Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Halloween comes to newsXpress Bairnsdale

nx_bairnsdale.jpgGina from newsXpress Bairnsdale has created a great display promoting Halloween products in-store.  It is in-store theatre like this which excites customers and makes the shop a bright and happy place.  This type of display is key to driving sales.

From the newsXpress provided marketing collateral on the back wall to the hanging skeleton to the bright orange pumpkins, this display looks great.  newsXpress Bairnsdale can be proud!

newsXpress has been driving Halloween opportunities for members for years. 2010 looks like it will be the best year yet!

Corporately, we are thrilled with the engagement from members.  Right across the country, we have newsXpress locations presenting a professional range of product in an exciting and fun way and driving great sales.

Scary newsXpress Seymour

seymour.JPGThe fun of Halloween has been embraced by the team at newsXpress Seymour where ther have a wall full of Halloween product – which is seeling well already.  The product range and the free newsXpress marketing collateral, tells a great story about this fun season.  The bright display sets is a beacon in the shop and provides visual excitement noticed by the customers.

Halloween at newsXpress Scotts Lismore

scorrt_lismore.jpgThe team at newsXpress Scotts Lismore confront customers with a range of fun products the moment they step into the shop on Woodlark Street Lismore.  From witches hats to pitchforks to other costumes, newsXpress Scotts Lismore is showing how to have fun with Halloween.  They love leveraging newspaper and magazine traffic into a good margin Halloween sale.  Their bottom line benefit is the newsXpress difference on show.

Halloween at newsXpress Eli Waters

newsxpress_eli_waters.jpgYou can’t browse magazine at newsXpress Eli Waters without passing their stunning Halloween display.  On show is a range of fun products with which to enjoy Halloween.  This connects with the newsXpress theme of having fun with the Halloween season.  A great Halloween display brings fun to the shop and drives sales in other departments.  Just the team at newsXpress Eli Waters.

newsXpress Glendale embraces Halloween

newsxpress_glendale2.jpgThe team at newsXpress Glendale has embraced Halloween right at the front of their store with a great display of Halloween product, appropriately dressed for this fun season.  The display is capped with some of the A2 posters newsXpress has provided to members for dressing the display and connecting with the fun of Halloween.  The best place to celebrate Halloween in the Glendale region in NSW is newsXpress Glendale.

Professional newsletters for newsXpress members

newsXpress has released a professional newsletter template for newsXpress members to easily customise and use locally to promote group-wide offers.  The newsletters are designed to be placed at the front of newsXpress locations to promote the businesses and the brand.

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As the above example shows, we are promoting the Hallmark sound acrd range, O’Bon environmentally friendly pencils and social stationery, our magazine club card and our exceptional HOT ink! deals.

This newsletter is another free service from newsXpress for members.

Buying a newsagency?

Newsagency Sales (Qld) Pty Ltd is holding a free Newsagency Buyers Seminar Wednesday 7th October in Brisbane. Go to www.nsq.com.au for information and Bookings.

Newsagency Sales holds these seminars on the first Wednesday of every month.  They provide prospective buyers with an overview of the newsagency industry. These seminars are free of charge and provide essential information to prospective newsagents. We would strongly urge anyone considering entering the industry to attend one of these seminars. Information covered includes:

  • Industry contracts
  • Buyer considerations
  • Financing your purchase
  • Purchase due diligence
  • Training/Takeover

While not affiliated with newsXpress, we are happy to recommend this seminar as a valuable opportunity for prospective purchasers.

Fresh Halloween creative from newsXpress

nxp-halloween_final.jpgnewsXpress has provided members with fresh Halloween marketing collateral.  These double sided A2 posters tap into the fun of the Halloween season.  This collateral will be used by our members to promote Halloween product displays including party goods, costumes, cards, gifts, magazines, calendars and Halloween party cookbooks.

newsXpress has Halloween covered.  From small country town newsXpress member businesses through to large shopping centre locations, newsXpress is the best place to shop for Halloween fun this year.  We have an excellent range of fun merchandise at terrific prices.

newsXpress has built Halloween from a small campaign five years ago into a major season which drives traffic and delivers excellent sales with a healthy, above average for a newsagency, margin.

Most important is the fun of Halloween.  The new newsXpress marketing collateral taps into this and helps newsXpress members and their teams let their hair down and have a good time in business.

This material has been provided free to all newsXpress members.

newsXpress in fine company

newsXpress is in fine company in its support for the RSPCA’s Happy Tails campaign this year.  Check out the list of corporate sponsors at the Happy tails website.

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We are supporting Happy Tails with in-store fund raising and promoting awareness for the event.  We are happy to contribute as part of our commitment to social responsibility. We feel good about contributing, our customers feel good and the RSPCA benefits.

