newsXpress Pakenham is another newsXpress members is a Smurf success story. These Smurf Kinder Surprise items has sold well thanks in part due to the placement at the counter, driving impulse purchases.
This success is mirrored across newsXpress and stores which engaged with the Smurf opportunities and, in particular, the Kinder Surprise opportunity from one of our preferred suppliers.
As the only newsagency marketing group to fully engage with Smurf products across a range of product categories, newsXpress has shown the value for newsXpress members of robust brand engagement.