Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.
newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.
The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.