newsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts. This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion. The coupon promotes the newsXpress phonecard as The Perfect Gift. It works for any occasion and for all ages, giving the gift of connection between family and friends.
Category: Gifts
Mugs on the Run a HIT with Gen X at Watergardens
The Mugs on the Run range of names mugs are selling well at newsXpress Watergardens. From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers. Click on the image to see a much larger version of the photo. The display is placed at the front of the store, facing into the shopping mall.
In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake. Customers love these, especially as gifts.
The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.
Click on the image.
Nooks at newsXpress Harbourtown
newsXpress Harbourtown is having terrific success with Nooks from one of our newsXpress preferred suppliers. This wonderful and fun range of collectibles is popular with shoppers, generating good sales as well as good traffic from its highly visible location.
The wonderful Nooks range is just part of the broad range of products available to newsXpress members on competitive terms from our mix of preferred suppliers.
Kites selling well at Knox City
newsXpress Knox located at the Knox City Shopping Centre has been ejoying good sales of Kites as part of its recent hoilday toy sale. The range of branded and unbranded kites sold very well for the business, providing for many happy Knox City shoppers.
Sourced through one of our preferred suppliers at an exceptional buy price, the kites have been delivering an excellent margin to the business, considerably above what is usual in the toy category. This is another newsXpress buying difference playing out and delivering a good benefit.
The kites also worked well at attracting shoppers. Many of the shoppers entering newsXpress Knox to look at the kites hanging above the product purchased other items.
History and Heraldry Sales Success at Sunbury
newsXpress Sunbury Square is another newsXpress store enjoying terrific success with the range of products from newsXpress preferred supplier History and Heraldry.
Being on slim spinners, these products can be easily moved to combat shopper blindness. This is key to driving sales. The team at newsXpress Sunbury Square measure the performance and adjust locations accordingly … driving excellent results from another valuable newsXpress preferred supplier.
One of the benefits of the History and Heraldry range is the diverse mix of shoppers who purchase the products. This makes it an efficient range to carry in-store.
Retro Selling Well at newsXpress Bairnsdale
newsXpress Bairnsdale is another newsXpress location enjoying success with a range of retro product available from newsXpress preferred suppliers and supported with newsXpress exclusive marketing collateral.
newsXpress tapped into the retro opportunity early and helped members make good money from gift opportunities. Retro is working well for shoppers across a range of age groups and in a variety of economic circumstances. These gifts are a perfect ass-on to a greeting card purchase.
The newsXpress merchandise team is a resource for helping newsXpress members who want to diversify their gift range, such as into retro.
newsXpress members keen to expand gifts are welcome to engage directly with the newsXpress merchandise team.
Great retro range at newsXpress Gatton
newsXpress Gatton is engaging with an excellent retro range from one of our newsXpress preferred suppliers. This strategically placed table is driving good impulse business, especially from greeting card shoppers.
The retro range stands out and is something not expected by shoppers as they enter a newsagency. This is one reason newsXpress stores find that it works so well.
Promoted at our last round of one day mini conferences, the retro range is taking off not just at newsXpress Gatton but right across our retail group.
Promoting Cars 2 recordable storybook at Watergardens
newsXpress Watergardens at the Watergardens Town Centre in Taylors Lakes is having fun promoting the Cars 2 recordable storybook from Hallmark.
With this wonderful product you can record the story as a memorable keepsake for a child or grand child. What a truly wonderful gift.
What a great way to enhance their experience with the Cars movie franchise!
As the photo shows, newsXpress Watergardens also has the Winnie The Pooh recordable storybook from Hallmark on display.
newsXpress Watergardens, like so many newsXpress stores has an excellent range of the Hallmark recordable storybooks. For family memory keepsakes through to recordings of popular stories, like Cars 2, the recordable storybooks are a wonderful and valuable addition to the newsXpress gift department.
For innovative gifts you can’t go past newsXpress.
