Category: Magazines

Pacific Magazines continues to engage in clever marketing designed to drive traffic to newsXpress stores. It’s campaigns focus on iconic brands and promote wonderful value propositions which shoppers can access at newsXpress locations.

The latest Pacific magazines marketing is an email send to many (number not disclosed for confidentiality reasons) people who have asked for such update emails. The campaign promoted marie claire magazine and the wonderful features in and with the magazine.

By emailing people interested in a specific product and or topic then there is a greater chance of driving a commercial result from this. newsXpress members, through the Pacific nexus program, can undertake their own supplementary activity to drive even better results.

The sales results speak for themselves. They are, simply, stunning.

Shoppers in newsXpress stores will have access to a very special FREE GIFT when they purchase the launch issue of the IT Girl magazine. Secured exclusively for newsXpress shoppers and to add value to the newsXpress shopping experience, customers purchasing IT Girl will receive a copy of Bieberlicious #2 – ABSOLUTELY FREE!

The free gift is perfectly targeted at the IT Girl shopper and is use to help newsXpress members drive sales of this new title … and reinforce the newsXpress value proposition.

YET ANOTHER NEWSXPRESS EXCLUSIVE.

 

newsXpress Watergardens is promoting the latest issue of Better Homes and Gardens magazine with newspapers in a smart tactical move which is certain to drive incremental business for the title and the store.

Better Homes and Gardens is the second highest selling magazine in Australia and we know from our own sales data that weekends are when the title sells best … making this placement with newspapers smart.

newsXpress Glendale in NSW is promoting The Block one-shot with this terrific display at the counter – facing all shoppers who enter the business.

This best position for the promotion is connecting the newsagency with the hit TV series and helping them make the most of the cross promotional opportunities from the last week of the show & launch of the title.

newsXpress has actively encourages members to promote The Block in this way, to capture early sales.

newsXpress members are promoting the latest issue of Better Homes and Gardens in multiple locations this weekend to make the most of the opportunity of the free Mills and Boon book which comes with this issue.

The photo shows the terrific display created by the team at corporate store – newsXpress Knox City. This is on a pillar facing shoppers as they enter the business.

BHG is also being placed next to newspapers this weekend – it sells a treat from this location as it’s purchased on impulse by newspaper shoppers.

newsXpress members are promoting the launch of The Block magazine from ACP this week with excellent displays including this display at our own corporate store at Watergardens Town Centre.

The feature display in the photo is facing the shopping mall and is drawing shoppers to the business and the one-shot magazine. The display brings to life the nature of the title and takes the opportunity away from the traditional me-too type magazine display. It’s getting noticed and shoppers are buying The Block magazine … great suff!

Click on the image for a larger version.

Check out the display promoting Unique Cars magazine created at newsXpress Watergardens.

Facing shoppers as they enter the newsagency, this display not only promotes the title in a billboard type way but it also enables shoppers purchasing the title off the display itself.

As the top selling car magazine in Australia, Unique Cars is the perfect magazine to promote in this way.

 

newsXpress Knox City in Victoria is promoting the latest issue of Men’s Health magazine from our friends at Pacific magazines with this column- based display facing shoppers as they enter the business. The free Azor razor that comes with the magazine is a wonderful gift and presents an excellent reason to newsXpress members to promote the title in such a high-traffic location.

Men’s Health is the premier title in the men’s health, sports and fitness magazine segment. It is the title which should always be in the best location in this section. It is a terrific title to act as a beacon – showing off where the section is in-store.

newsXpress urges newsXpress members, and others reading this blog, to promote Men’s Health in the usual location as well as a high traffic location – with newspapers, at the counter or in a feature display at the front of the shop – like at newsXpress Knox City. Men’s Health always responds with excellent sales.

newsXpress Ballarat has created a terrific window display promoting the latest issue of Weight Watcher’s magazine to passers-by in their shopping mall.

This display as well as excellent in-store placement with weeklies and the usually location for the title will certainly see good sales achieved for the title in Ballarat.

newsXpress members are promoting the latest issue of Feast magazine in their food title sections with prime full-cover placement. The photo shows placement at our newsXpress Knox store.

Feast is a unique food related title. newsXpress member experience is that it responds well to promotion – at the counter and when placed next to the top selling newspapers.

