We have scheduled a regional member meeting for Mackay (QLD) for April 20. This will provide an opportunity for newsXpress members in the region and others to get together and discuss newsXpress strategies and opportunities. An early check with members indicates that this will be a popular meeting.
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
Easter at newsXpress Sunbury Square
The team at newsXpress Sunbury Square (VIC) has a great in-store display promoting Easter gifts, cards, hampers and the newsXpress colouring competition.
Supported by the newsXpress exclusive marketing collateral, the display brings a bright Easter offer to the people of Sunbury. Early reports are of excellent sales success.
Located in the Sunbury Square shopping centre, newsXpress Sunbury Square is the perfect place for Sunbury locals to shop this Easter.
Easter at newsXpress Seymour
The team at newsXpress Seymour (VIC) has created an Easter zone where everything you could want or need for the Easter season can be found. From Hallmark Easter cards, to soft plush, gifts and delicious eggs, locals in Seymour will find what they want for Easter at newsXpress Seymour.
Making good use of the newsXpress collateral to signpost the area, the Easter zone has a wonderful feel and is certain to be a terrific success.
Ernest Hillier eggs at Knox City (VIC)
newsXpress Knox (VIC) is promoting part of its Ernest Hillier Easter egg range on the dance floor at the front of the shop. This terrific looking display has been up for two days and is already drawing good interest and sales. We have selected a range of Easter products on the display spanning all ages. This approach will drive a more efficient basket for the store.
In addition to our Easter colouring competition, we are running a Hallmark sponsored promotion giving away a Crayola hamper to one lucky customer buying a hallmark licensed card. This promotion is part of the newsXpress / Hallmark relationship.
Helping drive Ernest Hillier sales
newsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.
From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.
These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.
newsXpress works with its preferred suppliers to develop mutually beneficial outcomes. The work with the team from Ernest Hillier is a good example of this in action.
newsXpress negotiates rebate on ink
newsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.
In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.
HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.
newsXpress to sponsor QNF State Conference
newsXpress is proud to again be a Diamond sponsor of the QNF State Conference. As the only marketing group to consistently offer such important support to the leading newsagent industry association, newsXpress is proud to demonstrating its practical support of newsagents.
Promoting St Patrick’s Day 2010
newsXpress Forest Hill is enjoying good sales success from this St Patrick’s Day display. In the first couple of days plenty of items have sold including glasses, hats and stickers.
The newsXpress exclusive collateral draws attention to the offer as does the distinctive green colour of all of the items including the Lovatts Colossus crossword.
St Patrick’s Day, while a minor season, is an excellent opportunity for newsXpress stores to have fun, sell some funky products and engage with the extended Irish community. this community engagement is key to driving sales throughout the year as it makes the business to go-to location for these special occasions and events.
The newsXpress marketing calendar presents plenty of opportunities like St Patrick’s Day.
Easter at newsXpress Riverlink
Belinda Williams and the team at newsXpress Riverlink are selling candy eggs again this year and repeating the success the achieved last year with this unique and colourful line. Click on the image to see a larger version of the photo. This candy egg range range supplements the newsXpress Easter offer. newsXpress does not demand that members take stock only from preferred suppliers, we are glad to see members taking other products which work well for them – like these candy eggs!
Easter at newsXpress
The collateral for Easter 2010 from newsXpress is different to what shoppers usually see in a newsagency. It links with the newsXpress collateral standard released last year and presents a happy greeting for the season. It has been developed specifically for newsXpress.
In addition to attractive collateral, newsXpress has provided stores with a colouring competition opportunity and an excellent range of gift lines and delicious Ernest Hillier and Newman’s chocolates.
newsXpress Pakenham filling the car
The Toyota Yaris on show at newsXpress Pakenham is filling with entries in our newsXpress national Back to Work campaign.
Using the car as the entry box is a stroke of genius!
newsXpress members across the country are reporting excellent interest in the competition and the Back to Work sale. Our stores will have good marketing databases as well as good and valuable sales from this campaign.
This is another newsXpress difference: an excellent campaign driving good business and offering our members an opportunity to enhance their marketing opportunities.
