Storytime. A guy in his mid 70s put eight different purple pens and markers on the counter. “Someone likes purple,” I said with a smile in my usual, somewhat cliché, small talk at the counter way. His lip quivered, a tear formed. I felt a chill. He faintly smiled. “They’re for my wife,” he spoke slowly and softly, “she has dementia. Purple was, is, her favourite colour. I want to give her things she might remember.”
I opened a pack of purple tissue paper and wrapped the pens into a small posy and tied that with a purple ribbon. “She will love that,” he said, with a broad smile.
The stories we hear are personal and heart-warming. They make retail more meaningful.
