newsXpress helps its members broaden range around traditional shopping behaviour. Father’s Day is an excellent example of this strategy at work. the newsXpress merchandise team sourced a range of Father’s Day gift lines, many from suppliers new to newsagents.
This week, in the home stretch of the Father’s Day season, we have been hearing from newsXpress members about what has worked and what has not. While there have been some items which have not worked, they will easily fit in-store and sell between now and Christmas. These products are far outweighed by success stories. newsXpress members are reporting dramatic increases in gift line sales for Father’s Day around our offers.
Our merchandise team works hard to help our members push the boundaries. It is only by doing this that we are able to find what our businesses are capable of. We know the days of the traditional supplier driven newsagent are over. Our entrepreneurial members want to grow stronger, more margin-balanced businesses. Our buying and our supporting marketing collateral pursue this goal of margin balance relentlessly.
Our annual conference on the Gold Coast later this month will cover our merchandise strategies in more detail. If you are not a newsXpress members and want to get an insight into the newsXpress different, consider joining us at the conference on September 18 and 18.
