newsXpress Knox City has been promoting The Blob on the counter and in front of the counter. The photo shows the in front of the counter display.
The Blob is working well as an impulse like at Knox with the majority of the purchases being basket extensions – adding excellent GP value to sales.
The Blob is exclusive to newsXpress and is set to perform well beyond Father’s Day.
newsXpress members are promoting The Blob is a range of ways, leveraging the exclusivity and fun offered by the product.
