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Back to Work at newsXpress Yarram

The team at newsXpress Yarram (VIC) has created a bold display promoting the Back to Work offer in the window. Featuring a range of Back to Work products as well as promtional material for the competition, this window display is sure to draw good attention (and sales) from passers-by.

Using a desk as the centrepiece, the display features traditional stationery lines as well as some new lines brought in for Back to Work.

In addition to A1 posters, newsXpress provided A4 flyers for each item in the catalogue – easily enabling product-specific feature displays.

Back to Work at newsXpress Riverlink

newsXpress Riverlink (QLD) has created a striking display promoting our Back to Work offers in their front window at the entrance to the shopping centre. Showing off a colourful range of products and the Back to Work campaign collateral, the display attracts shoppers – as good display should. This is a window display unlike what you would see in a regular newsagency and that is what newsXpress encourages.

Back to Work is a newsXpress exclusive campaign supported by many suppliers. In addition to the free in-store marketing collateral (A1 posters, A4 posters, shelf talkers) we have also distributed close to 1 million six-page catalogues to homes around participating newsXpress locations.

Once lucky newsXpress shopper will win a Toyota Yaris and eight runners-up will each win a premium bike.

Back to Work is the newsXpress difference in full view. We are driving new traffic, helping customers spend more and broadening the range of products purchased – beyond the traditional for a newsagency.

Back to Work at newsXpress Margaret River

The team at newsXpress Markaret River (WA) has put together an excellent Back to Work promotion on their dance floor, showing off the excellent range of brand-name stationery and office supplies in this promotion. Using newsXpress collateral, they are also promoting the Toyota Yaris and the eight bikes on offer as prizes to one lucky newsXpress shopper.

Bask to Work is working in all sorts of newsXpress locations from major shopping centre to regional. The success is in part due to newsXpress running a stationery-based promotion when most competitors are not having brought Back to School to a close.

Valentine’s Day outpost at newsXpress Riverlink

newsXpress Riverlink (QLD) ran a successful outpost for Valentine’s Day offering an excellent range of gifts, chocolates and cards from newsXpress suppliers. Jaclyn Potts is the newsXpress Riverlink team member in the photo running the outpost. As the photo shows, this was a warm and professional outpost – easy to shop.

newsXpress has a long tradition of success with outposts for Valentine’s Day.

Back to Work at newsXpress Beechworth

The team at newsXpress Beechworth (VIC) is promoting the newsXpress Back to Work promotion in their window. They have papered the walls of the window with A4 flyers promoting each of the products in the newsXpress Back to Work catalogue. This is a great idea where security might preclude including products in the window.

It is terrific to see the Back to Work A1 poster as well as the Toyota Yaris A1 poster being used in the window. These are the drawcards to attract people to the store to find our more about the deals and the competition.

Back to Work at newsXpress Ocean Keys

newsXpress Ocean Keys (WA) is promoting the newsXpress Back to Work offer in one of their mall windows. the window display promotes the brand name products on offer as well as the opportunity to win a Toyota Yaris or one of eight bikes.

What is great about Back to Work is that it works on various levels. It could be back to work at home, back to uni, back to school or back to work in the more traditional sense. The products on offer at newsXpress Ocean Keys and elsewhere in the newsXpress network satisfy a broad range of back to ‘work’ opportunities.

Window displays like this are crucial to showing that something special is going on inside the business.

Back to Work at newsXpress Ascot Vale

The team at newsXpress Ascot Vale really embraced the Back to Work In Style theme as the display shows. The mannequin, as yet unnamed, looks stylish and draws attention to the Back to Work offer. This is a brilliant display!

It is creative displays like this which draw attention of shoppers to special offers and provide good retail theatre.

The team at Ascot Vale have embraced the Back to Work campaign to drive sales and draw entries in the opportunity for one lucky newsXpress customer to win a Toyota Yaris or one of eight premium bikes on offer.

Valentine’s Day at newsXpress Singleton

The team at newsXpress Singleton has put together a wonderful range of gifts and delights for celebrating Valentine’s Day. The display in the photo is just one of several in the store promoting Valentine’s Day products. They are making excellent use of their dance floor with a large display as you enter the shop. Their product range is excellent, catering to all age groups and offering gifts from cards, traditional plush to naughty chocolates and cute key rings.

newsXpress Singleton has the Singleton area covered when it comes to Valentine’s Day.

Back to Work at newsXpress Deception Bay

The team at newsXpress Deception Bay setup a desk as the centrepiece of their Back to Work display. This looks terrific in the display located in a premium location in-store.

The newsXpress marketing and merchandise teams are excited by the different ways the Back to Work collateral and products are being used by members. The display at Deception Bay is a good example of great local creativity. It also demonstrates the team enjoying retailing.

Back to Work is proving to be a great campaign for newsXpress and its members. The entries for the Toyota Yaris and the eight bikes are rolling in. Each entry is another sale made!

Back to Work at newsXpress Seymour

The team at newsXpress Seymour is actively promoting our Back to Work campaign in-store as well as in catalogues to homes around the business. They are also promoting the opportunity for one lucky newsXpress shopper to win a Toyota Yaris.

The Back to Work posters hanging from the ceiling bring excitement not only to Back to Work products but to the stationery department more generally. It is this theatre we want to help newsXpress stores bring more to their businesses.

newsXpress Seymour celebrates Valentine’s Day

The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.

newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.

Back to Work at newsXpress Eli Waters

The Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris. Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.

Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break. Doing this around an opportunity to win a car really shows off the newsXpress difference.

Entries rolling in for Back to Work promotion

newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion. It seems everyone wants to win a car or one of the bikes on offer. Driven by brilliant in-store merchandising displays, the promotion makes customers happy. It also makes newsXpress members happy with the new traffic the flyers are generating. In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria. These signs promote brand and price – key factors in attracting people to the display.

Valentines Day at newsXpress Scotts Lismore

The team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor. Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop. They certainly have Lismore well covered.

Great visual merchandising at newsXpress Wetherill Park

One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.

The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.

Back to Work deals at newsXpress Forest Hill

newsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall. The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.

Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you. This is what they are finding at Forest Hill thanks to some of the new items in the catalogue. They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.

Back to Work deals at newsXpress Knox

The team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall. As the display was being created, products were selling. Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses. Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.

This is a newsXpress exclusive offer, generating new traffic and great sales.

Category: newsXpress difference