newsXpress Wollongbar, located in northern New South Wales, has been promoting Christmas throughout the store using newsXpress collateral as well as in key traffic locations with displays of Christmas gifts and cards from newsXpress preferred suppliers.
newsXpress Wollongbar shoppers are greeted not only with an excellent range of products but also with excellent customer and personal service, making shopping a treat for locals as well as travellers who stop by on the way through.
newsXpress Armidale has been promoting Christmas, including newsXpress Christmas lines, in the window of their newsagency.
The display is terrific not only because it featured products professionals and in a good location but also because it does this without blocking visual access to the inside of the newsagency.
Christmas 2012 is working a treat right across newsXpress with stores scrambling for more stock of many of the lines – proving the value of choices made at the store level as well as by the newsXpress merchandise team.
newsXpress Bairnsdale has been promoting this excellent range of Hallmark boxed Christmas cards in-store.
Leveraging the connection with the Pink Ribbon campaign, this display is stunning because of the clean and professional display and the sheer size of the offer around a single brand. It makes a strong visual statement and quickly connects whoppers with the well known Hallmark brand.
As a Strategic Partner, Hallmark provides newsXpress members with access to excellent product, special offers and valuable business insights. Combined, these assets enable us to make the most of major seasonal opportunities.
newsXpress Salamander Bay has been promoting a range of quality tins from newsXpress preferred supplier Tinco.
Forming part of their Christmas offer, this display is visually impressive as it leverages the terrific Tinco products … sure to be noticed y shoppers in the store.
In addition to this large range of Tinco products, newsXpress also has Tinco represented in our Christmas 2011 catalogue.
In addition to the Christmas catalogue products promoted by newsXpress, newsXpress members source their own Christmas products from newsXpress preferred suppliers and sometimes from other suppliers as required to serve their specific needs.
newsXpress Ascot Vale is offering an excellent range of Christmas products, just some of which can be seen in this photo.
As is often covered at newsXpress member meetings, creating retail theatre like has been done here at newsXpress Ascot Value is important in driving shop pen interaction and, ultimately, sales. Just having products on the shelves or tables is not enough. They have to feel the season so that they can engage with the season.
newsXpress Streaky Bay in South Australia has the newsXpress branded boxed Christmas cards on show in a good location in-store. These RSPCA supporting Christmas cards form a key part of the Christmas card offer at newsXpress Streaky Bay and newsXpress stores around Australia.
The designs of the newsXpress boxed Christmas cards are EXCLUSIVE to newsXpress. The RSPCA shows our group and our individual stores as supporting a much-loved charity. The boxed cards themselves offer excellent value to the shipper and to the retailer as well.
newsXpress is proud to have delivered innovation, exclusivity, margin and opportunity with the range of boxed cards this Christmas.
newsXpress Ballarat has Christmas on show in a high traffic location. Part of their display is shown in the photo featuring the Hallmark Jingle the dog and the Hallmark Merry-Okee items. These are two features of a very interactive Christmas this year … delivering an excellent point of difference for newsXpress stores compared to other stores.
As Hallmark has shown over the last two years, interactive sells – in cards, books and albums. The Jingle the dog book takes the opportunity to a new level, making for some fun in store. There is nothing like an interactive dog to make for a buzz in-store at Christmas!
newsXpress Engadine in New South Wales is promoting Christmas with excellent use of the marketing collateral provided by the group. This marketing collateral supports products from the newsXpress Christmas catalogue as well as other gifts and the range of Hallmark Christmas cards.
The Christmas collateral from newsXpress included these A1 posters as well as two other sets of colour posters: A3 and A4. This range of collateral helps stores connect with Christmas in a range of ways and with consistency.
newsXpress Watergardens is reporting excellent sales of Christmas products. With this display and other promotions in-store, Christmas stock is moving quickly.
Facing into the mall is a display of known brand products. These are pulling nice traffic and this is generating some excellent business.
With the Christmas catalogue just hitting now and TV to kick in soon, Christmas is set to reap excellent rewards for newsXpress members, delivering excellent incremental business and re-introducing newsXpress stores to shoppers in their area.
newsXpress is thrilled to be acting as one with the Christmas offer common across the group. This has enabled a consistent catalogue, in-store and TV marketing campaign … showing the value of a unified group of newsagency businesses working together to make the most of this highly valuable season.
newsXpress members are promoting their businesses with the exclusive-to-newsXpress In Store Offers newsletter. Published fresh every month by our marketing team, the newsletter is used by newsXpress members to communicate with account customers, update over the counter retail customers and draw traffic from traffic passing by.
Delivered to newsXpress members in a form which enables easy personalisation, the In Store Offers newsletter promotes products from newsXpress preferred suppliers which are a feature of the season.
Connecting with our TV, in-store radio and other media campaigns, this newsletter is part of an overall national marketing strategy which connects all newsXpress stores. It demonstrates a consistency of message and focus by newsXpress on behalf of retail and supplier partners.
The newsletter is published to members prior to the end of the month so that it can be sent out with customer accounts.
The latest newsletter promotes several excellent value deals which are delivering terrific traffic and valuable margin in the lead up to the Christmas season.
The Jingle the dog offer from Hallmark Cards which is being offered right across the newsXpress network is working a treat, especially in outlets which are promoting the unique interactive product in high-traffic locations.
newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting Jingle the Dog from Hallmark with this behind the counter display. This display piques interest from shoppers at the counter and this can help drive impulse purchases.
