Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Easter colouring competition entries coming in

easter_colour.JPGnewsXpress members are reporting receiving good numbers of entries in the 2010 Easter Colouring Competition.  With wonderful local prizes up for grabs, newsXpress members are taking the opportunity to promote their community connection with this event. They are doing this by promoting through schools, clubs and other community groups.  Entries are being put =on display (without breaching privacy) and showing shoppers the works of art.

newsXpress has provided collateral to support the competition with members deciding the rules and prizes which best suit their situation.

Easter at newsXpress Castle Towers

castle_towers_easter.jpgAnnie, Hans and the team at newsXpress Castle Towers (NSW) are showing a strong and creative commitment to Easter in their large newsXpress store at Castle Towers Shopping centre in Sydney – as the photo shows.

At the front of the shop they have a wonderful display of delicious Darrell Lea chocolate products. They also have a brilliant display of Easter cards as well as a good range of gifts.

Capping the Easter display, running the length of the shop, is the newsXpress Easter collateral.

The newsXpress Castle Towers team provides an excellent shopping experience and a strong representation of what newsXpress stands for – as their Easter display shows.

Book Sale at newsXpress Maryborough (VIC)

maryborough_books.JPGnewsXpress Maryborough (VIC) is promoting their newsXpress Easter Book Sale on the dance floor right at the front of the business. They are promoting an excellent range of Children’s books through a terrific display to shoppers as they enter the store.  The book sale has stock across a range of categories and each store can choose the category they promote to main traffic.  Maryborough chose children’s books for the front of their display because it works for them.

newsXpress Maryborough is also using the book sale to attract new traffic through a catalogue based program organised with newsXpress. They are also using it to drive additional business from people who visit for another purchase.

The Book Sale is part of the newsXpress sales efficiency strategy – this drives more sales from existing traffic.

Great Book Sale at Knox City

knox_books.JPGnewsXpress Knox City (VIC) is running a terrific book sale offering an excellent range of cookbooks, children’s books, Easter books and fiction and non-fiction books. There is an excellent range of titles, all discounted. Easter is a popular time to buy books and this newsXpress Book Sale at Knox and other newsXpress stores is proving to be popular with shoppers and newsXpress members.

The Book Sale catalogues bring in new customers and the products themselves are sold with an excellent margin. They are also purchased on impulse by people visiting the business for other reasons.

At newsXpress Knox City and newsXpress locations across the country, the Book Sale is driving excellent business!

Promoting Women’s Health magazine

wetherill_park_womenshealth.jpgnewsXpress Wetherill Park (NSW) is promoting Women’s Health magazine at the counter as an impulse purchase opportunity. This promotion connects with well with their demographic. The science behind the display is part of the newsXpress exclusive magazine strategies, strategies which help newsXpress members leverage excellent magazine traffic for value across all business categories as well as driving incremental magazine business.

newsXpress embraces core newsagency departments like magazines and goes from strength to strength building sales ahead of the channel average and delivering excellent rewards to our members.

newsXpress winners make it on radio

newsXpress radio broadcast calls to the winners in our Back To Work competition.  The bike and Toyota Yaris winners received the call on air and in newsXpress stores across the country we get to hear their excitement at being winners in this rich newsXpress exclusive promotion.

Back to Work worked on many fronts for newsXpress including showing how we can work together for a valuable national promotion and building our customer database.

Welcome newsXpress Mortdale

newsxpress_mortdale.jpgThe energetic and happy team at newsXpress Mortdale (NSW) officially opened under the newsXpress banner on Saturday.  They had an action packed day for their store opening with plenty of specials for customers and a delicious sausage sizzle.  In-store, shoppers got to see the newsXpress offer on the shelves in a variety of new products and key changes to the business.

newsXpress is thrilled to welcome newsXpress Mortdale.

Easter at newsXpress Redcliffe

nx_redcliffe_easter.jpgEaster is on show in a colourful display at newsXpress Redcliffe – right from the front of the shop.  The team has created a terrific display of Easter gifts, costume accessories, party items and, of course, eggs.  newsXpress preferred suppliers have provided Redcliffe and other stores with many options from an excellent range of items at great prices.  This is supported with exclusive marketing collateral from newsXpress.

