newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book. Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.
Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.
If you live in Yarram, visit newsXpress Yarram.
Annette Sym visited newsXpress Westpoint to promote her new book, Symply Too Good To Be True 6. Pictured in the photo you can seek Terry Augustine, Nicole Ryder, Margaret Augustine, Annette and Mark Augustine. They are smiling because Annette’s book is selling very well at newsXpress Westpoint … and right around the country.
newsXpress appreciates the tremendous support from Annette in making sure that our stores get the stock we need along with the marketing collateral with which to professionally promote the book.
newsXpress Nambour has its newsXpress exclusive QCS packs right at the front of the store, in a high traffic location near the busy lottery counter. This is a perfect location for the high impulse QCS pack opportunity given that parents will usually buy them.
newsXpress has been offering the unique to Queensland QCS packs for years to newsXpress members. We are proud to have helped members dominate this retail opportunity. We are thrilled to see the team at newsXpress Nambour leverage the opportunity by good placement.
The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.
This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.
Note the stock of Symply Too Good 1 through 5 at the bottom of the display. newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.
newsXpress is proud to announce the conference which comes to newsagents. Next month in Melbourne, Sydney, Brisbane and Perth. Delivering high quality valuable content from six speakers over six power packed hours, this is the practical conference newsagents will want to be at. Click here for a brochure.
This one day conference will also include access to several key suppliers who will offer excellent value deals for participants. Participation in the conference is open to all newsagents.
What a terrific display for Symply Too Good To Be True 6 at newsXpress Beers Port Lincoln in South Australia. There is no missing this display which directly faces customers in store and like any good display, customers can buy the title right there. Well done to Joy, David and the team for a stunning display which is sure to drive excellent impulse business.
newsXpress Maryborough in Victoria is also having good success with the range of magic products sourced through a newsXpress preferred supplier relationship.
By placing the magic products in a high traffic impulse purchase location, newsXpress members are able to easily extend the shopping basket and add to the margin banked with sales. The magic products are being bought by kids, parents and grandparents. This demographic efficiency is what makes them appealing to newsXpress members to keep building overall sales efficiency.
Too often we hear stories that newsagents want deals. Deals are no good without tactics which leverage a deal to its maximum potential. newsXpress provides access to excellent deals and backs this access with valuable information on making the most from the opportunity.
The magic product range recently launched by newsXpress is driving good sales at newsXpress Darra (QLD). The display started generating sales almost immediately – from the display on the dance floor as well as the small counter display.
In addition to sourcing the magic range at competitive prices, newsXpress is backing this with in-store tactics which are driving good sales results – further demonstrating the value of the full service offer by newsXpress.
newsXpress is the only newsagency marketing group in Australia with a team of Business Development Managers working right across the country to help members grow their businesses. Our BDMs help members in a variety of ways including tactical engagement.
If you look at the photo you see a stand offering an excellent range of cookbooks from one of our newsXpress preferred suppliers. The newsXpres Business Development Manager for this store kicked the display up a notch by gathering together the range of bookmarks from within the store and displaying these on the top shelf of the retail stand – within easy customer reach. This significantly enhances the purchase opportunity.
There is more to a good marketing group than just deals. The books and the bookmarks in the photo deliver excellent margin. By bringing the two together this store is more likely to achieve a deeper shopping basket and therefore a higher dollar margin per sale.
This is the smart newsXpress difference … always thinking beyond just margin and focusing on what you can bank by being tactical in-store with product placement.
Opportunities like this can only be seen through regular store visits. Again, newsXpress is the only newsagency marketing group offering this right across the country.
newsXpress Pelican Waters has been enjoying tremendous success with the latest issue of Masterchef thanks to this excellent retail display in-store.
The excellent display on the dance floor faces customers as they walk into the store. This is perfect placement for a compelling display – like we see in the photo.
newsXpress members are reporting above industry average magazine performance. This is due to engagement like we are seeing here at newsXpress Pelican Waters. As the only newsagency marketing group seriously committed to the magazine category, we are thrilled to see professional and compelling member engagement like this.
newsXpress is well represented at the GNS Market Fair which opens later this morning in Perth. Our Perth pitch will be the same as we have already delivered with success at the GNS Market Fairs in Melbourne and Sydney – newsXpress is a full service newsagency marketing group offering access to a suite of products and service which will help you drive a stronger and more rewarding business.