Bonus Toy Products Promote Value
Plenty of newsXpress locations are enjoying success with toy products thanks to bonus deals from our toy supplier. Being able to sell a brand name game like Monopoly with a bonus name brand game for free helps us play is a completely unique space when it comes to the pricing of toys and games. It is deals like this which allow newsXpress outlets to demonstrate excellent value and show off the newsXpress difference. The deals enable us to compete with big toy outlets like Big W, target and K Mart without having to compete on price – and we get to do this while maintaining a healthy and above average margin. All of this is available to newsXpress members thanks to the excellent work of our national merchandise team. Better buying is what makes us competitive.
Winter Warmers Warm Rosebud
The range of Winter Warmers on display at newsXpress Rosebud has been a hit. These microwaveable items are a perfect gift or personal treat for winter, especially in Melbourne over the last few weeks. Customers love them and this drives good word of mouth traffic. They also work very well as an impulse purchase.
It is innovative items like this which play a role in newsXpress stores experiencing double digit sales growth in the gift space over the last quarter.
With more preferred suppliers than any other newsagency marketing group and more coming on board, newsXpress is well positioned to continue to drive good outcomes in the gift space.
In the meantime, more newsXpress stores are joining newsXpress Rosebud and embracing the Winter Warmers.
Terrific Gift Sales at Klemms Mildura
newsXpress Mildura is enjoying terrific gift sales and a healthy margin thanks to newsXpress preferred supplier deals.
The range of gifts (many not shown in the photo) is extensive, giving newsXpress Mildura excellent gift business in Mildura.
With more than seventy newsXpress preferred suppliers offering gifts, newsXpress members have access to an excellent range at highly competitive prices. This is one reason why newsXpress locations are outperforming average newsagencies in the gift department. it all starts with good buying – on range and price.
Fizzy Moon Range From Skansen Selling Well
The Fizzy Moon range from Skansen is a hit right across the newsXpress group – including at newsXpress Sorell where the photo is from. They had an order on the way when we dropped in for a visit.
newsXpress customers tell us that they love the Fizzy Moon range. It covers many gift giving occasions and offers genuine value for money.
The Fizzy Moon range is available to newsXpress members at a competitive price and is backed by our expert range and merchandising advice. So, not only are newsXpress members landing this product on competitive terms, they also have access to tools which are delivering excellent, above average we say, sales results.
Congratulations to newsXpress Sorell for their success with Fizzy Moon.
Extraordinary Growth in Gift Sales in newsXpress Stores
newsXpress members are reporting extraordinary growth in gift sales in the second quarter of 2011.
The average growth in the gift department is 20% and this is usually off an already high base for each newsXpress location.
This good news of sales growth is all the better when you see that much of the growth is coming from newsXpress marketing initiatives and newsXpress preferred suppliers. So, not only are newsXpress members enjoying sales growth in gifts, they are enjoying a better margin from many of these sales.
While many newsagencies are reporting challenging sales experiences, newsXpress members are reporting growth in gifts and other key departments thanks to newsXpress marketing and business growth strategies.
There is a tremendous difference between newsXpress and other newsagency marketing groups. The latest sales figures are revealing just how much of a difference there is.
newsXpress helps members develop their gift range, merchandise in store, determine pricing policies and measure and manage results. This whole of business approach helps the group help newsXpress members deliver the sort of results we are seeing.
Newsagents keen to grow their businesses should talk with newsXpress General Manager Ben Kay on 0418 678 754.
Giftwrap Mixed With Cards at Beechworth
newsXpress Beechworth has introduced a display of giftwrap in with cards to show off new Hallmark giftwrap treatments and their broader range of giftwrap options.
Besides breaking up the terrific card display, these new displays are designed to drive incremental business from the greeting card shopper. The simple displays present a welcome difference in the card department.
History and Heraldry Range Drives Sales Success
newsXpress Maryborough in Victoria is one of many newsXpress stores enjoying terrific commercial success with products from newsXpress preferred supplier History & Heraldry.
This signature pen stand offers a beautiful and quality personalised gift, ideal in many gift giving situations.
