newsXpress and Retail Radio have joined forces to create newsXpress Radio, an exclusive to newsXpress in-store customer entertainment and advertising platform.
Delivering live news mixed with music, newsXpress Radio will provide a platform off of which newsXpress and its preferred suppliers can help drive incremental sales.
Unlike other in-store radio offers, newsXpress radio will be live between 7am and 6pm. This will ensure up to date real news bulletins. It will also facilitate timely coverage of events in a way which helps drive weekly magazine and daily newspaper sales.
newsXpress radio is another way newsXpress is demonstrating its difference over buying groups. Great buying is no good if this is not backed by strategies which move product. newsXpress has both bases covered.