Easter at newsXpress Bairnsdale

bairnsdale_easter.jpgFrom the terrific window display facing the main street through the shop, newsXpress Bairnsdale has really embraced Easter.  They offer an excellent range of Easter cards, soft toys, chocolate and gifts.  They have also made a selection of gift hampers, bringing together several items to make a nice gift.

The Easter display in-store makes buying Easter gifts on impulse easy.  The in-store presentation and the displays are a credit the team at newsXpress Bairnsdale.

Bonus Easter marketing collateral

easter_collateral.jpgIn addition to high quality double sided A1 posters promoting Easter, newsXpress has also produced a range of marketing collateral for in-store printing for those members who want additional material.  Click on the image to the left to see a larger version of one of the posters produced.  These posters visually connect with the professionally printed posters.  We created the additional collateral for members who wanted to do additional displays or change up displays during the season.

Easter at Wetherill Park

wetherill_park_easter.jpgThe team at newsXpress Wetherill Park (NSW) is in full swing with Easter this year.  They have a terrific display on the dance floor supported by newsXpress easter marketing collateral.

In addition to an excellent range of Hallmark Easter cards, they have some wonderful gifts and delights.

Like many newsXpress members, the team at newsXpress Wetherill Park embraces Easter and drives excellent traffic and sales as a result.

Easter at newsXpress Sunbury Square

nx_sunbury_easter.jpgThe team at newsXpress Sunbury Square (VIC) has a great in-store display promoting Easter gifts, cards, hampers and the newsXpress colouring competition.

Supported by the newsXpress exclusive marketing collateral, the display brings a bright Easter offer to the people of Sunbury.  Early reports are of excellent sales success.

Located in the Sunbury Square shopping centre, newsXpress Sunbury Square is the perfect place for Sunbury locals to shop this Easter.

Easter at newsXpress Seymour

nx_seymour_easter.JPGThe team at newsXpress Seymour (VIC) has created an Easter zone where everything you could want or need for the Easter season can be found. From Hallmark Easter cards, to soft plush, gifts and delicious eggs, locals in Seymour will find what they want for Easter at newsXpress Seymour.

Making good use of the newsXpress collateral to signpost the area, the Easter zone has a wonderful feel and is certain to be a terrific success.

Ernest Hillier eggs at Knox City (VIC)

knox_easter.jpgnewsXpress Knox (VIC) is promoting part of its Ernest Hillier Easter egg range on the dance floor at the front of the shop.  This terrific looking display has been up for two days and is already drawing good interest and sales.  We have selected a range of Easter products on the display spanning all ages.  This approach will drive a more efficient basket for the store.

In addition to our Easter colouring competition, we are running a Hallmark sponsored promotion giving away  a Crayola hamper to one lucky customer buying a hallmark licensed card.  This promotion is part of the newsXpress / Hallmark relationship.

Helping drive Ernest Hillier sales

p3040001.jpegnewsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.

From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.

These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.

newsXpress works with its preferred suppliers to develop mutually beneficial outcomes.  The work with the team from Ernest Hillier is a good example of this in action.

newsXpress negotiates rebate on ink

nx_ink.JPGnewsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.

In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.

HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.

Promoting St Patrick’s Day 2010

fhn_stpats_2010.JPGnewsXpress Forest Hill is enjoying good sales success from this St Patrick’s Day display.  In the first couple of days plenty of items have sold including glasses, hats and stickers.

The newsXpress exclusive collateral draws attention to the offer as does the distinctive green colour of all of the items including the Lovatts Colossus crossword.

St Patrick’s Day, while a minor season, is an excellent opportunity for newsXpress stores to have fun, sell some funky products and engage with the extended Irish community.  this community engagement is key to driving sales throughout the year as it makes the business to go-to location for these special occasions and events.

The newsXpress marketing calendar presents plenty of opportunities like St Patrick’s Day.