The team at newsXpress Robina has created an enticing Mother’s Day story right across the front of the shop. Wiht the Hallmark Mother’s Day cards as the centrepiece, their Mother’s Day range includes the full Darrell Lea range and a terrific selection of gifts. Their approach shows what can be done to create the same value you would usually see in an outpost but in-store. It would be hard to walk past the store in the mall and not be drawn to the excellent display.
Category: newsXpress difference
Mother’s Day at newsXpress Emerald
newsXpress Emerald have taken creative licence with their in-store theme resulting in a magical effect. Hand- made, colorful paper butterflies adorn the store tieing in perfectly to the newsXpress marketing posters and linking Hallmark and other products to the season.
Elsewhere in the store they are kicking goals with books, in particular the ‘Grandma, do you remember when…?’ & ‘Our Family History’, which have already resulted in excellent sales, and by setting the team members sales targets for card sales, which is generating great interest and excitement within the staff ranks.
Sally and Peter have also reported their luck in accessing the outpost location in their centre for the week leading up to Mother’s Day which is allocated on a rotational basis, you can clearly see they are leaving no stone unturned in pursuit of a magnificent retail season profit.
Mother’s Day at Kin Kora
Always innovators and upholding an exceptional standard of merchandising, newsXpress Kin Kora have again set the bar high with their 2010 Mother’s Day promotion.
Sarah and her team have introduced the double sided Mother’s Day card stand and gift idea table onto the dance floor at the icon of their store to maximise passing traffic, impulse sales and add on purchases. The photo to the left shows another ‘Gift Idea’ table featuring Ernest Hillier product and store created hampers at various price points to suit every taste.
The table is dressed with the elegant newsXpress A1 landscape posters drawing further attention to the event.
newsXpress member meetings next week
newsXpress is hosting two important member meetings next week:
- New South Wales: Tuesday, 11th May, 2010 – 10.00am – The Lakes Golf Club Corner King Street & Vernon Avenue, Eastlakes
- Victoria: Thursday, 13th May, 2010 – 10.00am – Hallmark Cards Australia, 10 Caribbean Drive, Scoresby
Bookings can be made via the newsXpress website. We have a packed agenda with several value-based announcements as well as some excellent business building content. newsXpress members who want to get the most from their group involvement will be there.
Brilliant Mother’s Day display at newsXpress Harbour Town
You can’t miss Mother’s Day at newsXpress Harbour Town. From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.
Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop. The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts. Well done to everyone involved!
Mother’s Day at newsXpress Gatton
The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters. Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day. Everyone browsing the shop will notice the display. This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.
Well done to everyone involved at newsXpress Gatton.
Mother’s Day in Beechworth
newsXpress Beechworth (VIC) is promoting their Mother’s Day offer with a beautiful window display. Hallmark Mother’s Day cards, gifts and books are the core items being promoted in their window which fronts the street.
The Hallmark and newsXpress marketing collateral work well together.
The window display embraces the heritage theme of Beechworth.
As the photo shows, a good window display is about connecting with the season in a way designed to attract passers-by in to browse and shop. Well done to all involved!
Prizewinner at newsXpress Knox
The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week. This lucky customer is one of many who has visited our Knox store in the four months since it opened. The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn. External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.
Mother’s Day in Lismore
newsXpress Scott’s Lismore has a terrific Mother’s Day display which draws people into the store for cards as well as gifts. Blending the Hallmark collateral with the newsXpress collateral works well – as the photo shows. Located on Woodlark Street in Lismore, this store is a credit to Luke and Trina Scott who carry on cherished family tradition.
Mother’s Day in Clarendon Street Victoria
newsXpress Clarendon (VIC) has a Mother’s Day gift range and an excellent range of Hallmark Mother’s Day cards on display for this important retail season. Facing onto the busy Clarendon Street in South Melbourne, the folks at newsXpress Clarendon are making the most of passing foot traffic to pitch their Mother’s Day story. They are doing this with the support of Hallmark and newsXpress collateral to promote the season. Customers shopping for newspapers, magazines and stationery cannot miss the Mother’s Day offer.
