newsXpress difference | newsXpress Blog

Magazine sales growth at newsXpress Bairnsdale

Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:

Relaying magazines and introduced beacon branding at the same time

Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.

Embracing in-location magazine displays with great success.

Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.

Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.

Well done to David, Gina and the team!

Symply Too Good promotion at newsXpress Watergardens

newsXpress Watergardens is promoting Annette Sym’s new Symply Too Good To Be True 6 book out the front of the store and generating excellent sales as a result. Capitalising on the excellent media coverage of the launch, the display is drawing shoppers to the store to brose and buy the popular title.

The eye-catching display by Renee deserves special appreciation since it was created without any marketing collateral from the publisher.

The columns at the front of the newsXpress Watergardens store are used well to promote fresh offers from the business – like other retailers do with fresh window displays.

Symply To Good To be True 6 promotion a hit at newsXpress Knox

The counter promotion of Annette Sym’s Symply Too Good To Be True 6 has been a tremendous hit at newsXpress Knox. Not only has Symply Too Good To Be True 6 sold extremely well but sales of editions 1 through 5 of the series have been excellent. Extra stock has been ordered, again, to keep up with demand.

The team at newsXpress Knox is following the newsXpress recommended approach and it is working a treat – driving excellent impulse business at the counter.

This is further evidence of the newsXpress difference working. Adding $7.00 in margin to a sale containing a single newspaper, a magazine or a greeting card makes that sale far more valuable. It also reinforces the value of shopping at newsXpress to the customer and is more likely to birng them back.

Extending the shopping basket through practical tactics is an important part of the what newsXpress delivers to its members.

Hallmark recordable storybooks at Ocean Grove

newsXpress Ocean Grove (VIC) has the new Hallmark recordable storybooks at their main sales counter, showing off this popular new range. Bringing innovative products like these to Ocean Grove is getting newsXpress Ocean Grove known as a terrific place to shop for gifts. By placing the recordable storybooks at the counter, they are able to leverage card sales to also include a book as a gift.

The recordable storybooks are a line which newsXpress encouraged Hallmark to bring into Australia following our last Hallmark study tour overseas.

Halloween 2010 at newsXpress

It may only be August but Halloween is fast approaching. For the best Halloween ideas, fun products, broomsticks, witches hats, fake blood and other ghouly Halloween products then your closest newsXpress store is the place to go.

Smart newsXpress stores have ordered up big for Halloween 2010. Get in early and make sure you don’t miss what you need for a fun Halloween 2010.

For the home or for yourself, the newsXpress Halloween range is set to help you have a fun time this season.

Shop for Halloween at newsXpress where SCARY IS FUN.

Graduation Gifts promotion at newsXpress Pakenham

The display of graduation gifts at newsXpress Pakenham is beautifully presented and well positioned to drive good sales.

Graduation gifts are an ideal fit for newsagencies given that the channel sells the majority of graduation cards in Australia.

As this terrific display demonstrates, professional presentation in the right location in a newsagency can drive an excellent sales result.

newsXpress preferred suppliers offer an excellent range of graduation gifts for the various graduation opportunities throughout the year.

newsXpress exclusive strategy for growing ink sales

newsXpress yesterday published a newsXpress exclusive strategy for attracting new ink and toner business and building sustained relationships in this lucrative product category.

Included in the package sent to stores outlining the strategy was collateral which can be personalised at the local store level and used in local marketing for developing relationships in the ink and toner space.

newsXpress is proud to have offered its members this advice for free, without the need for them to spend any money. Members – large and small, in the city and in the country, in high street and shopping centre situations – can use the newsXpress ink growth strategy and collateral right away to grow their businesses.

This is the newsXpress difference in action.

Symply Too Good To Be True 6 at Ocean Grove

newsXpress Ocean Grove (VIC) is getting right behind Annette Sym’s Symply Too Good To be True 6 with this terrific display in a high traffic location in-store. The posters contain the pitch and right below is stock available for purchase. This display helps shoppers connect with the excellent media coverage Annette is receiving for her new book.

newsXpress is helping its members maintain stock levels of Symply Too Good To be True 6 as well as providing access to good marketing collateral for in-store displays. We are able to do this thanks to the wonderful support of Annette and the team at Network Services.

It’s Father’s Day already at newsXpress Knox

newsXpress Knox went out early with Father’s Day gifts from newsXpress preferred suppliers and has had to order more stock thanks to excellent sales in the last week.

The early sales success has provided an excellent indication of which items from the newsXpress Father’s Day range will work well at our Knox corporate store.

Displaying on a specialist gift table at the front of the store and facinng into the Knox City mall, the Father’s Day gifts are attracting plenty of traffic to the business.

