The team at newsXpress Wetherill Pack is backing their bold cinema advertising campaign promoting eclipse movie merchandise campaign with an excellent display. The photo to the left shows just part of the display.
All of the eclipse products, clothing, games, calendars, boxes and other product have been sourced through and with the help of newsXpress preferred suppliers.
This display is an inspiration to all newsagents.
newsXpress is helping its members plan for the gift fair season which starts next week in Sydney. We have shared details of newsXpress preferred suppliers at each of the fairs and offered access to our merchandise resources to help members make selections as they expand their gift ranges.
At some fairs we plan to facilitate members getting together to compare notes and learn from the shared experience.
newsXpress members are loving the IN STORE OFFERS newsletter which we provide free for members to customise and print locally. The June newsletter highlights the World Cup promotion, a Hallmark card special, UHU glue sticks, Better Homes & Gardens and the ACP Slow Cooker cookbook.
We have newsXpress members distributing these on stands in front of their stores, with accounts, to letterboxes and through other forms. The feedback is that the newsletters are driving good shopper engagement.
newsXpress offers its members a range of customisable flyers like this for members to use to drive traffic and sales.
newsXpress Wetherill Park is advertising their range of Twilight eclipse merchandise in the cinema in their centre. The eclipse merchandise has been sourced through newsXpress preferred suppliers.
The newsXpress marketing team helped the Wetherill Park team with the script for the advertisement and some of the collateral used.
newsXpress radio is running an interview with the happy winner of our Back to Work competition after they have taken delivery of their brand new Toyota Yaris. Following such a large competition through to the conclusion and sharing the joy of the winner with our customers – over newsXpress Radio – is exciting for our stores and also transparent.
We take the competitions we run seriously and are pleased to have an in-store radio medium through which we can promote successes such as our Toyota Yaris giveaway.
The team at newsXpress Terrigal has created am excellent window display promoting the 2010 World Cup. Using newsXpress World Cup collateral across the top of the window as well as World Cup material from other suppliers the team has created a window display which is sure to be hit with customers and the talk of the town.
This window display sets a high benchmark for newsXpress members and newsagents generally.
newsXpress is proud to be the exclusive newsagency channel partner for Red Nose Day again this year. A excellent range of high profile retailers support Red Nose Day including Big W, Target, Blockbuster, Mobil, Dick Smith, Spotlight and Priceline.
newsXpress stores are offering a range of Red Nose Day merchandise in support of fundraising for this important cause.
newsXpress has published a two page newsletter to newsagents sharing insights into embracing change. Called Transformations, the newsletter shares some newsXpress success stories as well as some of the value newsXpress brings to the newsagency businesses with which it partners. To see a copy of the newsletter, please click here.
newsXpress has created a training video for newsXpress members and their employees on how to leverage maximum sales from ACP Magazines’ Women’s Weekly Slow Cooker cookbook. This training video is accessible now at the newsXpress website, in the members area. members can watch this online or download the video for sharing among all employees. Access is free to all members.
Our initiatives on the Slow Cooker title have seen our members achieve record sales. This has been done by driving shopping basket efficiency, doubling and sometimes tripling the value of a sale.
The newsXpress difference is that we use a range of business driving levers to help our members make more from the traffic in their stores. We do this using newsXpress exclusive initiatives and materials. Our newsXpress exclusive training video published this week is further evidence of this.
Some of what we have been able to do with this title is further evidence of our valuable magazine publisher relationships.
newsXpress has brought on a large number of new preferred suppliers in the past three months to provide a wider range of products and opportunities for their members to add to their retail mix. One such supplier, Jacman Designs who produce named gifts & novelty products were initially treated with apprehension by newsXpress Wetherill Park.
However, Ginella and her team decided to trial them based on some previous success with newsXpress supported suppliers and installed a spinner late last week. In just over 7 days they had sold no less than 107 units at $7.99 each, an outstanding success in any measure of this result.
They now believe these are a huge hit and the sales figures certainly back this up, and encourage other newsXpress members to give them a try as they could work in almost all locations!
newsXpress Wetherill Park have embraced the retail opportunity presented by the World Cup this winter and have ordered some fantastic Australian supporter merchandise including plush Kangaroos, Soccer Balls, towels and Flags!
Coupled with their merchandising and promotion of soccer themed magazines, and the newsXpress A1 landscape Posters they have created an exciting destination for all things World Cup for their customers.
This is the kind of retail theatre newsXpress applauds and promotes as it brings together items from multiple categories. In this case it is magazines, support items and gifts. Shoppers are more likely to notice and buy from this display than the regular display of the items on offer.
Well done to the team at newsXpress Wetherill Park responsible for this display!
newsXpress Ascot Vale have taken advantage of the great newsXpress POS as well as utilising The Sunday Age ‘car flag’ giveaway and the vast range of Soccer World Cup publications themselves to promote the world’s largest sporting event commencing tonight in South Africa.
With the eyes of the world glued to the telecast, newsXpress newsagents have profitted by strongly merchandising soccer themed magazines and related product, some have even reported sales exceeding $1,500.00 for magazines, a monumental result!
