In addition to actively promoting greeting cards this Father’s Day, newsXpress stores have a host of gift offers which are supported by exclusive in-store collateral. Our stores have material to promote albums, shredders, confectionery, bookends and desk sets – all items suitable for gifts for Dad on Father’s Day. The posters were provided free of charge. Each is printed in colour double sided and is A2 in size.
The products being promoted on the posters were selected by the newsXpress merchandise team for their suitability for the season and the margin they deliver.
Our mission is to help our members achieve a more valuable shopping basket. We are doing this through better buying, better in-store and out-of-store marketing andbringing new products which fit naturall with the typical newsXpress shopper.
As with all seasons, we will track the results of our offers and invite member feedback. This helps to continue to refine our offer.
