The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores. Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia. This marketing drives new traffic as well as more business from existing customers.
HOT Ink! is a perfect example of the newsXpress difference at work. Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements. The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.