Christmas | newsXpress Blog

Christmas gifts on show at newsXpress Riverlink

This photo shows another display created for newsXpress Riverlink using our in-house premium Visual Merchandising expert. Owner Belinda Williams was thrilled with the result: Everything is easy to see and with use of props and stands everything is accessible and looks inviting. I was in the gift area yesterday and a regular customer asked if I had a new staff member working for me because the gift area now looks like a high end department store set up.

The display features gifts from newsXpress preferred suppliers, presented in a shopper-friendly appealing way.

Many newsXpress members are reporting good Christmas sales, especially of the items recommended by the newsXpress merchandise team. As the photo shows, a key to success is an appealing display.

For more information on the newsXpress premium Visual Merchandising service, please contact the newsXpress merchnadise team.

Christmas in Terrigal

newsXpress Terrigal has a terrific Christmas display, showing off a wonderful range of gifts, cards and Christmas treats running along the left side of the store.

Capped with the newsXpress marketing collateral for the season, the display is in a perfect location for driving shopper interest.

Just a few months ago this business was burnt out by a fire. You wouldn’t know itwhen you visit their current temporary location.

Personalised Snow Globes a hit this Christmas

newsXpress Browns Plains is enjoying good success with these unique personalised snow globes this Christmas.

through a newsXpress preferred supplier, these snow globe Christmas tree decorations are proving to be a real hit with customers. The stand has been restocked six times this Christmas.

Placed in a high traffic area, facing customers as they enter the store, the personalised Christmas snow globes are a wonderful and unique Christmas gift. They are an excellent basket builder, helping newsXpress stores bank more margin dollars from a sale.

Congratulation to newsXpress Browns Plains for another wonderful newsXpress Christmas success story.

Promoting M-Cups in newsXpress stores

M-Cups is one of the hit products in our Christmas catalogue. To help newsXpress members draw attention to the product in store, we have provided this free artwork for local printing and use. This in-store promotion is in addition to prominent display of the product in our exclusive Merry Giftmas catalogue.

The M-Cups are part of broader campaign which leverages the extraordinary interest in food and food related products. newsXpress is the only newsagency marketing group in Australia with a co-ordinated merchandise and marketing campaigns which leverage this opportunity for members. Yes, this is another valuable newsXpress difference in action.

Great Christmas presence at newsXpress Leongatha

newsXpress Leongatha is promoting Christmas on the dance floor and across to their card wrap and bag wall with this terrific display of gifts and cards from newsXpress preferred suppliers.

The gift table can be shopped from all sides and this is vitally important. It demonstrates the value of a dance floor, something newsXpress has actively encouraged for years. Too often, retail displays cannot be shopped easily. This display at Leongatha is shopper friendly and should result in excellent sales.

Christmas at newsXpress Bairnsdale

newsXpress Bairnsdale is promoting Christmas on the dance floor through across to the card display as shown in the photo.

The gift display looks especially compelling, promoting easy to buy gifts in an appealing way.

The gift table features Christmas gifts from the newsXpress Merry Giftmas catalogue. The card wall features the excellent range of Christmas cards from Hallmark. All of this is supported with complimentary Hallmark and newsXpress Christmas marketing collateral.

Christmas at newsXpress Yarram

newsXpress Yarram is embracing Christmas throughout the store.

The display in the photo of one of their Christmas displays features the Hallmark recordable storybook along with a good range of other Christmas treats available at newsXpress Yarram.

The recordable story book display is set to leverage off the national TV advertising for this product which kicked off last night.

newsXpress Yarram is a beacon in town this Christmas season.

Leongatha wrapped up for Christmas

The front window of newsXpress Leongatha is wrapped like a gift with a wonderful and personal Christmas message from the store to the town – note the gift tag on the top right corner of the ‘ribbon’.

This not only spreads Christmas cheer and goodwill, it also draws attention to the Christmas offers in the window.

This initiative at newsXpress Leongatha takes the Christmas away from just being a commercial season and provides for a more personal connection with the Leongtha community.

Christmas at Point Cook

newsXpress Point Cook is promoting items from the newsXpress Merry Giftmas catalogue in the front window. The dolls from Tamaar are one of many popular items featuring in this year’s catalogue.

By promoting in the window as is being done at Point Cook, they are presenting a unique offer not usually associated with newsagents. Presenting a point of difference, breaking with tradition, is vitally important for newsagents.

There are more items from the Christmas catalogue inside newsXpress Point Cook.

Christmas on show at newsXpress Scotts Lismore

Christmas greets customers as they enter newsXpress Scotts Lismore.

