newsXpress Knox is reporting more than 18% year on year growth in crossword title sales. Almost all of this growth is coming from Lovatts titles and the promotion off these toward the front of the newsagency, next to weekly titles. The latest promotion is shown in he photo, a feature display facing onto the dance floor. ocusing on Lovatts as the beacon brand of the category helps not only drive sales of Lovatts titles but other crossword titles as well.
The Knox team works hard to block access for imported crossword titles as they rarely pay for the retail space they occupy.
