newsXpress members have reported excellent sales from the new moon merchandise we sourced last year.
Between October and December, newsXpress was responsible for excellent sales across our network of the new moon board game, posters, calendars, jewellery and other items.
In many newsXpress locations, the presence of new moon product in-store drove new traffic. This additional traffic purchased other items and thereby drove better basket efficiency.
The newsXpress new moon strategy has been a terrific success in that it has shown participating stores that we can expand into new product categories in a safe and profitable way and bring in new customers at the same time.
The success is a credit to the newsXpress merchandise team and especially those who identified this opportunity exclusively for newsXpress.