By tactical placement of the Signature Pens spinner from History & Heraldry, newsXpress members are able to leverage extra value from greeting card purchases.
Customers love this product and we are thrilled to see it in newsXpress locations across Australia.
newsXpress does not require members to take products from preferred suppliers. We leave such decisions to members. Through our communications we share success stories to help guide the choices our members make. Buying from History & Heraldry is something our members encourage each other to do … based on good commercial success.
Gifts selling well at newsXpress Beechworth
newsXpress Beechworth is enjoying good sales with its expanded gift range including this broad range of frames which is on display in-store.
Frames are a good, staple, product in the gift department as they can be given for a variety of occasions and to a variety of ages. They work well next to cards.
Thanks to support from a broad range of newsXpress preferred suppliers, it is easy for newsXpress members to tailor their gift department to local needs from the quirky to the conventional … and at competitive buying.
Toys a hit at newsXpress Pakenham
Activity is the name off the game at newsXpress Pakenham with this toy display. The display featured and promotes activity and this is vital in any toy display. Kids are drawn to the display and their interaction encourages parents to purchase.
The display in the photo had more items but many have sold and replacements are on the way. The floor mat has been particularly successful in attracting engagement from kids and drawing attention of parents.
Tinco Products a Hit For newsXpress Stores
The Tinco range of gift tins and mugs, bear themed and cat themed, are selling well in participating newsXpress stores. They are being used to create centre piece displays to attract shopper traffic and drive sales basket efficiency … as the photo shows.
Connecting primarily with older shoppers, the Tinco range is attracting people who tend to purchase more than one item in a newsagency – thus improving overall sales efficiency.
One of the biggest lessons for newsagents and any retailer is that they are not their customer. Many newsXpress members have experienced this first hand when they have at first declined to take on a product and then see it sell well when encouraged to take it on by the newsXpress merchandise team. The Tinco range was one such product in a newsXpress store recently. The newsXpress member almost sold out the entire shipment in less than a month, delivering a valuable return on investment to the business and attracting new customers who have returned to the business.
Part of the newsXpress role is to help newsXpress members to push the boundaries of what their businesses can sell and, through this, to explore attracting new shoppers to the business.
One of the reasons for growth in some newsXpress stores, growth which is considerably beyond the average for the newsagency channel, is the broadening of the appeal of the business through challenging product selection … as encouraged by the newsXpress merchandise team.
This is a newsXpress difference, going considerably beyond offering products. newsXpress not only negotiated good deals, it also helps members leverage those deals to their maximum advantage.
newsXpress Redcliffe Enjoys Great Gift Sales
newsXpress Redcliffe has been growing gift sales since the store oepened a year and a half ago. Today, the gift department makes an important and sizeable contribution to sales and GP for the business. Buying from newsXpress preferred suppliers and tapping into exclusive newsXpress offers, the Redcliffe team has built a solid gift offer based on the mix of cards selected by shoppers. Using card sales data to drive gift buying is paying off with excellent growth – way above industry average.
While many newsagents talk of tough trading conditions, newsXpress Redcliffe is enjoying success by embracing newsXpress opportunities. Their success shows the commercial value of embracing newsXpress preferred supplier opportunities.
newsXpress pioneered the use of detailed card sales data analysis to guide gift purchases. It has had exclusive access to caption sales data with which to guide product purchase choices by members.
Click on the image to see a small part of the Redcliffe gift selection.
Bear range from Tinco selling well in Pakenham
newsXpress Pakenham is enjoying success with the bear range from Tinco thanks to this terrific display on the wall which can be seen from inside the shop as well as from the street in front of the newsagency.
The inclusion of plush bears as well as bear magazines rounds out the display and helps drive sales across multiple product categories. It positions the business beyond selling just one range of product.
newsXpress members across the country are reporting solid growth in gift sales thanks to the expanded range of gifts available from newsXpress preferred suppliers and the advice on enhancing the gift offer as provided by newsXpress through its team of Business Development Managers.