The newsXpress offer is equally sophisticated and effective in what it puts together for it’s National network of stores and this is where the point of difference becomes apparent.
Care & Friendship is a fantastic example of an idea that came from a newsXpress member and then embraced by the group and has grown to the point where strategic partner Hallmark wanted to get involved and make it an exclusive Alliance program for newsXpress.
This perfectly illustrates the level of faith and belief that Hallmark, Australia’s largest Greeting Card supplier has in newsXpress.
The evolution of Care & Friendship – history-of-the-care-friendship-promotion-2008.pdf
In recognition of the massive volumes of Hallmark merchandise being driven by the newsXpress group of stores, Hallmark have decided to provide an exclusive Alliance promotion for newsXpress.
The Care & Friendship promotion is a newsXpress exclusive which has been running for a few years originally initiated by newsXpress proprietor Terry Augustine. Hallmark have seized the chance to partner in this promotion and the creative is nothing short of brilliant. Look out for some huge sales at newsXpress stores in July.
newsXpress gives back to its stores by providing the Hallmark Alliance program free of charge to its members. Hallmark Alliance Program
Trade advertisement for the newsXpress exclusive Care & Friendship promotion in conjunction with the Hallmark Alliance Program as featured in the June edition of National Newsagent.
Annette & Bill Sym from ‘Symply Too Good To Be True‘ have always been great supporters of newsXpress, and the newsXpress network continues to sell a huge amount of the ‘Symply Too Good To Be True’ range as a result.
The team at newsXpress The Gap are quiet achievers, low maintenance and get the job done! Rob and Matt and the team work all parts of the store and are the model of consistency. Incremental growth always adding a new string to the bow and growing nicely as a result.
newsXpress Eumundi believes in the strategy if at first you don’t succeed try and try again. After setting up an inspiring theatircal promotion for the recent $40million Powerball Draw to no avail they continued to plough on and were rewarded with the sale of a winning ticket in the Saturday Gold Lotto Draw.
A Coast Grand Father was overwhelmed when he checked his ticket at the newsXpress store and was informed he had received a $600,000 share of the major prize pool.
Manni excitedly exclaimed this was the first Division 1 prize in the ten years he has owned the store. The good fortune continued for another loyal customer who took out almost $14,000 for a second division share in the same draw.
Follow the link for the full story.
newsXpress Eumundi $40 million Powerball promotion
The Big Winner!
Well it was the NSW Blues who sunk the Queensland Maroons at ANZ stadium last night, with Melbourne Storm coach Craig Bellamy masterminding the victory.
One of our newsXpress retail outlets backed the winner! Guess who?
newsXpress Arana Hills have gone all out in promoting their current HOT ink! 6 event.
The fantastic new flyer, blocked merchandising, Cartridge Rescue Recycling bin and the Red Environmental Bags hanging from the roof…Give this store a great opportunity to maximise sales.
newsXpress Harbour Town on the Gold Coast have created a classic display highlighting both the Maroons and Cockroach merchandise in the battle for supremacy in the traditional Northern states game.
Regardless of the result in tonight’s massive Game 1 at ANZ Stadium the big winner is Victoria, who’s very own Melbourne Storm have a record 9 representatives.
newsXpress The Pines celebrated their very first dress up day for the coming Game 1 in the State of Origin series.
They should have taken the photo in the morning as most of their merchandise was sold out by lunchtime. A great result all round and the team and customers loved the theme
The traditional rivalry continues. newsXpress Scott’s Lismore are onto a good thing by leveraging the massive media interest and located their display front and centre on the dancefloor.
Promote the rivalry to achieve maximum sales, historically consumers will continue to purchase strongly throughout the entire three game series.
The sixth edition of our exciting HOT ink! flyers has been released to the public this week and we are exceptionally pleased by the participation of member store which has reached record levels.
A copy of this flyer is available at the link below this article while the HOT ink! website is currently experiencing technical difficulties but should be running smoothly on Monday.
Follow the link for a high resolution version: hot-ink-6-artwork-may08.pdf
newsXpress Kin Kora are always at the forefront of promotional activity and post Mother’s Day is no exception.
The ‘Symply Too Good To Be True‘ display has been up for just over a week and has already generated great sales. With Annette Sym touring Gladstone this week we are hoping for another surge in sales. newsXpress has a fantastic two way relationship with Annette , which is certain to see her reward the store for promoting her title with her reciprocating this support when highlighting her products are available in store during her various speaking engagements.
While the rest of the country may never understand the allure, for dyed in the wool Queenslander’s and New South Welshmen nothing is bigger than State of Origin. With the big game 1 clash only a week away Kin Kora have a full range of merchandise and decoration on sale in a prominent location. Sarah mentioned that the jerseys are out and loyalty is stronger than ever, also if there wasn’t upcoming $20million Lotto draws the promo would consume more of the shop. Just wait until you see what they have planned for game 2 in the Sunshine state!
In what has been a busy promotional time they have also created some fantastic in-store posters thanks to their trusted Toshiba photocopier.
newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.