Feast covers are always unique, delivering good visual cut-through from other food titles. This is another reason to ensure the full cover is on show.

From our friends at Pacific Magazines, Feast is a title newsXpress members also promote in customer emails and other marketing initiatives.

newsXpress members are getting behind the latest issue of marie claire magazine not only because of the magazine’s national campaign in pursuit of marriage equality but also because of the wonderful gift of 20% off  Napoleon Perdis lip gloss with each copy of the magazine sold.  newsXpress members are promoting this issue of marie claire in additional locations to make the most of the opportunity of the higher profile of media attention for this issue. We are hearing excellent reports of sales growth as a result of the inshore and media activity.

newsXpress Wetherill Park has been making the most of the cash prize promotion with the latest issue of Zoo magazine with this terrific aisle end display promoting the title. It’s a bold and hard to notice display sure to drive impulse purchases of the title.

Click on the image to see a larger version of the display.

We have heard from newsXpress members that this issue of Zoo has performed well.

 

newsXpress Knox, one of our corporate stores, is supporting the launch of TECHlife magazine from ACP magazines with this counter display promoting the title. The store also has stock located in the technology section of the business.

Click on the image to see a larger version of the display.

TECHlife is aimed at people who use technology such as the iPhone, iPad and the Galaxy Tab every day. This is a more consumer focused title than other technology titles – hence the value of promoting it at the sales counter as they are doing at newsXpress Knox.

Check out the display created by the team at newsXpress Caboolture in Queensland for promoting the BRW Rich 200 issue of BRW magazine.

This fantastic display faced shoppers as they entered the business, delivering a high impact for the special issue of BRW.

Created entirely in-store by the Caboolture team, the display is something of which all involved can be most proud.

Professional magazine displays bring a feeling of theatre to any retail business and this helps drive sales. newsXpress members know this and lead the market in this type of professional engagement.

newsXpress stores around Australia are promoting the cash prizes on offer with the latest issue of Zoo magazine.

Check out the display created by the team at newsXpress Watergardens yesterday. This is at the front of the newsagency facing into the mall – to attract shoppers in-store. In addition to this display, Zoo is being promoted in its usual location.

newsXpress members love getting behind magazine promotions to drive traffic and drive impulse purchases.

newsXpress provides members with exclusive tools and tips which drive success.

newsXpress Knox is promoting today’s issue of Who from newsXpress strategic partner Pacific Magazines with this behind the counter display.

The exclusive photos of Jessica Simpson’s baby and the broad promotion of this by Pacific make it a perfect title to promote boldly in-store – as is being done at newsXpress Knox.

newsXpress St Clair, like other newsXpress members who were provided stock, are promoting The Australian Women’s Weekly Queen’s Jubilee souvenir edition in a high traffic location in-store.

Sales have been strong with many customers purchasing the one-shot on impulse.  Counter placement has proved to be ideal for this title – especially counter placement where the counter is given over to promoting the title. Well done newsXpress St Clair!

The team at newsXpress Caboolture has been going all out to promote the latest issue of Take 5 magazine with this terrific counter display.

A single title display like this at the counter is an excellent way to promote a good-value magazine. This issue of Take 5 is good value because of the free gift with the magazine.

Well done newsXpress Caboolture.

newsXpress members invest time, space and money in promoting magazines because we believe in the category and understand the importance of it in driving core and consistent traffic or our businesses.

Displays like this keep the magazine offer fresh.

newsXpress members are promoting New Idea Masterclass, a wonderful new food title in newsXpress businesses now.

The photo shows the display at newsXpress Watergardens where New Idea Masterclass owns the counter.  This display can also be seen by shoppers in the mall.

Promoting this as an impulse title is the best way to achieve sales – hence the value of the counter placement at newsXpress Watergardens.

“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt

That is exactly what David’s team Lisa and Danielle from newsXpress Bairnsdale have done with preferred supplier ACP WOMANS WEEKLY SLOW COOKER RECIPE MAGAZINE.

This window display attracts your customers into the store which can only mean one thing…. SALES

There are so many fantastic ideas and recipes in the magazine that you might be motivated to start cooking or maybe after seeing what newsXpress Bairnsdale have done you to will be inspired to set up your own display or even an in store cooking show.

Click on the image for a larger version of the photo.