newsXpress has enhanced its already successful calendar strategy this year with the development of several new items of marketing collateral for members.
To the left is the artwork for an A2 poster being offered for stores which want to boldly promote that calendars are now available in-store. On the poster, we are promoting products from several suppliers and covering several demographics. As calendar specialists, range is key.
We are also providing members with a combined calendar / diary catalogue to promote these products to homes and businesses in their area. Marketing outside the newsagency is crucial to driving traffic.
Thanks to the guidance from Michelle Caia our Calendar product manager, newsXpress does calendars well. Members embracing our strategies profit far better than if they were to follow the traditional newsagent calendar offering. Michelle has excellent supplier side experience with calendars and uses this when working with members on range and other strategies connected with the category.