Tomorrow is the last day of the newsXpress Back to Work campaign.
newsXpress members working together
Three newsXpress members on the Gold Coast worked together last month to promote their newsXpress Back to School offer. The full page colour advertisement in the Back to School supplement of the Gold Coast Bulletin worked well in driving traffic and building brand recognition.
The newsXpress marketing team welcomes opportunities to work with members who want to work together on promotions such as this. Our design and marketing people have a range of collateral opportunities for each promotion.
Three days left for Back to Work
As the newsXpress Back to Work campaign nears its close, many stores are continuing to promote the deals and generating excellent entries in the competition to win a Toyota Yaris. At our own new corporate store, newsXpress Knox, we are enjoying success with this display at the front of the business. It is attracting good traffic and sales.
Back to Work works even outside the work environment. The artwork makes the offer visually appealing regardless of whether there is a shopper connection with work as such.
The feedback on the campaign has been excellent and is encouraging us to look for opportunities already for 2011.
Walking the Sydney Gift Fair
newsXpress is scheduling meetings with members attending the Gift Fair in Sydney this weekend. Our NSW Business Development Managers have generously provided time on Sunday to take members around the fair aand highlight gift oipportunities. This personal service is another way newsXpress helps members expand their businesses.
We have members of our merchandise team at the fair on Monday and Tuesday meeting with suppliers and negotiating deals.
Back to Work car promotion at Leongatha
newsXpress Leongatha has been promoting the Toyota Yaris on offer as part of the newsXpress Back to Work competition by placing a Yaris at the entrance to the store. Having the car on display adds to the theatre and better connects shoppers with the opportunity on offer by shopping with newsXpress. We are thrilled that local Toyota dealers across the country have been working with proactive newsXpress locations to provide cars for these promotions.
newsXpress members meet in Brisbane
newsXpress members got together in Brisbane on Tuesday to look at new product, talk strategy and network. A feature of the meeting was a presentation on how to make money from calendars. One of our key suppliers outlines new opportunities which will help newsXpress members make good money from this lucrative category in the 2011 calendar season.
The newsXpress member meetings are an excellent place for discussing business ideas and learning together.
newsXpress exclusive That’s Life promotion
Buy That’s Life at a newsXpress store this week and get a free puzzle book. This is a terrific promotion which is, as the poster indicates, exclusive to newsXpress. The offer is also being promoted on the That’s Life website.
That’s Life is a popular title with newsXpress stores. This exclusive promotion gives us more reason to promote the title at the counter and other hotspots in the business. Customers love a good deal.
newsXpress regularly brings exclusive offers to its network of stores. These offers help us deomnstrate the value of shopping at newsXpress. They also show our members how we add value to their businesses beyond the traditional supplier deals we negotiate, business advice we provide and other newsXpress offers.
Chasing a car at newsXpress Leongatha
Entries are rolling in at newsXpress Leongatha for the newsXpress Back to Work promotion where one lucky newsXpress shopper will win a Toyota Yaris.
Adam Watchorn, son of Debra and Dean, is seen in the photo pretty happy about the volume of entries they have for the competition.
newsXpress is thrilled at the initiatives being taken by newsXpress Leongatha and others to drive terrific entry volume for the Back to Work promotion.
Expanding Top Gear opportunities
newsXpress has launched a package of Top Gear branded products at its members meetings over the last two weeks. From pens to clocks to USB sticks, the range is certain to appeal to the Top Gear enthusiast. We like the Top Gear range because it is a strong international brand – the Top Gear calendar was #3 this season in the UK. Brands are important to the newsXpress strategy and offer our stores an excellent point of difference from other newsagencies.
Access to the Top Gear package is available for newsXpress members.
Free HP Photo Paper at newsXpress
newsXpress is proud to be offering free Advanced Photo Paper from HP through participating newsXpress stores. This free gift is available with the purchase of selected HP cartridges. This is another example of the value of buying genuine ink and toner for your printer as this offer is not available for grey market products. newsXpress has regular access to supplier supported deals which add value to sales and deliver better margin to our stores. This Advanced Photo Paper is one of several examples already this year.