Christmas | newsXpress Blog

Shopping at newsXpress better value than David Jones this Christmas

This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.

The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.

The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.

Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.

newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.

The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.

Christmas in Glendale

Customers entering newsXpress Glendale see this high impact aisle end display packed with dolls from one of our newsXpress preferred suppliers.

This doll range has been a hit of Christmas, not just for newsXpress Glendale but for stores right across the newsXpress network.

In addition to good sales of traditional Christmas items of bon bons, decorations, cards and wrap, newsXpress stores like newsXpress Glendale have been enjoying good sales from the broad newsXpress Christmas offer.

Promoting Christmas in Leongatha

newsXpress Leongatha is promoting Christmas throughout the the store including this display on the dance floor.

All of these Hallmark branded items have been sourced through the Hallmark / newsXpress strategic partnership relationship. The products appeal to a broad range of customers and are selling well on impulse … from Hoops and YoYo through to the Disney mugs and plaques.

newsXpress Leongatha is leveraging the Hallmark brand connection with additional collateral created specifically for the stand.

Christmas outpost at Wetherill Park

newsXpress Wetherill Park is another newsXpress store running a busy outpost for Christmas. Offering cards, gifts, wrap and decorations for Christmas, this is a wonderful extension of the newsXpress Christmas offer.

The Hallmark recordable storybooks are a special feature of the outpost, leveraging the TV campaign supporting this innovative product.

newsXpress supports outposts as an excellent revenue boosting opportunity for members. We help by working with landlords, sourcing product, providing range advice and collateral with which to dress the outpost.

Christmas success for newsXpress newsagents

newsXpress newsagents across the country are reporting excellent sales with products featured in our exclusive Merry Giftmas catalogue. While many products have done well, the stand out hero products are:

Doggy Bank. A fun and interactive gift! Stores are selling out and reordering.

M-Cups. Price competitive with major retailers. Taps into interest in food.

App Magnets. Funky. Great for guys and gadget lovers.

Hallmark recordable storybook. Great TV campaign. Traffic generator. Great margin dollars story.

Christmas trees with baubles. The instant Christmas decorations. These are selling well to offices and people with small places to decorate.

Christmas bon bons. Our quality range is a hit with customers.

Junior MasterChef cooking set range. While not in the Christmas catalogue, this range was sourced for Christmas gifts. It is selling like hotcakes (excuse the pun).

Tamarr plush animal babies. Cute looking plush selling out right across the country.

Lipsmacker tins. Great gift for girls. Selling well at the counter.

What a wonderful Christmas for newsXpress stores!

The success with this Christmas range is further proof of the value newsXpress brings to members. Our merchandise team has sourced excellent deals, backed this with professional cut-through marketing and delivered valuable margin dollars to our members.

Christmas book sale selling well!

The Christmas book sale which is running in many newsXpress newsagencies across the country is selling very well. Christmas books, activity books, cook books and all sorts of other titles are performing very well for our newsXpress members.

Promoted in our catalogue, the sale drawn new traffic. It also builds basket efficiency through generating excellent impulse purchase business.

newsXpress members make the most of the high margin book sale opportunity by constantly refreshing the display, promoting in a high traffic location on the dance floor and co-location titles where appropriate.

The newsXpress preferred supplier arrangement delivers book sale opportunities to newsXpress members on highly competitive terms and backs this with excellent external marketing opportunities.

Hallmark recordable storybooks at Wetherill Park

newsXpress Wetherill Park is promoting the Hallmark recordable storybook range with this aisle end display.

Notice the screen above the display? This is playing the TV commercial which Hallmark is running nationally to promote this innovative range.

The TV campaign is driving traffic to newsXpress stores right across Australia – people are visiting asking specifically for one or more of these products. What a hit!

Treasured memories are a perfect Christmas gift.

The playing of the TV commercial above the display is a smart move by the folks at Wetherill Park.

Crayola Glow Explosion a hit

newsXpress Knox is enjoying good sales of the Crayola Glow Explosion pack from this impulse purchase display on the dance floor.

Placed in front of the main magazine aisle and promoted in the Merry Giftmas catalogue, the simple display has been very effective for the Christmas season.

The photo was taken a couple of weeks ago. The store is close to selling out of this item … another great newsXpress Christmas merchandise success story.

Christmas at newsXpress Merrylands

newsXpress Merrylands, one of our new stores in New South Wales for 2010, is having a wonderful Christmas with an excellent range of gifts, Christmas decorations, Christmas cards, wrap and other products on show in-store.

They are making terrific use of the specially designed promotion tables on their dance floor, a flexible space located in front of their main counter and facing shoppers as they enter the store.

The in-store Christmas activity is supported with the newsXpress catalogue which has been sent to hundreds of thousands of homes surrounding newsXpress stores – like newsXpress Merrylands.

Doggy Bank fun at newsXpress Beechworth

newsXpress Beechworth is enjoying sales of the Doggy Bank which is part of the newsXpress Merry Giftmas Christmas catalogue promotion. Displayed in a high traffic location and with one out and of show for customers to play with, the Doggy Bank is a perfect customer interaction opportunity.

Our merchandise team picked the Doggy Bank many months ago when planning the Christmas offers. It ticked a number of boxes: award winning, great for in-store theatre, unique, good margin dollars and extending the reach of what a newsagency looks like to shoppers.

