newsXpress Knox has been enjoying excellent sales of the newsXpress Christmas lines and other key products being pitched at the front of the business, on the lease line.
Paying careful attention to the front of store message has paid off for this corporate store and helped it achieve above average results for the performance of similar businesses in the centre.
History shows that a compelling offer at the front of the business can attract people who would not usually visit or who may not have planned to visit that day. Key to a successful display is to appeal to a key demographics. This is where the Knox presentation works particularly well.