Our support for Happy Tails is another way newsXpress is promoting its brand away from the more traditional newsagency offer.

HOT ink! 12 off and running

hotink_12.jpgnewsXpress’ exclusive ink promotion, HOT ink! is running again.  The latest promotion, our twelfth, delivers newsXpress store access to brand name ink and toner at highly competitive prices.  The catalogue promoting the ink has been delivered to close to 1 million letterboxes around Australia for a considerably lower cost per drop than previous catalogues.  HOT ink! goes from strength to strength, attracting new customers and driving excellent add-on business once they are in-store.

This is the newsXpress point of difference in action – a national brand based marketing campaign which promotes the newsXpress brand as the go-to place for ink and toner.  This combats consumer sentiment that newsagencies are expensive places to shop.

The newsXpress merchandise and marketing teams have done an excellent job with this latest promotion.  In addition to the catalogues, they have provides wobblers, posters and other in-store collateral.

STATIONERY NOW! at newsXpress

stationery_now.jpgnewsXpress members are supporting our exclusive STATIONERY NOW! promotion with brilliant in-store displays supporting the excellent range of branded stationery items on offer.  Brands like Scotch, Post-it, Spirax, Bostik, Duracel, Bic, Marbig, UHU, Pentel and Artline feature in the catalogue.

Created by the newsXpress merchandise and marketing team to provide a boost to stationery sales in what is usually a quiet period, the STATIONERY NOW! flyer shows that newsXpress locations have brands consumers trust at excellent prices.

The flyer has been delivered to close to 1 million letterboxes around Australia. This is driving traffic. The great collateral provided is helping convert the traffic into sales.

STATIONERY NOW! is the newsXpress difference on show.

Stationery sale at newsXpress Leongatha

img_0950.jpgCheck out the display created at newsXpress Leongatha for products in our first ever Stationery Now promotion.

This excellent display shows off all of the featured brand-name products newsXpress is supporting in the catalogue. newsXpress Leongatha has an excellent stationery department thanks to their affiliating with Office Smart. Their support for the latest newsXpress stationery promotion shows how the two can work well together.

Close to 1 million Stationery Now brochures are being delivered to letterboxes around the country thanks to the national campaign developed by the newsXpress marketing team.

Three new greenfield locations

newsXpress is pleased to be working with landlords on three new greenfield locations.  All three are expected to be open before Christmas.  Two locations will be owned by newsXpress members and one will be corporately owned.

In each case, newsXpress was approached by the landlord to bring our brand and all we stand for to the centre.

Having a brand which landlords want gives us an opportunity on a range of fronts including negotiating costs going into a new location and other terms around the establishment of the new business.

How we achieved these three new locations is another example off the newsXpress difference in play.

Anyone looking to buy a newsagency should talk with newsXpress as we receive opportunities like these three often.

Christmas promotion launched

newsXpress yesterday launched to members details of our Christmas promotion.  This exciting promotion is filled with traffic generating products which present newsXpress locations as having unique products at competitive prices.  The promotion will be supported by the newsXpress national promotion campaign.

The content of the catalogue and promotional activity will be communicated to newsXpress members privately.

Helping build margin

newsXpress has confidentially announced to members another victory in building a healthier margin from traditional product for newsagents.  Our latest success is further evidence of our commitment to robust negotiation on behalf of our members with traditional newsagent suppliers.

Our committed membership base of proactive newsagents makes newsXpress appealing to suppliers.  We are able to leverage this to help our members play outside traditional terms for newsagents in some key areas.

The latest announcement caps several margin building initiatives for newsagents already this year.

3M planograms drive excellent sales

nx_3m.JPGThe commercial value from newsXpress is boldly on show in newsXpress locations across the country with the roll out of our 3M planograms.  Developed exclusively with 3M, these layouts are created on a store by store basis and considering the existing commitment to stationery.  Leveraging the respected Post-it, Command and Scotch brands, newsXpress members are reporting excellent sales as well as compliments from shoppers.

From one metre through to four metres, our 3M planograms are driving traffic and sales and demonstrating the newsXpress difference in action for our members.

This is another initiative of Rob Henderson our National Merchandise Manager and the newsXpress merchandise team.

Building a better newsagency

conf_front_page.jpgBuilding a better newsagency is the subject of an important forum at the National Newsagent Conference being hosted by  newsXpress in Melbourne next month.  In this forum, industry experts will present practical ideas which newsagents can take away to immediately build a healthier and more viable newsagency.  The session will build on content from an excellent range of speakers at the two-day conference.  It will be particuylarly useful to new newsagents and those considering buying a newsagency.

newsXpress is proud to be bringing this conference to all newsagents in Australia.  Click here for a copy of the registration form.