newsXpress Ballarat has Christmas on show in a high traffic location. Part of their display is shown in the photo featuring the Hallmark Jingle the dog and the Hallmark Merry-Okee items. These are two features of a very interactive Christmas this year … delivering an excellent point of difference for newsXpress stores compared to other stores.
As Hallmark has shown over the last two years, interactive sells – in cards, books and albums. The Jingle the dog book takes the opportunity to a new level, making for some fun in store. There is nothing like an interactive dog to make for a buzz in-store at Christmas!