newsXpress is proud to be offering a free eco bag with the latest issue of Donna Hay magazine. All newsXpress stores received this free gift as selected specially for us. The light blue bag looks stunning against the cover of the magazine – also featuring tones of blue.
News Magazines, the publisher of Donna Hay, provided our stores with posters co branded with newsXpress.
This promotion is another example of newsXpress negotiating with suppliers to add value to the products we sell.
here is another terrific window display from newsXpress Riverlink. This time promoting the fifteenth anniversary issue of marie claire magazine.
The Riverlink team has made great use of the marketing collateral from Pacific Magazines – to create a display visually appealing and which attracts traffic.
newsXpress respects the opportunity magazines present in our businesses. This is why we acknowledge and appreciate good marketing initiatives around key titles in the category.
The team at newsXpress Riverlink promoted the latest issue of the MasterChef magazine, the collectors edition featuring the winner of the TV show, in their shop window. This brilliant display was a beacon, drawing customers in and driving excellent sales for the store.
What an inspiration this display is! It is bright, appealing and trading off a brand Australians love – and supporting this with the newsXpress brand.
newsXpress is proud to publish this photo as an excellent example for the many who read this blog looking for visual merchandising and other ideas.
The team at newsXpress Umina (NSW) takes pride in their tactical magazine promotions. Eschewing the traditional billboard type display, they focus on carefully placed displays designed to drive basket size. All displays include product which can be purchased without requiring customers to hunt for stock to purchase elsewhere.
newsXpress is thrilled to have proactive members like team at Umina who take price in leveraging greater sales efficiency from a core product department such as magazines.
Through our team of Business development Managers around the counter and at member meetings, newsXpress is able to share innovation between members. The photos from Umina are part of our portfolio of successful in-store displays.
The team at newsXpress Knox setup a terrific, and successful, display promoting Tour de France titles.
Capping the entrance to the main magazine aisle, the display has drawn great attention and driven excellent sales. The success of the display demonstrates the value of focusing on events like the Tour de France.
The display will run for just a few days more as we are close to selling out of stock.
newsXpress stores across the country have each been given a Jabulani soccer ball, the one being used in the World Cup, to give away in a competition promoting the latest issue of Alpha magazine.
This competition is the latest initiative from the News Magazines / newsXpress relationship designed to drive sales for the benefit of newsXpress members and News.
In addition to the soccer ball, News Magazines provided collateral to help drive sales – including the branded backing card in the photo (larger photo available here).
newsXpress has created a training video for newsXpress members and their employees on how to leverage maximum sales from ACP Magazines’ Women’s Weekly Slow Cooker cookbook. This training video is accessible now at the newsXpress website, in the members area. members can watch this online or download the video for sharing among all employees. Access is free to all members.
Our initiatives on the Slow Cooker title have seen our members achieve record sales. This has been done by driving shopping basket efficiency, doubling and sometimes tripling the value of a sale.
The newsXpress difference is that we use a range of business driving levers to help our members make more from the traffic in their stores. We do this using newsXpress exclusive initiatives and materials. Our newsXpress exclusive training video published this week is further evidence of this.
Some of what we have been able to do with this title is further evidence of our valuable magazine publisher relationships.
newsXpress Ascot Vale have taken advantage of the great newsXpress POS as well as utilising The Sunday Age ‘car flag’ giveaway and the vast range of Soccer World Cup publications themselves to promote the world’s largest sporting event commencing tonight in South Africa.
With the eyes of the world glued to the telecast, newsXpress newsagents have profitted by strongly merchandising soccer themed magazines and related product, some have even reported sales exceeding $1,500.00 for magazines, a monumental result!
Diane and Kylie have done a great job promoting this historic event, and have transformed their front window with a magnificent World Cup theme. They also expect a strong boost tomorrow on the eve of Australia’s opening game against Germany and the release of a $2.00 Socceroo supporter scarf with the Herald Sun.
newsXpress has been successful in sourcing additional FIFA World Cup magazine stock for its members running promotions using newsXpress marketing collateral. This additional stock is helping our members extend the value of the World Cup promotion well into the Cup itself.
Thanks to strategic publisher relationships, newsXpress is often able to help members source stock when magazine distributors advise they are out of stock.
newsXpress stores across Australia are actively promoting the latest issue of Master Chef magazine. We were able to arrange through News magazines for extra stock in advance of the allocation for the latest issue which went on sale two days ago. The result of additional stock is showing in many newsXpress locations with stellar sales in just two days. Some stores have reached a 60% sell through for Master Chef already. This is extraordinary given that they received considerably more stock than the total quantity they sold for issue one of the magazine.
