newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers. In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.
newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product. Sales results back this up. This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important. being known as a brand destination connects your business with trust and this will bring shoppers back.
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