From the table of Christmas gifts to an excellent card range to wrap and all sorts of Christmas gifts and goodies, newsXpress Scotts Lismore is making excellent use of newsXpress preferred suppliers and newsXpress marketing collateral.

The cheerfulness of the merchandising brings a bright and happy feel to the shopping expenience.

Merry Giftmas catalogue driving excellent traffic

The newsXpress Merry Giftmas catalogue which has been delivered to hundreds of thousands of homes around participating newsXpress stores is working its magic, driving new traffic as shoppers bring the catalogue in looking for good newsXpress deals.

Created in-house by newsXpress exclusively for newsXpress members, the catalogue offers excellent deals on Christmas gifts, books and a range of decoration items.

newsXpress members are already reporting excellent sales, many placing top-up orders to satisfy continuing demand.

As the catalogue says, it has GIFTS FOR EVERYONE. This is proving to be true based on the broad range of items which are selling.

Bush Christmas at Sunbury

newsXpress Sunbury has a wonderful Bush Christmas display in the window, presenting a very different Christmas look for a newsagency.

Created by Rob Henderson from newsXpress, the display is designed to attract shoppers and have them look at the business in a different light.

While other shops are going for loud and price based Christmas displays, newsXpress Sunbury is showing a more entertaining and creative window display – a great show of the newsXpress difference.

M-Cups fly off the counter

M-Cups are selling well at newsXpress Knox from this tactical display created by the team. The promotional sign makes the purchase easy as it shows how the cups can be used.

The M-Cups are promoting newsXpress Knox as a good value gift location with General Trader nearby selling the same product for a dollar more. In a Christmas where dollars count, the difference is good for us.

The counter display will run for a week, if the stock lasts that long.

M-Cups are another hit from the newsXpress Merry Giftmas catalogue.

newsXpress Glendale loves Christmas

newsXpress Glendale in New South Wales has part of the newsXpress Merry Giftmas Christmas Catalogue range displayed on a high profile power end.

The products are beautifully merchandised and selling well, of course.

The newsXpress Glendale team are experts when it comes to selling gifts with the store generating excellent growth by making the business a destination for the valuable gift category in the region.

By capping the display with the newsXpress EXCLUSIVE Merry Giftmas poster, they are connecting the display with the catalogue which has been distributed.

newsXpress stores are reporting good (early) Christmas sales already for Christmas 2010!

newsXpress Melton making money from counter offers

newsXpress Melton in Victoria is reporting excellent business from newsXpress counter offers.

The Doggy Bank will be a sell out before Christmas thanks to the sage newsXpress advice on product placement.

The Uniball Fantam pens have also been selling very. The pens are erasable, making them especially popular with crossword and puzzle book customers.

Two excellent money making stories from newsXpress initiatives. Every dollar of margin earnet from impulse [urchases is more valuable than a dollar earnt on a destination purchase.

Christmas at newsXpress Kin Kora

newsXpress Kin Kora has the newsXpress, Hallmark and Darrell Lea point of sale together with some giant baubles to create our Christmas displays throughout the store. Customers love the ‘presents’ under the tree – the boxes are from WM Australia, chocolates are from Darrell Lea and gift bags from Hallmark. Customers are already commenting on how nice a ‘traditional’ tree looks in the shop.

Well done newsXpress Kin Kora!

The newsXpress candy lane approach in action

newsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings. It looks great and is driving good business. Well done Ross, Cheryl and team!

Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.

Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.

Christmas on show

newsXpress Knox has Christmas offers on show across the entrance to the store and through the dance floor. From cards on the rigth to gifts on the left, the Christmas offer is a beacon to shoppers in the mall promoting the season and the good value shopping opportunities at newsXpress.

The table displays change weekly as part of the commitment to keep the offer fresh.

Christmas in Pakenham

newsXpress Pakenham has Christmas offers running through the store, on both sides of the dance floor.

Covering the entire newsXpress Christmas range as well as the Hallmark Christmas card and gift range, the Christmas offer on the floor at Pakenham is bright, broad and appealing.

They are using some of the digital tools to create visual movement within the displays and thereby drive sales.

newsXpress Melton success with Christmas gifts

newsXpress Melton is having good success with the plush dogs and cats which are part of the newsXpress Christmas gift offer. Peeking out of handbags, they look great!

The stand, on one side of a column, is in a perfect location for impulse shopping. The other side of the column offers the Hallmark recordable storybook range, another great success for newsXpress stores.

Both items appeal to similar shoppers.

The dogs and cats are particularly appealing because they brighten the store with colour and personality. Customers love them!

They dogs and cats will drive traffic as they are in our catalogue.