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Back to Work at newsXpress Ocean Keys

newsXpress Ocean Keys (WA) is promoting the newsXpress Back to Work offer in one of their mall windows. the window display promotes the brand name products on offer as well as the opportunity to win a Toyota Yaris or one of eight bikes.

What is great about Back to Work is that it works on various levels. It could be back to work at home, back to uni, back to school or back to work in the more traditional sense. The products on offer at newsXpress Ocean Keys and elsewhere in the newsXpress network satisfy a broad range of back to ‘work’ opportunities.

Window displays like this are crucial to showing that something special is going on inside the business.

Back to Work at newsXpress Ascot Vale

The team at newsXpress Ascot Vale really embraced the Back to Work In Style theme as the display shows. The mannequin, as yet unnamed, looks stylish and draws attention to the Back to Work offer. This is a brilliant display!

It is creative displays like this which draw attention of shoppers to special offers and provide good retail theatre.

The team at Ascot Vale have embraced the Back to Work campaign to drive sales and draw entries in the opportunity for one lucky newsXpress customer to win a Toyota Yaris or one of eight premium bikes on offer.

Valentine’s Day at newsXpress Singleton

The team at newsXpress Singleton has put together a wonderful range of gifts and delights for celebrating Valentine’s Day. The display in the photo is just one of several in the store promoting Valentine’s Day products. They are making excellent use of their dance floor with a large display as you enter the shop. Their product range is excellent, catering to all age groups and offering gifts from cards, traditional plush to naughty chocolates and cute key rings.

newsXpress Singleton has the Singleton area covered when it comes to Valentine’s Day.

Back to Work at newsXpress Deception Bay

The team at newsXpress Deception Bay setup a desk as the centrepiece of their Back to Work display. This looks terrific in the display located in a premium location in-store.

The newsXpress marketing and merchandise teams are excited by the different ways the Back to Work collateral and products are being used by members. The display at Deception Bay is a good example of great local creativity. It also demonstrates the team enjoying retailing.

Back to Work is proving to be a great campaign for newsXpress and its members. The entries for the Toyota Yaris and the eight bikes are rolling in. Each entry is another sale made!

Back to Work at newsXpress Seymour

The team at newsXpress Seymour is actively promoting our Back to Work campaign in-store as well as in catalogues to homes around the business. They are also promoting the opportunity for one lucky newsXpress shopper to win a Toyota Yaris.

The Back to Work posters hanging from the ceiling bring excitement not only to Back to Work products but to the stationery department more generally. It is this theatre we want to help newsXpress stores bring more to their businesses.

newsXpress Seymour celebrates Valentine’s Day

The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.

newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.

Back to Work at newsXpress Eli Waters

The Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris. Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.

Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break. Doing this around an opportunity to win a car really shows off the newsXpress difference.

Entries rolling in for Back to Work promotion

newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion. It seems everyone wants to win a car or one of the bikes on offer. Driven by brilliant in-store merchandising displays, the promotion makes customers happy. It also makes newsXpress members happy with the new traffic the flyers are generating. In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria. These signs promote brand and price – key factors in attracting people to the display.

Valentines Day at newsXpress Scotts Lismore

The team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor. Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop. They certainly have Lismore well covered.

Great visual merchandising at newsXpress Wetherill Park

One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.

The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.

Back to Work deals at newsXpress Forest Hill

newsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall. The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.

Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you. This is what they are finding at Forest Hill thanks to some of the new items in the catalogue. They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.

Back to Work deals at newsXpress Knox

The team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall. As the display was being created, products were selling. Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses. Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.

This is a newsXpress exclusive offer, generating new traffic and great sales.

Back to Work campaign generating new traffic for newsXpress

Here is the front page of our six page Back to Work catalogue. newsXpress members are advising that customers are coming in with the catalogue and items they want circled.

It’s terrific to see this campaign generating new traffic already.

Back to Work – great office deals at newsXpress

newsXpress stores around Australia are promoting our Back to Work promotion. Included in the collateral kit were these A1 size posters. Here is the artwork on one side – promoting our Toyota Yaris giveaway.

Back to Work in style at newsXpress

Back to work in style is the theme of our Back to Work campaign. Here’s the front page of the A1 posters we have sent to newsXpress stores to promote the campaign.

It’s a fun poster, reflecting the enjoyment of getting the year started – with newsXpress.

Win a Toyota Yaris, shop at newsXpress

Our exclusive Back to Work campaign starts in newsXpress stores today.

On offer is a Toyota Yaris and eight bikes. Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.

newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.

Win a Valentine’s Day gift hamper

Many newsXpress stores are offering the opportunity to win a lovers gift hamper this Valentine’s Day. Purchase a Hallmark Valentine’s Day card and you go in the running for the hamper to be drawn in-store. In the hamper is a range of delicious goodies for a romantic picnic or evening.

This Valentine’s Day gift is one of several winning opportunities at newsXpress right now. In addition to brand names you can trust at excellent prices, we have plenty of opportunities for lucky shoppers.

Back to Work starts Monday

We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris. Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.

This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers. In addition to the Yaris, we have eight amazing bikes as runner-up prizes.

Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.

Valentine’s Day at newsXpress Knox City

The team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store. The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards. As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper. This is also on offer at most newsXpress stores.

The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.