Gifts | newsXpress Blog

History and Heraldry Range Drives Sales Success

newsXpress Maryborough in Victoria is one of many newsXpress stores enjoying terrific commercial success with products from newsXpress preferred supplier History & Heraldry.

This signature pen stand offers a beautiful and quality personalised gift, ideal in many gift giving situations.

By tactical placement of the Signature Pens spinner from History & Heraldry, newsXpress members are able to leverage extra value from greeting card purchases.

Customers love this product and we are thrilled to see it in newsXpress locations across Australia.

newsXpress does not require members to take products from preferred suppliers. We leave such decisions to members. Through our communications we share success stories to help guide the choices our members make. Buying from History & Heraldry is something our members encourage each other to do … based on good commercial success.

Gifts selling well at newsXpress Beechworth

newsXpress Beechworth is enjoying good sales with its expanded gift range including this broad range of frames which is on display in-store.

Frames are a good, staple, product in the gift department as they can be given for a variety of occasions and to a variety of ages. They work well next to cards.

Thanks to support from a broad range of newsXpress preferred suppliers, it is easy for newsXpress members to tailor their gift department to local needs from the quirky to the conventional … and at competitive buying.

Toys a hit at newsXpress Pakenham

Activity is the name off the game at newsXpress Pakenham with this toy display. The display featured and promotes activity and this is vital in any toy display. Kids are drawn to the display and their interaction encourages parents to purchase.

The display in the photo had more items but many have sold and replacements are on the way. The floor mat has been particularly successful in attracting engagement from kids and drawing attention of parents.

Tinco Products a Hit For newsXpress Stores

The Tinco range of gift tins and mugs, bear themed and cat themed, are selling well in participating newsXpress stores. They are being used to create centre piece displays to attract shopper traffic and drive sales basket efficiency … as the photo shows.

Connecting primarily with older shoppers, the Tinco range is attracting people who tend to purchase more than one item in a newsagency – thus improving overall sales efficiency.

One of the biggest lessons for newsagents and any retailer is that they are not their customer. Many newsXpress members have experienced this first hand when they have at first declined to take on a product and then see it sell well when encouraged to take it on by the newsXpress merchandise team. The Tinco range was one such product in a newsXpress store recently. The newsXpress member almost sold out the entire shipment in less than a month, delivering a valuable return on investment to the business and attracting new customers who have returned to the business.

Part of the newsXpress role is to help newsXpress members to push the boundaries of what their businesses can sell and, through this, to explore attracting new shoppers to the business.

One of the reasons for growth in some newsXpress stores, growth which is considerably beyond the average for the newsagency channel, is the broadening of the appeal of the business through challenging product selection … as encouraged by the newsXpress merchandise team.

This is a newsXpress difference, going considerably beyond offering products. newsXpress not only negotiated good deals, it also helps members leverage those deals to their maximum advantage.

newsXpress Redcliffe Enjoys Great Gift Sales

newsXpress Redcliffe has been growing gift sales since the store oepened a year and a half ago. Today, the gift department makes an important and sizeable contribution to sales and GP for the business. Buying from newsXpress preferred suppliers and tapping into exclusive newsXpress offers, the Redcliffe team has built a solid gift offer based on the mix of cards selected by shoppers. Using card sales data to drive gift buying is paying off with excellent growth – way above industry average.

While many newsagents talk of tough trading conditions, newsXpress Redcliffe is enjoying success by embracing newsXpress opportunities. Their success shows the commercial value of embracing newsXpress preferred supplier opportunities.

newsXpress pioneered the use of detailed card sales data analysis to guide gift purchases. It has had exclusive access to caption sales data with which to guide product purchase choices by members.

Click on the image to see a small part of the Redcliffe gift selection.

Bear range from Tinco selling well in Pakenham

newsXpress Pakenham is enjoying success with the bear range from Tinco thanks to this terrific display on the wall which can be seen from inside the shop as well as from the street in front of the newsagency.

The inclusion of plush bears as well as bear magazines rounds out the display and helps drive sales across multiple product categories. It positions the business beyond selling just one range of product.

newsXpress members across the country are reporting solid growth in gift sales thanks to the expanded range of gifts available from newsXpress preferred suppliers and the advice on enhancing the gift offer as provided by newsXpress through its team of Business Development Managers.

Bear tins a hit at Leongatha

newsXpress Leongatha has been having terrific success with the range from newsXpress preferred supplier Tinco as well as a selection of plush bears. The once full display at in a prime location in-store has worked a treat for this terrific bear themed range. Sales have been excellent. The range was promoted to newsXpress members at the trade fair which accompanied the last round of member meetings.

This Tinco range works a treat with greeting card customers – as the team at Leongatha has found.

Winter Warmers Success at newsXpress Kin Kora

newsXpress Kin Kora has been having excellent sales success with their Winter warmers campaign. Put together by the newsXpress merchandise team and promoted to newsXpress members, the Winter Warmers campaign included these microwavable huggable warmers. When you just about sell out in 24 hours you know that you have a hit product. That is exactly what happened at newsXpress Kin Kora … what a hit! Of course, more product is on the way to help keen newsXpress Kin Kora shoppers warm.

This is another success story for the newsXpress merchandise team.

newsXpress Orange Embraces Retro Products

newsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising. It tells a wonderful and cohesive story. It connects emotionally with the theme. The result is sales, as should be the case with any such display.

Homewares Range Promotion at newsXpress Sunbury Square

newsXpress Sunbury Square is promoting an a range of homewares from a newsXpress preferred supplier with this display facing on to the dance floor of the store.

