Category: Magazines

newsXpress Watergardens is promoting Annette Sym’s new Symply Too Good To Be True 6 book out the front of the store and generating excellent sales as a result.  Capitalising on the excellent media coverage of the launch, the display is drawing shoppers to the store to brose and buy the popular title.

The eye-catching display by Renee deserves special appreciation since it was created without any marketing collateral from the publisher.

The columns at the front of the newsXpress Watergardens store are used well to promote fresh offers from the business – like other retailers do with fresh window displays.

The counter promotion of Annette Sym’s Symply Too Good To Be True 6 has been a tremendous hit at newsXpress Knox.  Not only has Symply Too Good To Be True 6 sold extremely well but sales of editions 1 through 5 of the series have been excellent.  Extra stock has been ordered, again, to keep up with demand.

The team at newsXpress Knox is following the newsXpress recommended approach and it is working a treat – driving excellent impulse business at the counter.

This is further evidence of the newsXpress difference working. Adding $7.00 in margin to a sale containing a single newspaper, a magazine or a greeting card makes that sale far more valuable.  It also reinforces the value of shopping at newsXpress to the customer and is more likely to birng them back.

Extending the shopping basket through practical tactics is an important part of the what newsXpress delivers to its members.

newsXpress is proud to be offering a free eco bag with the latest issue of Donna Hay magazine.  All newsXpress stores received this free gift as selected specially for us.  The light blue bag looks stunning against the cover of the magazine – also featuring tones of blue.

News Magazines, the publisher of Donna Hay, provided our stores with posters co branded with newsXpress.

This promotion is another example of newsXpress negotiating with suppliers to add value to the products we sell.

newsXpress has created a training video for newsXpress members and their employees on how to leverage maximum sales from ACP Magazines’ Women’s Weekly Slow Cooker cookbook.  This training video is accessible now at the newsXpress website, in the members area.  members can watch this online or download the video for sharing among all employees.  Access is free to all members.

Our initiatives on the Slow Cooker title have seen our members achieve record sales.  This has been done by driving shopping basket efficiency, doubling and sometimes tripling the value of a sale.

The newsXpress difference is that we use a range of business driving levers to help our members make more from the traffic in their stores.  We do this using newsXpress exclusive initiatives and materials.  Our newsXpress exclusive training video published this week is further evidence of this.

Some of what we have been able to do with this title is further evidence of our valuable magazine publisher relationships.

newsXpress has been successful in sourcing additional FIFA World Cup magazine stock for its members running promotions using newsXpress marketing collateral.  This additional stock is helping our members extend the value of the World Cup promotion well into the Cup itself.

Thanks to strategic publisher relationships, newsXpress is often able to help members source stock when magazine distributors advise they are out of stock.

newsXpress stores across Australia are actively promoting the latest issue of Master Chef magazine.  We were able to arrange through News magazines for extra stock in advance of the allocation for the latest issue which went on sale two days ago.  The result of additional stock is showing in many newsXpress locations with stellar sales in just two days.  Some stores have reached a 60% sell through for Master Chef already.  This is extraordinary given that they received considerably more stock than the total quantity they sold for issue one of the magazine.

One of the reasons for the success of the title in newsXpress stores is our suite of tactical magazine tools.

The photo is from a counter display at newsXpress Knox in Victoria, one of our corporate stores.

newsXpress Gympie has a terrific range of FIFA World Cup merchandise including magazines, programs, mascots and the Australian flag on display in-store.

The display features the newsXpress exclusive World Cup poster.  Not shown in the photo but promoted prominently at newsXpress Gympie is their World Cup tipping competition – another newsXpress initiative.

newsXpress Gympie like other newsXpress members is reporting excellent sales for World Cup products.

newsXpress is proud and thrilled to have been able to help its members leverage such success and demonstrate the newsXpress difference.

newsXpress members are a creative bunch. Take this display tor the launch issue of Master Chef magazine created by the team at newsXpress Sandgate. The display worked well. They sold out. Thanks to newsXpress contacts extra stock was arranged – meaning the display can continue to drive good sales of the magazine for the business.

newsXpress members enjoy supporting magazines and have been strong supporters of the launch of the Master Chef magazine.

Zoo magazine babe Natasha Collins visited the newsXpress Point Cook store a week ago to promote the issue featuring her photos.  newsXpress was able to enlist the help of ACP Magazines to provide bonus marketing collateral so that the maximum benefit of the in store visit could be achieved.  Natasha was a good sport posing for plenty of photos with shoppers and signing copies of the magazine. Well done to the team at newsXpress Point Cook for putting on such a good day!

newsXpress Wetherill Park (NSW) is promoting Women’s Health magazine at the counter as an impulse purchase opportunity. This promotion connects with well with their demographic. The science behind the display is part of the newsXpress exclusive magazine strategies, strategies which help newsXpress members leverage excellent magazine traffic for value across all business categories as well as driving incremental magazine business.

newsXpress embraces core newsagency departments like magazines and goes from strength to strength building sales ahead of the channel average and delivering excellent rewards to our members.