newsXpress Scott’s Lismore have gone all out to stamp themselves as the premier retailer in town.
Their Valentine’s Day set up is a great example of how they have gone about this. Giving the promotion prime real estate at the front and centre of the store. They are hoping this produces a good sales result and to show their initiative even further have introduced an opportunity for customers to win their money back with the purchase of any Hallmark Bear.
Since joining the newsXpress group and swapping card suppliers from John Sands to Hallmark, Jim O’Toole at newsXpress Rutherglen has seen his card sales go through the roof.
Marketing is what drives sales and that’s what newsXpress and the Hallmark Alliance partnership does for newsXpress stores, turning newsagents into savvy retailers.
newsXpress stores are embracing giftware in a big way. Not only for the margin opportunities but for the point of difference it gives our network.
Not being content with the fit out of the store newsXpress Watergardens has invested for the future by adding some new giftware tables. These learning’s have come from outside the traditional newsagency business and preliminary results are very positive.
newsXpress Watergardens is approaching Valentines Day as most other retailers would with passion and vigor utilising gift ware that suits this season and embracing the support of the Hallmark-newsXpress strategic partnership.
Valentine’s Day is traditionally one of the biggest promotions in the year for newsagents whose wide range of cards and gifts attract customers from near and far who wish to express their love to those in their lives.
newsXpress Forest Hill have created a display utilising the newsXpress and Hallmark marketing materials to wonderful effect in their front window and through the store. The giant Hallmark Forever Friends Bear is the prize in the Hallmark Alliance promotion. All newsXpress members receive free access to this program as part of their newsXpress membership.
Below is a feature picture from newsXpress Eumundi displaying the Valentine’s Day range of gifts from Chocolate Gems.