Promoting the Hallmark storybook

newsXpress Knox is making excellent use of creative marketing collateral provided to promote the Hallmark Night Before Christmas recordable storybook in-store.

Facing shoppers as they enter the store, the large display cannot be missed.

The goal is to connect with the TV commercial which is currently running promiting this and other recordable storybooks from Hallmark. Note the other storybooks on the right side of the Christmas display.

The display, created by a newsXpress visual merchandising expert, also promotes other products from the newsXpress Christmas offer – leveraging off the storybook interest.

The oversized storybook is helping newsXpress stores to promote this product in innovative and commercially successful ways.

newsXpress stores are reporting a very happy Christmas.

Christmas in Beechworth

newsXpress Beechworth is promoting Christmas throughout the store including this terrific display promoting the Hallmark Christmas recordable storybook range in a high traffic location.

The continuing TV campaign being run by Hallmark promoting their storybook products is helping drive good traffic and sales for our stores. It is proving to be a good product around which to build Christmas.

newsXpress Beechworth dominates Christmas offers in town thanks to the excellent variety of cards and gifts available to the business.

Spectacular Christmas Tree at Mt Pleasant

newsXpress Mt Pleasant has a wonderful Christmas tree on display, adding a beautiful and different touch to Christmas in-store.

By playing against the usual multi coloured and visually noisy decorations, this quality tree draws attention to the Christmas offers below.

What an excellent point of difference!

newsXpress stores across our network are reporting wonderful results this Christmas, strong sales for cards and gifts including the newsXpress Merry Giftmas catalogue lines.

Christmas at Wetherill Park

newsXpress Wetherill Park has been decked out for Christmas including this wonderful power end display. The display faces shoppers as they enter the magazine and greeting card aisles of the store.

Capped with our Merry Giftmas newsXpress marketing collateral and featuring an excellent range of gifts and decorations, the team at newsXpress Wetherill Park is making a terrific splash this Christmas.

As a visit to Wetherill Park in NSW will show, Christmas is about fully embracing the season, having lots of fun and truly offering something for everyone – throughout the store.

Christmas gifts on show at newsXpress Riverlink

This photo shows another display created for newsXpress Riverlink using our in-house premium Visual Merchandising expert. Owner Belinda Williams was thrilled with the result: Everything is easy to see and with use of props and stands everything is accessible and looks inviting. I was in the gift area yesterday and a regular customer asked if I had a new staff member working for me because the gift area now looks like a high end department store set up.

The display features gifts from newsXpress preferred suppliers, presented in a shopper-friendly appealing way.

Many newsXpress members are reporting good Christmas sales, especially of the items recommended by the newsXpress merchandise team. As the photo shows, a key to success is an appealing display.

For more information on the newsXpress premium Visual Merchandising service, please contact the newsXpress merchnadise team.

Christmas in Terrigal

newsXpress Terrigal has a terrific Christmas display, showing off a wonderful range of gifts, cards and Christmas treats running along the left side of the store.

Capped with the newsXpress marketing collateral for the season, the display is in a perfect location for driving shopper interest.

Just a few months ago this business was burnt out by a fire. You wouldn’t know itwhen you visit their current temporary location.

Personalised Snow Globes a hit this Christmas

newsXpress Browns Plains is enjoying good success with these unique personalised snow globes this Christmas.

through a newsXpress preferred supplier, these snow globe Christmas tree decorations are proving to be a real hit with customers. The stand has been restocked six times this Christmas.

Placed in a high traffic area, facing customers as they enter the store, the personalised Christmas snow globes are a wonderful and unique Christmas gift. They are an excellent basket builder, helping newsXpress stores bank more margin dollars from a sale.

Congratulation to newsXpress Browns Plains for another wonderful newsXpress Christmas success story.

Promoting M-Cups in newsXpress stores

M-Cups is one of the hit products in our Christmas catalogue. To help newsXpress members draw attention to the product in store, we have provided this free artwork for local printing and use. This in-store promotion is in addition to prominent display of the product in our exclusive Merry Giftmas catalogue.

The M-Cups are part of broader campaign which leverages the extraordinary interest in food and food related products. newsXpress is the only newsagency marketing group in Australia with a co-ordinated merchandise and marketing campaigns which leverage this opportunity for members. Yes, this is another valuable newsXpress difference in action.

Great Christmas presence at newsXpress Leongatha

newsXpress Leongatha is promoting Christmas on the dance floor and across to their card wrap and bag wall with this terrific display of gifts and cards from newsXpress preferred suppliers.

The gift table can be shopped from all sides and this is vitally important. It demonstrates the value of a dance floor, something newsXpress has actively encouraged for years. Too often, retail displays cannot be shopped easily. This display at Leongatha is shopper friendly and should result in excellent sales.

Christmas at newsXpress Bairnsdale

newsXpress Bairnsdale is promoting Christmas on the dance floor through across to the card display as shown in the photo.

The gift display looks especially compelling, promoting easy to buy gifts in an appealing way.

The gift table features Christmas gifts from the newsXpress Merry Giftmas catalogue. The card wall features the excellent range of Christmas cards from Hallmark. All of this is supported with complimentary Hallmark and newsXpress Christmas marketing collateral.