newsXpress Pakenham has a terrific display in their window featuring Christmas products.
This display attracts Main Street Pakenham shoppers and lets them know that newsXpress Pakenham has an excellent range of Christmas cards and gifts … without blocking access to a view of the rest of the busy newsagency.
From Christmas cards to wrap to gifts, Christmas 2011 has been terrific so far right across newsXpress stores.
This photo shows part of the Christmas window display at newsXpress Canterbury on the famous Maling Road Canterbury. The window display shows off Christmas product without blocking the view of the inside of the shop where more gifts and Christmas cheer awaits shoppers.
newsXpress Canterbury is a new newsXpress member in Melbourne … a busy full-service newsagency with a Licenced Post Office in a very popular premium shopping strip in the suburb of Canterbury.
As we are seeing in many newsXpress locations, Christmas trade is brisk!
Among the quirkier items on our Christmas catalogue this year are the Cadbury branded tea pot and mug. Our merchandise team selected these items as cadbury is the best known brand of chocolate in the world and there are plenty of cadbury livers out there. The tea pot and mug make perfect gifts for chocolate lovers. Unique. Quirky. Fun.
We are thrilled to have these items in the newsXpress Christmas catalogue mix. They show off a terrific point of difference and they are selling!
These social media themed magnets, Social Talk, are another point of difference in the newsXpress Christmas catalogue. Connecting with people of all ages, they are a great Kris Kringle gift as well as a stocking stuffer for a family member. we had such success with similar products last year that we had to give these a go this year. early reports from newsXpress stores are that they are working a treat – especially when displayed with the Christmas catalogue range.
newsXpress members are reporting good sales of the Christmas Lolita glasses. Thankfully our members are able to order extra product. One member has placed a third order and is set to move more than 60 of the glasses this Christmas.
Supported in our Christmas catalogue and with professionally produced price tags, the Lolita glasses are a good-looking and eye-catching part opt any christmas display in newsXpress stores across Australia.
By reordering stock, newsXpress members are able to see how far Christmas products can perform.
The products we sourced as part of our Christmas Catalogue from The Pudding Lady have been working a treat in newsXpress stores across Australia. Presenting a terrific point of difference over the usual Christmas fare in newsagency businesses, these premium gourmet food items show newsXpress stores as genuinely having a broader range of Christmas gifts … attracting purchases which would have gone elsewhere.
newsXpress Noosaville is promoting the newsXpress Christmas catalogue range with this display on the dance floor. The display features the hero products and makes excellent use of the newsXpress professional price tickets – connecting the products on the shop floor with our TV campaign as well as with our catalogue campaign promoted directly into nearby homes.
The exclusive to newsXpress photo Christmas card, in a pack of six, is proving to be popular for shoppers leading up to Christmas. It is a perfect gift to send to someone when you are not planning on sending a gift. The photo can bring warm memories and they can be a terrific gift in many situations.
This boxed pack of cards is part of the newsXpress exclusive boxed Christmas card range …. adding newsXpress value to Christmas in newsXpress stores.
Christmas deals are on show at newsXpress Beechworth. Featuring gifts from the newsXpress Christmas catalogue and sourced from our suite of newsXpress preferred suppliers, this display is attracting Beechworth shoppers to the business for their Christmas shopping. The Beechworth team has created something appealing and attractive around the product mix … better than products placed on a table.
newsXpress Umina is promoting the newsXpress Christmas catalogue items on the dance floor, in a high traffic location in store.
Showing off the broad range of gift ideas and opportunities from the newsXpress Christmas catalogue, the table is brimming … offering shopping value for buyers for a range of ages.
It’s great to see the newsXpress price tickets in use – showing the prices available in an easy to read form.
newsXpress Wollongbar, located in northern New South Wales, has been promoting Christmas throughout the store using newsXpress collateral as well as in key traffic locations with displays of Christmas gifts and cards from newsXpress preferred suppliers.
newsXpress Wollongbar shoppers are greeted not only with an excellent range of products but also with excellent customer and personal service, making shopping a treat for locals as well as travellers who stop by on the way through.
newsXpress Armidale has been promoting Christmas, including newsXpress Christmas lines, in the window of their newsagency.
The display is terrific not only because it featured products professionals and in a good location but also because it does this without blocking visual access to the inside of the newsagency.
