newsXpress Maryborough (VIC) is promoting their newsXpress Easter Book Sale on the dance floor right at the front of the business. They are promoting an excellent range of Children’s books through a terrific display to shoppers as they enter the store. The book sale has stock across a range of categories and each store can choose the category they promote to main traffic. Maryborough chose children’s books for the front of their display because it works for them.
newsXpress Maryborough is also using the book sale to attract new traffic through a catalogue based program organised with newsXpress. They are also using it to drive additional business from people who visit for another purchase.
The Book Sale is part of the newsXpress sales efficiency strategy – this drives more sales from existing traffic.
