A year ago newsXpress launched the concept of a plush wall to its members (and the newsagency channel), showing how to dramatically grow plush sales.
Some newsXpress stores have gone from $1,000 a year in plush to $25,000 in their first year. Others have topped $80,000 this year in plush sales.
The success of the plush wall is a result of careful planning, deep research, wonderful supplier support and relentless in-store energy. This is not something that can be copied. It takes training and support from newsXpress to make it a success.
The photo shows the plush wall at our Westfield Southland store in Melbourne. Here we are competing with Kennys Cardiology, Wild, gift shops and plenty of majors in the plush space. We are the destination store for plush in this vast shopping centre.