We LOVE newsagencies and this shows in our Market Fair pitch and everything we deliver once a newsagent joins the newsXpress community.
Ten newsXpress stores in our Western Australian market, have come together and produced a TVC supporting the newsXpress Father’s Day Book promotion. The newsXpress support team have worked feverishly with our production company, utilising their local area marketing experience to accomplish a professional sales advert which will hopefully achieve the dual goals of driving traffic into stores and promoting the brand in the WA marketplace.
The TVC will run for the next two weeks on channels 7, 9, 10 and Win throught WA. We have been able to negotiate some great timeslots during the promotional period including the high rating Today Show and 9am news on Network 10.
This TVC features a special bonus to viewers, purchase any book in-store during the duration of the campaign and receive entry into the draw to win a fantastic accomodation package at the luxurious Riverglen Chalets, situated in beautiful Margaret River. The prize was kindly donated by Andrew and Tany Wagner of newsXpress Margaret River and is as much a nod to their generosity as it is to their belief and trust in the benefits of the newsXpress group.
The Best Book Deals for the Best Dad…Yours! – only at newsXpress!
At newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.
Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.
We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.
newsXpress Robina (QLD) starts their Father’s Day message facing into the mall, attracting shoppers with an excellent display which also promotes the MP3 player and sound system.
The blocking of the display under the newsXpress brand is professional and strong – it links the season with the retail brand.
The sound system prize for one lucky newsXpress Robina shopper is funded by newsXpress head Office as part of our commitment to provide high value shopper prizes to our members for key seasons.
newsXpress has announced of excellent in-store promotional opportunities for its members based around the Junior Masterchef TV show which launches soon on Network Ten.
newsXpress stores across Australia are set to be the go to places for people wanting to engage with the latest instalment of the Masterchef phenomenon.
Our engagement with Junior Masterchef is part of our commitment to national brands.
Through this and other strategic offers, newsXpress is helping members better compete with mass merchants who love national brands.
Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:
Relaying magazines and introduced beacon branding at the same time
Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.
Embracing in-location magazine displays with great success.
Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.
Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.
Well done to David, Gina and the team!
newsXpress Watergardens is promoting Annette Sym’s new Symply Too Good To Be True 6 book out the front of the store and generating excellent sales as a result. Capitalising on the excellent media coverage of the launch, the display is drawing shoppers to the store to brose and buy the popular title.
The eye-catching display by Renee deserves special appreciation since it was created without any marketing collateral from the publisher.
The columns at the front of the newsXpress Watergardens store are used well to promote fresh offers from the business – like other retailers do with fresh window displays.
The counter promotion of Annette Sym’s Symply Too Good To Be True 6 has been a tremendous hit at newsXpress Knox. Not only has Symply Too Good To Be True 6 sold extremely well but sales of editions 1 through 5 of the series have been excellent. Extra stock has been ordered, again, to keep up with demand.
The team at newsXpress Knox is following the newsXpress recommended approach and it is working a treat – driving excellent impulse business at the counter.
This is further evidence of the newsXpress difference working. Adding $7.00 in margin to a sale containing a single newspaper, a magazine or a greeting card makes that sale far more valuable. It also reinforces the value of shopping at newsXpress to the customer and is more likely to birng them back.
Extending the shopping basket through practical tactics is an important part of the what newsXpress delivers to its members.
newsXpress Ocean Grove (VIC) has the new Hallmark recordable storybooks at their main sales counter, showing off this popular new range. Bringing innovative products like these to Ocean Grove is getting newsXpress Ocean Grove known as a terrific place to shop for gifts. By placing the recordable storybooks at the counter, they are able to leverage card sales to also include a book as a gift.
The recordable storybooks are a line which newsXpress encouraged Hallmark to bring into Australia following our last Hallmark study tour overseas.
It may only be August but Halloween is fast approaching. For the best Halloween ideas, fun products, broomsticks, witches hats, fake blood and other ghouly Halloween products then your closest newsXpress store is the place to go.
Smart newsXpress stores have ordered up big for Halloween 2010. Get in early and make sure you don’t miss what you need for a fun Halloween 2010.
For the home or for yourself, the newsXpress Halloween range is set to help you have a fun time this season.
Shop for Halloween at newsXpress where SCARY IS FUN.