Category: newsXpress difference

newsXpress Seymour celebrates Valentine’s Day

seymour_valentines.JPGThe team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day.  This features  marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE.  In among the gifts are products sourced by our newsXpress merchandise team.

newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour.  It is great to see the business refreshed and embracing for a terrific 2010.

Back to Work at newsXpress Eli Waters

eliwaters_backtowork.JPGThe Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris.  Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.

Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break.  Doing this around an opportunity to win a car really shows off the newsXpress difference.

Entries rolling in for Back to Work promotion

dsc01044.JPGnewsXpress stores are reporting an excellent response to our exclusive Back to Work promotion.  It seems everyone wants to win a car or one of the bikes on offer.  Driven by brilliant in-store merchandising displays, the promotion makes customers happy.  It also makes newsXpress members happy with the new traffic the flyers are generating.  In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria.  These signs promote brand and price – key factors in attracting people to the display.

Valentines Day at newsXpress Scotts Lismore

vdaylismore.jpgThe team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor.  Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop.  They certainly have Lismore well covered.

Great visual merchandising at newsXpress Wetherill Park

20012010501.jpgOne of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.

The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.

Back to Work deals at newsXpress Forest Hill

back_to_work.JPGnewsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall.  The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.

Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you.  This is what they are finding at Forest Hill thanks to some of the new items in the catalogue.  They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.

Back to Work deals at newsXpress Knox

btw_knox.jpgThe team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall.  As the display was being created, products were selling.  Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses.  Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.

This is a newsXpress exclusive offer, generating new traffic and great sales.

Win a Toyota Yaris, shop at newsXpress

Our exclusive Back to Work campaign starts in newsXpress stores today.

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On offer is a Toyota Yaris and eight bikes.   Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.

newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.

Win a Valentine’s Day gift hamper

valentines_day_gift.JPGMany newsXpress stores are offering the opportunity to win a lovers gift hamper this Valentine’s Day.  Purchase a Hallmark Valentine’s Day card and you go in the running for the hamper to be drawn in-store.  In the hamper is a range of delicious goodies for a romantic picnic or evening.

This Valentine’s Day gift is one of several winning opportunities at newsXpress right now.  In addition to brand names you can trust at excellent prices, we have plenty of opportunities for lucky shoppers.

Back to Work starts Monday

We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris.  Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.

toyota_yaris_competition.jpg

This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers.  In addition to the Yaris, we have eight amazing bikes as runner-up prizes.

Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.

Valentine’s Day at newsXpress Knox City

valentines_knox.jpgThe team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store.  The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards.  As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper.  This is also on offer at most newsXpress stores.

The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.

Supporting charity and helping the environment

cartridge_rescue_newsxpress.JPGnewsXpress is proud to proactively support the Cartridge Rescue TM service which recycles used printer cartridges.

Each of our stores has a Cartridge Rescue TM box into which customers can drop used cartridges.  They are reused and not chipped for landfill.  This is a great story for the environment.

The folks behind Cartridge Rescue TM used funds raised from the program to financially support the Royal Flying Doctor Service.  This is a great story for social responsibility.

newsXpress is proud to have been connected with this service for years and is please to help the community recycle used printer cartridges.

Happy Australia Day

australia_day.jpgnewsXpress provided free collateral to all newsXpress stores last month for use in promoting Australia Day – today.  Our poster is one of many we provide free to members for special events and seasons outside the major newsagency seasons.

The poster connects with the Australia Day products for sale to customers wanting to promiote the day – flags, posters, banners, drink holders.

Even though many of us are working, Australia Day is a great opportunity to connect with the community – something we do well in our local businesses.

Settling in at newsXpress Knox City

knox_jan23.JPGIt has been five weeks since we opened our new corporate store, newsXpress Knox City. We are settling into the centre and our new home and now that Christmas is over we are enjoying the opportunity to work further on the business. The stand out performers for us are our card and wrap department, stationery, calendars and promotional products. newsXpress suppliers have been an excellent help in building what is a fully planogrammed business. The early indications are that these help drive excellent sales results.

We will have more details on what we are trying at newsXpress Knox City and how this could work for newsXpress members at our next round of member meetings.

Spencil range a hit for Back to School

spencil.jpgThe Spencil range is selling very well in stores participating in the newsXpress Back to School campaign.  The photo shows the range of the popular school items on display at newsXpress Wetherill Park.

What makes Spencil work so well is the easy to shop planogrammed display.  Placed in a busy outpost, it works well in two ways – attracting browsers to the display (and therefore the outpost) and driving sales because of the easy to navigate layout.

newsXpress works closely with suppliers on planogram layout, testing a range of options to find what works best.

There is no point having access to great deals is bankable intellectual property does not support them in driving the best outcome.

The Spencil range is also being promoted widely on newsXpress radio our own in-store radio network.

Henderson Greetings planogram drives party sales

henderson_greetings_planogram.jpgThe birthday and party related planograms developed by Henderson Greetings and embraced by newsXpress are driving good results for our members.  They enhance the party related offer and present a strong visual message and this is what is helping to drive good business.

newsXpress is pleased to have the Henderson Greetings planograms in our planogram suite.  Planograms represent best practice retail.  They make it easier for comparison between businesses, easier to manage the space and more useful for driving supplier engagement.

newsXpress is leading the newsagency channel in planogram development and implementation.  Our members are reaping the financial rewards of this effort.

Sometimes we see people get caught up in chasing a deal and ignoring a good margin opportunity in front of them.  The key to success is sales.  Planograms, like the new offers from Henderson Greetings, drive sales.  The newsXpress commercial terms deliver a margin to make retailers happy.