Free eco bag with Donna Hay at newsXpress

newsXpress is proud to be offering a free eco bag with the latest issue of Donna Hay magazine. All newsXpress stores received this free gift as selected specially for us. The light blue bag looks stunning against the cover of the magazine – also featuring tones of blue.

News Magazines, the publisher of Donna Hay, provided our stores with posters co branded with newsXpress.

This promotion is another example of newsXpress negotiating with suppliers to add value to the products we sell.

newsXpress Shoreline drives excellent growth

The team at newsXpress Shoreline in Tasmania is reporting excellent year on year growth, especially in magazines where trimming the range and better display has driven an increase in sales. The new Interfit shopfit is loved by the newsXpress Shoreline team as well as by customers. It is a great advertisement for newsXpress.

While newsXpress is not about to publish numbers here, our Business Development Managers have details of the changes undertaken and the results achieved. We are thrilled to have participated in the change process with Shoreline along with the support on key newsXpress suppliers.

Showing the Shoreline before and after stories is an excellent example of the newsXpress difference.

newsXpress Mornington, serving the local community

Visit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations. It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs. Our marketing team is able to help with artwork which meets the standards required by professional landlords. We also work with landlords on placement.

Symply Too Good To Be True 6 at Deception Bay

newsXpress Deception Bay has a terrific display of Annette Sym’s Symply Too Good To be True 6 weight loss book which was released last week.

The strong display in a high traffic area of the business is driving an excellent sales result.

Tactical placement like this to drive impulse purchases is the newsXpress way. Kudos to Brett and Alexandra for the initiative. The real payoff is in banking the results.

newsXpress stores are having a wonderful time with this new Annette Sym book.

Newsagents looking for a good marketing group

newsXpress has had a terrific weekend meeting with newsagents from New South Wales and the ACT at the GNS Market Fair. As the only full service marketing group at the Fair, we received excellent interest from newsagents keen to grow their newsagency businesses. Our newsagency management strategies and our marketing tactics were a hot topic among those who stopped by our stand.

newsXpress appreciated the opportunity to discuss its point of difference and show this in action.

A consistent marketing message from newsXpress

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

Terrific Father’s Day display at newsXpress Middle Park

The team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.

Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.

newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.

Great phone display at newsXpress Greenvale

newsXpress Greenvale (VIC) has a terrific phone display from Jenlist, newsXpress preferred supplier for mobile phones and related technology products. There is excellent evidence supporting the value of selling handsets in-store for recharge product sales. This is why newsXpress is thrilled to be working with Jenlist on displays such as we can see at newsXpress Greenvale. There is also the added benefit of additional margin on recharge product sales.

newsXpress is able to facilitate mobile phone handset displays for newsXpress members in any location and offering range from small through to large.

newsXpress works with a range of suppliers on a tactical basis to drive basket size and through this overall business profitability.

Getting in early for Father’s Day

The newsXpress exclusive IN-STORE OFFERS newsletter for August has a timely Father’s Day theme. This popular and effective marketing tool is helping newsXpress members drive good business – both impulse business and new traffic business.

Developed exclusively for newsXpress members by talented our in-house marketing team, the newsletters are working very well for us and for our suppliers on commercial and customer communication levels.

We use this newsletter platform along with catalogues and other local flyers to promote the great deals which newsXpress negotiates with its suppliers.

This newsletter is a terrific example of the newsXpress difference in action. We provide our members with professional quality outcome focused marketing initiatives which represent the national brand and the local store. Each newsletter is personalised for the local business.

Access to the newsletter is part of the newsXpress membership package. There is no extra fee for this service.

newsXpress shines at GNS Market Fair Melbourne

newsXpress has unveiled its new marketing pitch at the GNS Market Fair in Melbourne this weekend. Loving YOUR Newsagency is the theme of the new creative from our marketing team. This reflects how we feel. We LOVE the newsagency channel and we LOVE our members. This LOVE is reflected in products offers, creative marketing collateral, tactical marketing initiatives and business development strategies.

Our positive approach to helping newsXpress members is delivering excellent results.

Ben Kay and Michelle Caia represented newsXpress today, talking with prospective members and existing members. The interest in newsXpress was strong, especially among proactive newsagents keen to grow their businesses.

We appreciate the opportunity GNS has given us in welcoming us to the event and other GNS Market Fairs.

Annette Sym book launch at newsXpress Kawana

Annette Sym is launching her new cookbook, Symply Too Good To Be True 6 at newsXpress Kawana next Friday, August 6, at 11am. Check out the billboard newsXpress Kawana has setup to promote the launch:

Brilliant marketing!