Diane and Kylie have done a great job promoting this historic event, and have transformed their front window with a magnificent World Cup theme. They also expect a strong boost tomorrow on the eve of Australia’s opening game against Germany and the release of a $2.00 Socceroo supporter scarf with the Herald Sun.
newsXpress has been successful in sourcing additional FIFA World Cup magazine stock for its members running promotions using newsXpress marketing collateral. This additional stock is helping our members extend the value of the World Cup promotion well into the Cup itself.
Thanks to strategic publisher relationships, newsXpress is often able to help members source stock when magazine distributors advise they are out of stock.
newsXpress stores across Australia are actively promoting the latest issue of Master Chef magazine. We were able to arrange through News magazines for extra stock in advance of the allocation for the latest issue which went on sale two days ago. The result of additional stock is showing in many newsXpress locations with stellar sales in just two days. Some stores have reached a 60% sell through for Master Chef already. This is extraordinary given that they received considerably more stock than the total quantity they sold for issue one of the magazine.
One of the reasons for the success of the title in newsXpress stores is our suite of tactical magazine tools.
The photo is from a counter display at newsXpress Knox in Victoria, one of our corporate stores.
After the impressive story on this blog about newsXpress Sarina‘s NRL State of Origin in-store merchandising they have reported back sales in excess of $4,000 in the lead up to game 1!
This is a magnificent result and they expect a similar outcome for game 2, Wednesday June 16 as the game is being played in Queensland. This story once again confirms the great opportunity small businesses have in engaging and promoting events that are likely to gain immense support in their local markets. Sport is a particularly strong driver of this retail success as a large percentage of Australians are passionate about their team.
Pictured to the left is the newsXpress POS provided to all stores for local printing to promote the 30th year of State of Origin battles.
newsXpress Silver Sands owner Phil Foo was overjoyed a local customer (Chris Smith and his wife, Helen are regulars and shop in his store every week) had won the grand prize in the newsXpress ‘Back to Work’ promotion, exclaiming “It’s amazing that his name was pulled out of the draw after purchasing a chocolate bar and scratchie from my shop”.
Foo further explained “I couldn’t be happier with the result, Chris & Helen are great local people and obviously my team did a great job of suggesting they fill out an entry form“.
Trent Shields, newsXpress Marketing Manager added “this was our first ‘Back to Work’ promotion and to have received over 50,000 entries nationwide far exceeded our expectations and clearly justifies our decision to support members in this promotional event“. “To be able to give away a car to a lucky newsXpress customer is the cream on the cake!”
A beaming Smith (pictured left) remarked “the win could not have come at a better time as our current vehicle was on its last legs“. In complete contrast “the Toyota Yaris drives like a dream, with all the capabilities and and conforts of a big car – Helen enjoys it so much she has pinched it off me!“.
newsXpress Toronto (NSW) is supporting the 2010 FIFA World Cup with a terrific display of newspapers and magazines in-store. It is displays like this which add to the theatre of retail and make shopping more enjoyable. newsXpress is working with many members on World Cup initiatives from displays to competitions. We identified early on that the World Cup presented an excellent opportunity for newsXpress members, like newsXpress Toronto, to reap good commercial rewards while serving the community.
The culmination of the great newsXpress ‘Back to Work‘ promotion occurred over the past few days in Mandurah, about an hour south of Perth, WA, when Chris Smith (also of Mandurah) was handed the keys to his brand new red Toyota Yaris 3 door hatchback by newsXpress Silver Sands owner, Philip Foo.
With 8 fantastic Southern Cross Bicycles and 5 Apple iPhones already presented to other big newsXpress winners, the shiny red Toyota stood out like a beacon in the morning sunshine as Phil excitedly greeted Chris with the keys like a long lost friend. (Pictured left)
Chris himself was absolutely rapt and his excitement was palpable as he recalled this was his only entry into the nationwide competition for the newsagency channels biggest ever prize, “I only entered the competition out of chance after seeing the entry form in-store and being prompted to enter by a staff member“.
Chris and his wife Helen are forever indebted to newsXpress Silver Sands, Phil and his team of customer service experts for his huge windfall, and he also made a point to pass on his sincere thanks to Graham at Big Rock Toyota, as well as newsXpress General Manager and National Marketing Manager, Ben Kay & Trent Shields.
eclipse the movie board game is now on sale in many newsXpress stores. Based on the latest instalment in the Twilight saga, this board game is already in hot demand among avid Twilight fans.
newsXpress is proud to be driving another excellent basket building opportunity for newsXpress members. Last year, our stores enjoyed excellent success with the new moon board game from the twilight saga.
Given the coverage of all things Twilight in magazines, the opportunity for sales of the board game to existing customers is very good.
The photo shows the floor display of the eclipse display at newsXpress Riverlink.
newsXpress Milson’s Point has a terrific display in-store for the BRW Rich 200 special issue of the magazine.
Big and bold, the display cannot be missed in-store. It is a credit to all involved and is certain to drive excellent sales for the popular issue of the magazine.
Visual merchandising like this for the Rich 200 issue is an important element in the newsXpress offer creating exciting retail theatre to lift the feeling in-store and to drive sales. It is good to see newsXpress members embrace their creative side and make the extra effort to build an innovative in-store display.