Christmas 2012 is working a treat right across newsXpress with stores scrambling for more stock of many of the lines – proving the value of choices made at the store level as well as by the newsXpress merchandise team.
newsXpress Bairnsdale has been promoting this excellent range of Hallmark boxed Christmas cards in-store.
Leveraging the connection with the Pink Ribbon campaign, this display is stunning because of the clean and professional display and the sheer size of the offer around a single brand. It makes a strong visual statement and quickly connects whoppers with the well known Hallmark brand.
As a Strategic Partner, Hallmark provides newsXpress members with access to excellent product, special offers and valuable business insights. Combined, these assets enable us to make the most of major seasonal opportunities.
newsXpress Salamander Bay has been promoting a range of quality tins from newsXpress preferred supplier Tinco.
Forming part of their Christmas offer, this display is visually impressive as it leverages the terrific Tinco products … sure to be noticed y shoppers in the store.
In addition to this large range of Tinco products, newsXpress also has Tinco represented in our Christmas 2011 catalogue.
In addition to the Christmas catalogue products promoted by newsXpress, newsXpress members source their own Christmas products from newsXpress preferred suppliers and sometimes from other suppliers as required to serve their specific needs.
newsXpress Ascot Vale is offering an excellent range of Christmas products, just some of which can be seen in this photo.
As is often covered at newsXpress member meetings, creating retail theatre like has been done here at newsXpress Ascot Value is important in driving shop pen interaction and, ultimately, sales. Just having products on the shelves or tables is not enough. They have to feel the season so that they can engage with the season.
newsXpress Streaky Bay in South Australia has the newsXpress branded boxed Christmas cards on show in a good location in-store. These RSPCA supporting Christmas cards form a key part of the Christmas card offer at newsXpress Streaky Bay and newsXpress stores around Australia.
The designs of the newsXpress boxed Christmas cards are EXCLUSIVE to newsXpress. The RSPCA shows our group and our individual stores as supporting a much-loved charity. The boxed cards themselves offer excellent value to the shipper and to the retailer as well.
newsXpress is proud to have delivered innovation, exclusivity, margin and opportunity with the range of boxed cards this Christmas.
newsXpress Ballarat has Christmas on show in a high traffic location. Part of their display is shown in the photo featuring the Hallmark Jingle the dog and the Hallmark Merry-Okee items. These are two features of a very interactive Christmas this year … delivering an excellent point of difference for newsXpress stores compared to other stores.
As Hallmark has shown over the last two years, interactive sells – in cards, books and albums. The Jingle the dog book takes the opportunity to a new level, making for some fun in store. There is nothing like an interactive dog to make for a buzz in-store at Christmas!
newsXpress Engadine in New South Wales is promoting Christmas with excellent use of the marketing collateral provided by the group. This marketing collateral supports products from the newsXpress Christmas catalogue as well as other gifts and the range of Hallmark Christmas cards.
The Christmas collateral from newsXpress included these A1 posters as well as two other sets of colour posters: A3 and A4. This range of collateral helps stores connect with Christmas in a range of ways and with consistency.
newsXpress Watergardens is reporting excellent sales of Christmas products. With this display and other promotions in-store, Christmas stock is moving quickly.
Facing into the mall is a display of known brand products. These are pulling nice traffic and this is generating some excellent business.
With the Christmas catalogue just hitting now and TV to kick in soon, Christmas is set to reap excellent rewards for newsXpress members, delivering excellent incremental business and re-introducing newsXpress stores to shoppers in their area.
newsXpress is thrilled to be acting as one with the Christmas offer common across the group. This has enabled a consistent catalogue, in-store and TV marketing campaign … showing the value of a unified group of newsagency businesses working together to make the most of this highly valuable season.
newsXpress members are promoting their businesses with the exclusive-to-newsXpress In Store Offers newsletter. Published fresh every month by our marketing team, the newsletter is used by newsXpress members to communicate with account customers, update over the counter retail customers and draw traffic from traffic passing by.
Delivered to newsXpress members in a form which enables easy personalisation, the In Store Offers newsletter promotes products from newsXpress preferred suppliers which are a feature of the season.
Connecting with our TV, in-store radio and other media campaigns, this newsletter is part of an overall national marketing strategy which connects all newsXpress stores. It demonstrates a consistency of message and focus by newsXpress on behalf of retail and supplier partners.
The newsletter is published to members prior to the end of the month so that it can be sent out with customer accounts.
The latest newsletter promotes several excellent value deals which are delivering terrific traffic and valuable margin in the lead up to the Christmas season.