Category: Magazines

newsXpress members are reporting magazine sales results that buck the trend in the rest of the Australian newsagency channel, especially in the all-important and highly competitive women’s weeklies magazine category. Whereas your average newsagent is reporting a year on year decline of 8% and more, some newsXpress newsagents are reporting net year on year growth. The average growth for this category alone is 4% – giving hess newsXpress businesses a twelve-point difference over the newsagencies in decline in this category.

This is great news!

newsXpress newsagents have been actively supporting the launch of the new My Kitchen Rules cookbook, ensuring all visitors to these best-practice newsagency businesses know about the cookbook and the delicious food that awaits once they engage with the recipes from the popular TV series. Through terrific displays, tactical placement and other promotion, this is another magazine success for many newsXpress members.

newsXpress Sunbury Square is promoting the My Kitchen Rules cookbook with this excellent display. This cookbook leverages these excellent MKR brand and pitches the product to all shoppers as they enter the store. All newsXpress members have been encouraged to embrace the MKR fun and opportunity because of the proves success to this terrific brand for us in the past.

newsXpress members have access to enw marketing collateral promoting their position as a magazine specialist – demonstrating our commitment to the important magazine category within our businesses.

This latest collateral has been added to our website for members to download and use in a variety of formats.   It is one of a range of new collateral launched at our national conference last month in Melbourne.

Magazine matter because of the traffic they bring.

Congratulations to newsXpress Gympie for winning $500 from Pacific Magazines as a proactive member of the fantastic nexus program from pacific magazines and their WIN A CAR promotion. newsXpress members around Australia are engaged in the sales-driving opportunity.

newsXpress members running bold front of store displays are reporting excellent results with the Pacific magazines WIN A CAR promotion – displays like that from one of our corporate stores on the weekend. While compact, the tactical placement of the display is key to its success. The display unit has to be checked regularly to ensure pockets have sufficient stock. To combat store-blindness, the display is moved during the week. This also helps drive sales as it interrupts different store traffic flow.

newsXpress is thrilled with another campaign that is helping members drive magazine sales.

Here’s how newsXpress Darra in Queensland is promoting the Pacific Magazines WIN A CAR campaign in-store. There is no mistaking the opportunity here for lucky Darra shoppers.

newsXpress is thrilled to see the level of engagement from members like newsXpress Darra in such an important sales-focused promotion.

Check out the of the the displays at newsXpress Highlands Marketplace in Mittagong in NSW for promoting the WIN A CAR campaign being run by Pacific Magazines.

This power end display pitched the titles and the car prize opportunity – all to drive sales of the magazines involved in the promotion.

newsXpress members are reporting good results from this campaign already.

newsXpress is a day into a Facebook ad campaign promoting th Pacific Magazines WIN A CAR campaign to drive traffic specifically for newsXpress locations.

Attracting more than 44,000 views, many likes and many shares in less than 24 hours, this campaign is another high-profile social media campaign by newsXpress partnering with a supplier for the benefit of its members.

newsXpress is leading by example in running social media campaigns such as this.

newsXpress and its members love the WIN A CAR promotion.

newsXpress stores across Australia are promoting the wonderful WIN A CAR campaign, offering customers the opportunity to win a car by purchasing a participating pacific Magazines magazine title.

This is a wonderful campaign that we know from past experience will drive incremental magazine sales.

Promoting the campaign at multiple locations in-store, newsXpress members are actively engaged and helping customers WIN A CAR.

We love this campaign.

A newsXpress funded Facebook campaigned in the week following the release of the latest Better Homes & Gardens reached 24,408 women aged 25 to 40. This highly targeted campaign ran for a very short time just after the new issue went on sale. This is another example of newsXpress investing in leveraging key brands associated with our member businesses.

newsXpress Highlands Marketplace are promoting New Idea, Better Homes and Gardens and Marie Claire with an excellent well-placed front of store display.

Supporting newsXpress strategic partner Pacific Magazines in this way is certain to result in an excellent sales lift of the titles for the business.

The New Idea promotion is particularly timely as it supports the new brand campaign getting coverage on TV and online.

newsXpress encourages all members to undertake similar promotions.

newsXpress stores across Australia are promoting the new brand campaign supporting New Idea magazine. With floor display units and other collateral, newsXpress members have been encouraged to promote the title at the front of store over the next four weeks to connect with the TV and other media campaign.

Insights shared with newsXpress place our group well in terms of sales when we engage in this activity.

Members are sharing photos on our private Facebook page.

A newsXpress promotion of the Men’s Health Summer Training Guide 2014 has been a hit on facebook with the post being viewed more than 35,000 times. This is terrific engagement for the magazine title and for newsXpress – the only retail channel promoted in the facebook post.

This post is part of a series by newsXpress promoting Pacific Magazines titles outside newsXpress businesses to drive traffic to our stores and raise awareness of the titles and our businesses together.

The post has also boosted likes for the newsXpress Facebook page and likes for the pages of members reposting our post.

All newsXpress members had access to the excellent floor display unit from Pacific Magazines for promoting all their Christmas-themed titles. Many of our retail locations are making the most of the unit – moving it as the season evolves.

The photo shows placement at newsXpress Watergardens in Victoria. The unit is three metres inside the business, at the main counter. This is the latest location – the stand is moved regularly. And it is working a treat, driving excellent sales for the business.

newsXpress members are encouraged to use this stand only for Pacific magazines titles – the titles listed on the outside of the stand itself.

newsXpress members promoting the latest issue of Women’s Health magazine are achieving extra sales. The cover story: Resize your thighs has hit in time for people preparing for summer.

We know from sales data that Women’s Health responds well to in-store promotion – hence our recommendation to newsXpress members that the promote this issue of the magazine on the highest-profile magazine display end in-store.

This is an excellent title for promoting as our shops get busier through Christmas trading.

All newsXpress members regardless of size were provided access to this excellent floor display unit from Pacific Magazines for promoting Christmas issues of Better Homes and Gardens and brand extensions for BHG and New Idea with Christmas themes.

Placed in high traffic locations and regularly moved, the stand works very well at attracting shoppers to the business as well as extending basket depth from existing shoppers. It easily pays for the space with incremental business.

newsXpress members support the Christmas title promotion with emails and other promotions to shoppers.

Newsagency marketing group newsXpress reached more than 40,000 Facebook members with ann innovative marketing campaign using the Facebook campaign toolset.

This Facebook campaign is part of a broader strategy by the group using social media to extend the reach of the newsXpress brand across various platforms.

newsXpress is corporately funding the campaigns to drive traffic for newsXpress members and to enhance awareness of the newsXpress retail channel brand. It is selecting products available in all newsXpress stores as the traffic drivers.

newsXpress is the leading newsagency marketing group in terms of social media engagement.