Category: greeting cards

Here’s the promotion of Hallmark AFL cards and other products at newsXpress Eli waters in Queensland as part of the newsXpress Hallmark exclusive AFL Grand Final promotion.

This promotion connects the terrific Hallmark AFL card range with Beanie Kids to drive sales of both items. Located at the front of the shop facing into the mall the promotion connects two good brands with a third national sporting brand. Eli waters is in the running to win two tickets to the AFL Grand Final.

The only criticism we would have of the display is the placement of the Collingwood guernsey. This is against newsXpress policy.

newsXpress Inverloch got in on the exclusive to newsXpress Hallmark AFL promotion with this in-store display featuring the terrific Hallmark AFL cards and AFL Beanie Kids.

In the photo you can see Harley showing off his Collingwood jumper and getting in the spirit of the promotion., Harley helped create the display.

This is a terrific in-store promotion at the perfect time of the year for newsXpress newsagency marketing group members.

The winner of the promotion gets to go to the 2013 AFL Grand Final!

newsXpress is helping members promote the greeting cards connection with this excellent email banner provided by the company.  Based around Hallmark’s successful international brand marketing, this email banner connects newsXpress stores with the campaign, making our store well thought of when we want to share thoughts with loved-ones.

With email replacing much mail in business, having professional messages on each email is important to help a business promote the brands that are most important to it.

newsXpress members are encouraged to use our professional email footers on all business emails.

We are grateful to Hallmark for their support and for their own investment in ensuring they remain the best known card brand in the world.

Here is an email just received at Hallmark from a shopper from newsXpress the Gap – expressing their delight at winning a coffee machine valued at $399 at the store as part of the newsXpress / Hallmark Valentine’s Day promotion:

The prize, the Lavazza A Modo Mio, is amazing.  I did not have a coffee machine and have never owned a coffee machine.  I won the competition on Friday and have been making coffees all weekend.  I am still not very good at the milk but am determined to get it right!!  My husband says its great coffee.  His work has a Nespresso machine and he says this coffee is better.

My husband’s comment is that it is a gift that keeps on giving.  I bought him a wonderful Valentine’s Day card and now I get to make him wonderful coffee every day.

What a great response. newsXpress provides free access to newsXpress Hallmark outlets.

newsXpress continues to lead  the newsagency channel with best practice advice published to newsXpress members covering the management of greeting cards.

This latest advice empowers newsXpress members and their employees to manage cards for greater profit … helping them make even more money from this most important category in our businesses.

Developed entirely in-house and for the success of newsXpress members, this latest advice reflects today’s best practice and delivers to newsXpress members easy to follow and embrace tools to drive greeting card sales and account management.

This is another example of newsXpress actions matching our words … money in the bank for members.

newsXpress has been given early access to the new Signature range from Hallmark.

Signature is a range of premium cards covering a range of occasions. Beautifully produced and packaged, these cards are a perfect addition to the range of any specialist card retailer.

Since first seeing the range at the Hallmark Gold Crown Summit in Las Vegas – as the only Australian representatives – newsXpress has been working with Hallmark to facilitate access to this wonderful range.

The Signature range is now on show at our newsXpress Southland corporate store.

newsXpress members are loving the new range of Hallmark interactive cards coming through from newsXpress strategic partner Hallmark Cards. Hallmark is the interactive innovator, having lead in this field for years now in Australia and internationally.

Shoppers have responded to the interactive cards with excellent business. This will increase as the new range of interactive cards rolls through the network refreshing stores and reigniting engagement in cards as an interactive product.

newsXpress members are reporting sales growth from Hallmark product and Hallmark is facilitating this with excellent service.

newsXpress Caboolture in Queensland is promoting the wonderful and cheeky range of humour cards from Spirit.

This range is a treat to have in-store as it attracts shoppers looking for unique and funny cards. Sales are very strong.

Placed in a stand alone unit as part of the overall card offer in-store, the Spirit cards display is easily shopped and it helps pull people into the card department to consider other products.

The Spirit card range is part of the broader card offer endorsed by newsXpress for members.

A contingent of newsXpress members and staff will be the only Australian retail representatives to attend and participate in the Hallmark Gold Crown Summit at the Bellagio hotel in Las Vegas next month.

Attending the Summit will provide newsXpress representatives with exclusive and wonderful learning opportunities as well and valuable networking opportunities with other retailers and key people within the Hallmark organisation.

The conference will be preceded by a look at retail around Las Vegas with colleagues from Hallmark UK stores. The last day in Vegas will be a newsXpress only day looking at some more unique retail situations in the city and surrounds.

newsXpress Ascot Vale is promoting the range of Simson Mother’s Day cards in-store as part of their Mother’s Day displays.

Outside of the commercial engagement, the display is equally important in raising awareness of the contribution made to cancer research by Simson Cards, an Australian card company and a newsXpress preferred supplier.

newsXpress Ascot vale also has a wonderful range of gifts for Mother’s Day, adding value to the card purchase.

newsXpress is funding a Breville food processor valued at $299 for each newsXpress Hallmark newsagency as the in-store gift for this Mother’s Day.

The total value Breville food processors being given away will hit $50,000. This is anticipated to be the most valuable pool of Mother’s Day prizes by a newsagency marketing group this Mother’s Day.

newsXpress is thrilled to be working with Hallmark on this promotion, delivering not only the prize to the stores but also providing excellent marketing collateral with which to promote the in-store giveaway.

This is another example of the value of working with a respected national brand to drive sales through quality and loved products which carry a brand shoppers trust.

newsXpress Bairnsdale has been promoting the latest iterative product from newsXpress strategic partner Hallmark, Cooper, with this wonderful window display.  The window displays plays to the interactivity of Cooper. It also connects with the Cooper colours.

The team at newsXpress bairnsdale should be thrilled with their display.

newsXpress stores are having excellent success with Cooper.

newsXpress Sunbury Square has been promoting its range of greeting cards and some gifts for Valentine’s Day with this display facing shoppers who enter the business.

This year, newsXpress stores are giving away JAG his and her watches to one licks shopper in an excellent in-store promotion. newsXpress members have access to the promotion including the valuable prize for free as part of their newsXpress membership and relationship with Hallmark Cards.

Displays like this at newsXpress Sunbury Square are appearing in newsXpress stores across Australia.

Valentines Day cards are on show at newsXpress Melton in Victoria along with the opportunity to win his and her watches.

This range of Valentine’s Day cards from Hallmark is wonderful, designed to serve all Valentine’s Day requirements from the traditional to the not so traditional.

Being able to promote seasonal greeting card offers on a stand along unit like this enables newsXpress Melton to maintain full range of regular greeting cards in-store and leverage the seasonal opportunity.

newsXpress is pleased to welcome the range of lalaland art house cards to the greeting card mix.

Available in gift card as well as regular size, the lalaland range is genuinely unique and appealing to a different shopper to the more traditional card range.

The space-efficient spinner enables the cards to be placed appropriately to attract easy impulse purchase.  This is what newsXpress members are doing … and reaping excellent sales as a result.

newsXpress represents its members when it comes to bringing on new suppliers.  We serve our community, looking at suppliers and type of suppliers our members encourage us to look at. lalaland is one such supplier, offering a unique, fresh, range of greeting cards.

All suppliers considered by newsXpress go through a rigorous evaluation process.  The result is a suite of supplier which our members trust and are confident in doing business.  The choice of doing business is left to the members.