Leveraging promotion by Hallmark, the Jingle the Dog displays across newsXpress stores reinforce our connection with a national brand and make shopping safer and easier from a consumer’s perspective.
National brands reflect value and value is an important newsXpress point of difference.
Check out the terrific Christmas card display for Hallmark Christmas card at newsXpress Mt Sheridan in Cairns Queensland. The display of single cards reflects an excellent range of cards for shoppers to there Mt Sheridan centre. It is capped with bags and other items for the Christmas season.
There is a feature display of Hallmark sound cards … the best range of sound cards available in Australia thanks to the Hallmark commitment to quality and to using original artists.
Just out of shot in the photo is a range of boxed cards, wrap and other items from hallmark for the Christmas 2011 season.
newsXpress stores across Australia have the new and refreshed range of Hallmark cards for Christmas. we are thrilled that Hallmark engaged in feedback from last season prior to developing the Christmas range for the year. We appreciate being part of that feedback process.
newsXpress Mt Sheridan has an excellent range of everyday cards from Hallmark in addition to this terrific Christmas display. They are a proud and happy Hallmark retail outlet.
newsXpress members are reporting good sales of our exclusive range of newsXpress boxed Christmas cards.
Whether displayed in a feature display at the counter or on the table with other boxed Christmas cards, the newsXpress range of boxed Christmas cards is selling well.
Our merchandise team carefully selected the designs and negotiated their exclusive use for newsXpress members.
The photo card is particularly popular as is the pack with two exclusive Lego designs.
On top of the benefits of exclusive designs is the wonderful feeling of raising funds for the RSPCA. Ten cents from every pack goes direct to the RSPCA.
Check out the Jingle the Dog display at newsXpress Malvern Central. This is located at the entrance to the store, showing off this new interative product from our friends at Hallmark.
As you read the hard cover book, Jingle the dog reacts and interacts, making for wonderful and memorable occasions for those participating.
From interactive greeting cards through to Jingle the Dog, hallmark are the innovators in the greeting card and allied gift space. Thanks to our strategic partnership we have easy and early access to these products for newsXpress stores.
The best way to sell Jingle is for shoppers see and hear Jingle.
newsXpress stores across Australia are raising money for the RSPCA through the sale of specially marked boxed Christmas cards. The designs of our boxed Christmas cards, which are exclusive to newsXpress, are part of a commercial and socially responsible campaign for Christmas 2011.
This campaign further shows off the newsXpress difference and promotes not only quality and enjoyable products but also supports a charity which does important work in the Australian community.
newsXpress has provided collateral to stores for promoting the RSPCA fund raising connection. We are being transparent on exactly how much money from each box of cards sold goes to the RSPCA.
newsXpress Bairnsdale have been enjoying tremendous success with Jingle, the talking dog from Hallmark.
One day last week, they had sold by 1pm. They did this by taking Jingle for a walk and showing him off.
Jingle is another innovation from newsXpress Strategic Partner Hallmark Cards. We are thrilled to have this innovative and fun product as part of the newsXpress offer this Christmas.
Jingle reinforces the value of the Hallmark brand and is certain to help drive sales of other Hallmark Christmas products including single and boxed greeting cards.
Jingle also enhances the fun and interactivity, of Christmas.
Right across the newsXpress group, newsXpress stores are promoting the excellent range of boxed Christmas cards from Hallmark. The Hallmark range has been enhanced this year with new designs, fresh collateral and support for the National Breast Cancer Foundation coming from the purchase of every box. Doing good when buying wonderful boxed Christmas cards is a bonus and an important part of the Christmas spirit.
newsXpress stores have the Hallmark boxed Christmas card range showing in high-traffic locations, to make the most of early buying for the season.
We have introduced a large range of toys at newsXpress Knox just in time for Christmas but really for the post Christmas rush. Sourced through one of our newsXpress preferred suppliers, the pallet load of toys makes a striking presence in the store.
As the display was being created yesterday shoppers were buying.
We have an excellent mix of brand name toys, brands people will recognise and trust. This will help drive sales. The competitive price (with a good margin) will also drive sales (and make us happy).
The professional display does the range of toys proud – it is stunning and is being noticed from across the mall.
newsXpress Watergardens yesterday launched a toy sale. Christmas has been such a hit at Watergardens that we needed to bring forward our plans for a Boxing Day toy sale.
The display was professionally created in association with a newsXpress preferred supplier in the toy space. The result is stunning – attracting shoppers from the mall who see the display and want to get in on the opportunity. The toy products have been sourced at the newsXpress preferential pricing.
The newsXpress merchandise team has been busy helping members prepare to make the most of Boxing Day sale opportunities. The toy sale strategy is one of many available through newsXpress preferred suppliers.
The Hallmark recordable Christmas storybooks are continuing to sell well right up to Christmas. The Hallmark national TV campaign and the excellent in-store collateral provided to newsXpress members along with out special pricing opportunity are driving excellent sales.
newsXpress Runaway Bay has been open just a couple of days and their recordable storybook display is working a treat. The have more than The Night Before Christmas recordable storybook.They have the full range of innovative and enticing recordable products from Hallmark. We are seeing this strategy deliver excellent results across the newsXpress group with customers purchasing two and three books at a time.
newsXpress had early access to this range from Hallmark thanks to our strategic partnership with the best known greeting card company in the world.