Situated to leverage additional sales from greeting card shoppers, this display has been working well for the business, helping to drive shopper efficiency and lift the overall margin achieved by the business.

Of the 118 preferred suppliers in the newsXpress supplier portfolio, more than half are in the gift space, delivering to newsXpress members excellent diversity with which to drive sales efficiency and overall business margin.

Promoting Cats at newsXpress Watergardens

newsXpress Watergardens has been promoting this excellent range of cat themed tins from Tinco with terrific success. Displayed at the front of the store, the cats have been successful in attracting new shoppers as well as adding to the baskets of shoppers already in-store. The cat tins have broad appeal. From a retailer perspective they are good value as they are purchased as gifts and by shoppers for their own use. They offer a genuine point of difference to what shoppers see in nearby gift shops.

The newsXpress Watergardens display has some excellent visual merchandising features to connect with the cat theme. This makes for a more appealing and financially rewarding display.

Gifted Bears Make for the Perfect Gift

The Gifted Bears range, situated next to the greeting card display, is proving to be an excellent seller in our newsXpress corporate stores. Offering a simple and value priced gift for almost any gift occasion.

Covering gift giving occasions such as graduation, get well, thank you, love you, hug you, aged birthdays and many more, the Gifted Bears range sells well alone or in association with a greeting card. This is why we recommend location near the greeting card range.

newsXpress members had access to the Gifted Bears range at a very special price at the recent one-day member meetings held around the country, offering a bonus margin opportunity for the popular range – delivering yet another newsXpress difference.

Sesame Street Stand Drives Sales

The Sesame Street lamp post stand from newsXpress preferred supplier Jasnor is delivering excellent sales results for newsXpress members. It delivers a more creative and flexible way of promoting the wonderful range of Sesame Street plush from Jasnor.

newsXpress stores are using the stand to drive good impulse business, leveraging existing good newsXpress traffic thanks to tactical placement in high traffic locations in store.

Sourcing good products, like this Sesame Street lamp post unit, is part of the newsXpress merchandise story. Helping members make the most of the opportunity is the other part and this is where newsXpress goes beyond the traditional newsagency marketing group.

The photo is from the Sesame Street stand we have at our corporate newsXpress Knox store. In just two weeks sales have been excellent … great incremental business. At our Watergardens corporate store we sold, including the stand itself – such is the love of Sesame Street.

newsXpress Laidley Recovers From Flood Damage

Following severe damage to the business in the Queensland floods earlier this year, newsXpress Laidley has rebuilt and created a fresh business for local Laidley shoppers. The photo shows the new card department at newsXpress Laidley, decked out with an excellent range of cards from Hallmark as well as showing off some of the gifts now available from the business. As experienced by many in flood affected Queensland, it has been a tough five months for the team at Laidley. They have come through with good cheer and a determination to make the most of what nature dealt them.

Gifts on show at newsXpress Manly West

newsXpress Manly West has this terrific range of beach themed gifts from newsXpress preferred supplier Gibson on show.

This excellent range of gifts is selling well in newsXpress stores, especially when pitched together in a good traffic location as is the case at Manly West.

The beach range is selling to a diverse range of shoppers for a variety of occasions. This is part of the appeal to our retailers – the range fits well in among the gift mix.

Great gift display at Leongatha

newsXpress Leongatha setup this terrific display focussed on promoting this gift range from newsXpress preferred supplier Tinco. these teddy bear themed tins, mugs and tea cups are selling well in a variety of newsXpress locations. A terrific visual merchandising display, like at newsXpress Leongatha, is key to making this opportunity work … their display in an excellent location tells the story.

Promoting newsXpress preferred suppliers

newsXpress Darra is promoting preferred suppliers at the entrance to the business, driving traffic and building a more valuable basket. Promoting The Sticker Family range as well as the safe and popular Cheeki water bottle range, newsXpress Darra is positioning itself differently to the usual newsagency. What a terrific open and compelling range of offers at Darra!

Bears sell gifts at Knox

newsXpress Knox is enjoying excellent sales as a result of this professionally merchandised display featuring product from a newsXpress preferred supplier. Drawing shoppers to the store, the display presents a different look to what one would see in a more traditional newsagency display. On offer is a range of tins, a tea pot and a mug – beautifully packaged.

Bright and appealing, this display is working with shoppers of all ages from children through to retirees. Who doesn’t like teddy bears after all?

The display is running as part of the post Mother’s Day strategy at Knox, using professional visual merchandising to drive traffic and sales. The strategy is working a treat for the business.

Cheeki coffee mugs in Better Homes and Gardens

The range of Cheeki coffee mugs is featured on the planet page of the latest issue of better Homes and Gardens. With many newsXpress stores offering these environmentally friendly and safe mugs, this is a nice tie in for newsXpress. In addition to the Cheeki coffee mug range, many newsXpress stores sell the Cheeki drink bottles. Both items make for great gifts as well as for personal use.

Promoting The Sticker Family in newsXpress stores

The Sticker Family range is well established as part of the newsXpress family of products. newsXpress members following our placement guidelines see excellent new traffic generated by The Sticker Family. They also see good basket building sales to shoppers who visit the newsagency to purchase other products.

We love The Sticker Family range as it respects and lifts up the core newsagency customer. It connects us with our customers and the wider community. There is a sense of belonging among those with these stickers on the rear window of their cars.

We also appreciate the support from the suppliers of The Sticker Family range. Corporately and at the newsXpress store level they are a terrific help in leveraging this opportunity for newsXpress.