BTW Winner at newsXpress Kingaroy Mall
The latest winner in the exceptional newsXpress ‘Back to Work’ promotion received his prize this week at newsXpress Kingaroy Mall. Donna Walker and her team wholly embraced the promotion in their local community and the results and hundred of entries were great reward for their efforts.
Mr. Dixon the lucky winner (featured in the photo to the left) was extremely appreciative to newsXpress and Donna for his fantastic new prize – a 20″ Girl’s Butterfly Bicycle sponsored by Pacific Magazines.
newsXpress first with Lady Gaga calendar
newsXpress is proud to be the first retail network to offer preorders for the 2011 Lady Gaga calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the 2011 Lady Gaga calendar the moment they are released to retail.newsXpress took the same initiative last year with the Michael Jackson calendar and already this year has started promoting the Justin Beiber calendar.
Our support for this much anticipated Lady Gaga calendar will help newsXpress members maximise revenue and margin well before its is released. Presales data will help manage inventory at the store and group level.
BTW Winner at newsXpress Woden
Rocky, winner of one of 5 Optus Pre-paid 8Gb Apple iPhones valued at $899 each was over the moon at his good fortune. Upon being told the good news he recounted he still had his first mobile phone from 1999 which was only just hanging on as he weighed up the benefits of a fancy new phone!
Nik McCormack from newsXpress Woden seen with Rocky after handing over the prize was delighted to be able to hand over such a significant prize to a customer as part of the successful newsXpress ‘Back to Work’ promotion.
BTW Winner at newsXpress Tin Can Bay
The fantastic newsXpress ‘Back to Work’ promotion keeps benefiting members as the bounty of prizes are presented to lucky customers over the next couple of weeks. Jill McDonald and the team at newsXpress Tin Can Bay were rapt to have sold one of the lucky entries to local customer Mr. Smith.
Mr. Smith joked he wished he had a bicycle like this when he was growing up and was now faced with the tough task of choosing which of his grandkid’s would be the proud new owner of the 26″ Men’s Bicycle sponsored by Pacific Magazines.
BTW Winner at newsXpress Leongatha
After submitting more than 5,000 entries chances were pretty high that one of newsXpress Leongatha‘s customers would claim a prize in the recent newsXpress ‘Back to Work’ promotion. And so it was with Mr. Rowlands proudly showing off the Boy’s 20″ Bicycle sponsored by Pacific Magainzes that would make an ideal gift for one of his grand children.
Jesse from newsXpress Leongatha expressed thanks to newsXpress for the promotion that saw unprecedented support from locals as the overwhelming number of entries clearly illustrates.
The Back to Work campaign has been tremendously successful for newsXpress members, customers and suppliers.
Big Lotto win at newsXpress Sarina
A lucky newsXpress Sarina customer purchased one of the winning 1st division lottery tickets in last week’s Saturday Gold Lotto Draw earning a cool $500,000 reward!
As you can see from the photo to the left, newsXpress Sarina team members Rachel (right) and Cobie (left) were almost as ecstatic as the winner themself! After hearing many stories of jackpot lotto wins at newsXpress the owners and staff take a great deal of pleasure and pride in being able to change their customers lives so dramatically. One of the many delights of small business.
newsXpress first with Justin Bieber calendar promotion
newsXpress stores across Australia are the first to offer preorders for the 2011 Justin Bieber calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the Justin Bieber calendar the moment they are released to retail.
newsXpress took the same initiative last year with the Michael Jackson calendar with tremendous success – preselling close to 1,000 calendars.
Our support for this much anticipated calendar will help newsXpress members maximise revenue and margin before release.
Exclusive Partworks offer
newsXpress is proud to have be offering newsXpress members exclusive access to partworks support which helps ensure supply and other benefits to enable newsXpress members achieve greater success from partworks products.
We understand the commercial value of partworks in terms of new traffic and sales efficiency. We leverage this through a good supplier relationship to the benefit of newsXpress members.
Mother’s Day at newsXpress Redcliffe
newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor. They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark – including the sound cards which feature on Hallmark’s TV commercials – and exclusive newsXpress marketing collateral.
The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.
Mother’s Day at newsXpress Leongatha
Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.