In another first for the newsagency channel, newsXpress hosted the first of a series of Greeting Card training workshops yesterday in Melbourne. The Making Money from Greeting Cards workshop was run by Ron Thorpe, one of the most experienced greeting card professionals in Australia. This workshop now moves to Brisbane later this week.
Packed with practical advice, this session provided attendees with a clear action-plan for greeting cards in their newsagencies. Part of this action-plan was developed through two interactive sessions with newsagents sharing ideas with others.
Too often, newsagents leave greeting cards to be managed by their card company. Over the course of half a day, Ron shared practical strategies which newsXpress members can use to work this category to greater commercial advantage. His advice was drawn from decades of experience with Hallmark and a thorough knowledge of worldwide best practice in greeting card retail.
newsXpress has developed this workshop as another way the group helps members achieve a better return from their businesses and thereby improve the sale value when it comes time to exit from the business.
newsXpress newsagents can expect to achieve more from the Greeting Card category than an average newsagency. This is, in part, thanks to having Ron Thorpe on our team and delivering training like the workshop yesterday.
