Category: newsXpress difference

newsXpress Wetherill Park have embraced the retail opportunity presented by the World Cup this winter and have ordered some fantastic Australian supporter merchandise including plush Kangaroos, Soccer Balls, towels and Flags!

Coupled with their merchandising and promotion of soccer themed magazines, and the newsXpress A1 landscape Posters they have created an exciting destination for all things World Cup for their customers.

This is the kind of retail theatre newsXpress applauds and promotes as it brings together items from multiple categories.   In this case it is magazines, support items and gifts.  Shoppers are more likely to notice and buy from this display than the regular display of the items on offer.

Well done to the team at newsXpress Wetherill Park responsible for this display!

After the impressive story on this blog about newsXpress Sarina‘s NRL State of Origin in-store merchandising they have reported back sales in excess of $4,000 in the lead up to game 1!

This is a magnificent result and they expect a similar outcome for game 2, Wednesday June 16 as the game is being played in Queensland. This story once again confirms the great opportunity small businesses have in engaging and promoting events that are likely to gain immense support in their local markets. Sport is a particularly strong driver  of this retail success as a large percentage of Australians are passionate about their team.

Pictured to the left is the newsXpress POS provided to all stores for local printing to promote the 30th year of State of Origin battles.

newsXpress Silver Sands owner Phil Foo was overjoyed a local customer (Chris Smith and his wife, Helen are regulars and shop in his store every week)  had won the grand prize in the newsXpress ‘Back to Work’ promotion, exclaiming “It’s amazing that his name was pulled out of the draw after purchasing a chocolate bar and scratchie from my shop”.

Foo further explained “I couldn’t be happier with the result, Chris & Helen are great local people and obviously my team did a great job of suggesting they fill out an entry form“.

Trent Shields, newsXpress Marketing Manager added “this was our first ‘Back to Work’ promotion and to have received over 50,000 entries nationwide far exceeded our expectations and clearly justifies our decision to support members in this promotional event“. “To be able to give away a car to a lucky newsXpress customer is the cream on the cake!”

A beaming Smith (pictured left) remarked “the win could not have come at a better time as our current vehicle was on its last legs“. In complete contrast “the Toyota Yaris drives like a dream, with all the capabilities and and conforts of a big car – Helen enjoys it so much she has pinched it off me!“.

The culmination of the great newsXpress ‘Back to Work‘ promotion occurred over the past few days in Mandurah, about an hour south of Perth, WA, when Chris Smith (also of Mandurah) was handed the keys to his brand new red Toyota Yaris 3 door hatchback by newsXpress Silver Sands owner, Philip Foo.

With 8 fantastic Southern Cross Bicycles and 5 Apple iPhones already presented to other big newsXpress winners, the shiny red Toyota stood out like a beacon in the morning sunshine as Phil excitedly greeted Chris with the keys like a long lost friend. (Pictured left)

Chris himself was absolutely rapt and his excitement was palpable as he recalled this was his only entry into the nationwide competition for the newsagency channels biggest ever prize, “I only entered the competition out of chance after seeing the entry form in-store and being prompted to enter by a staff member“.

Chris and his wife Helen are forever indebted to newsXpress Silver Sands, Phil and his team of customer service experts for his huge windfall, and he also made a point to pass on his sincere thanks to Graham at Big Rock Toyota, as well as newsXpress General Manager and National Marketing Manager, Ben Kay & Trent Shields.

The marvellous newsXpress Back to Work promotion is still reaping benfits for stores with newsXpress Southport Park recently presenting a winning prizze to a lucky customer.

Daniel Robertson (right in the photo) was exceited as he received a 26″ Women’s MkII Comfort Bike from Southern Cross cycles simply with the purchase of a ream of paper! Natasha Sanchez from newsXpress Southport Park (left in the photo) was almost as thrilled as Daniel at the presentation ceremony.