One of the reasons for the success of the title in newsXpress stores is our suite of tactical magazine tools.
The photo is from a counter display at newsXpress Knox in Victoria, one of our corporate stores.
Sally Murphy at newsXpress Emerald was so inspired after viewing the great dispalys made by newsXpress members, especially the Master Chef one featured in this blog here, that she went out and created a spectacular exhibit of her own!
To promote this month’s issue of Better Homes & Gardens wiht the bonus Chook Book, Sally and team have set a dining table and decorated it wiht chicken statues, and comically some rubber chickens on the plates. In-Store theatre is an important part of the retail business, and being able to creatively and imaginatively express yourself within your merchandise displays is a great step towards success. The gauntlet has now been thrown down to other newsXpress members to outdo each other’s displays.
newsXpress Gympie has a terrific range of FIFA World Cup merchandise including magazines, programs, mascots and the Australian flag on display in-store.
The display features the newsXpress exclusive World Cup poster. Not shown in the photo but promoted prominently at newsXpress Gympie is their World Cup tipping competition – another newsXpress initiative.
newsXpress Gympie like other newsXpress members is reporting excellent sales for World Cup products.
newsXpress is proud and thrilled to have been able to help its members leverage such success and demonstrate the newsXpress difference.
newsXpress members are a creative bunch. Take this display tor the launch issue of Master Chef magazine created by the team at newsXpress Sandgate. The display worked well. They sold out. Thanks to newsXpress contacts extra stock was arranged – meaning the display can continue to drive good sales of the magazine for the business.
newsXpress members enjoy supporting magazines and have been strong supporters of the launch of the Master Chef magazine.
Zoo magazine babe Natasha Collins visited the newsXpress Point Cook store a week ago to promote the issue featuring her photos. newsXpress was able to enlist the help of ACP Magazines to provide bonus marketing collateral so that the maximum benefit of the in store visit could be achieved. Natasha was a good sport posing for plenty of photos with shoppers and signing copies of the magazine. Well done to the team at newsXpress Point Cook for putting on such a good day!
Surfing World magazine ran a promotion in association with newsXpress Margaret River. Pictured in newsXpress Margaret River’s Andrew Wagner and Tim Coleman, a local customer who won the surfboard. The competition created considerable interest with the board hung above the surfing magazines. Like any promotion, there is a reatil goal – in this case, more surf magazines were sold.
newsXpress appreciates publisher support for local promotions such as this one in Margaret River.
newsXpress Wetherill Park (NSW) is promoting Women’s Health magazine at the counter as an impulse purchase opportunity. This promotion connects with well with their demographic. The science behind the display is part of the newsXpress exclusive magazine strategies, strategies which help newsXpress members leverage excellent magazine traffic for value across all business categories as well as driving incremental magazine business.
newsXpress embraces core newsagency departments like magazines and goes from strength to strength building sales ahead of the channel average and delivering excellent rewards to our members.
Buy That’s Life at a newsXpress store this week and get a free puzzle book. This is a terrific promotion which is, as the poster indicates, exclusive to newsXpress. The offer is also being promoted on the That’s Life website.
That’s Life is a popular title with newsXpress stores. This exclusive promotion gives us more reason to promote the title at the counter and other hotspots in the business. Customers love a good deal.
newsXpress regularly brings exclusive offers to its network of stores. These offers help us deomnstrate the value of shopping at newsXpress. They also show our members how we add value to their businesses beyond the traditional supplier deals we negotiate, business advice we provide and other newsXpress offers.
Congratulations to newsXpress Melton (VIC) for winning ACP Magazines’ recent Real Living promotion. Their national win is a great reward for excellent visual merchandising and upsell effort promoting the new look Real Living. Besides the kudos of the award, they win 100,000 Connections points.
Congratulations to the team at newsXpress Bondi Eastgate for winning 100,000 ACP Connections points for their stunning Australian Women’s Weekly display last month. They sought additional collateral from ACP Magazines and used this to create an excellent display on their front window, driving good sales.
The team at newsXpress Eli Waters is promoting Valentine’s Day early with products sourced through newsXpress preferred suppliers and collateral provided by newsXpress. In addition to a great card display, they have a display of Valentine’s Day gifts in a high traffic part of the business. Getting out early as they have done at Eli Waters helps drive better gift sales since good displays remind shoppers that you’re in the gift space. While the gifts have been sourced for Valentine’s Day, they work year round – another reason going early can work.
