This to this fresh and exclusive marketing collateral newsXpress members are able to offer a deal / discount / promotion to go with a Thank You card.
While not wanting to encourage discounting as the default business position, a promotion such as that offered in this collateral can really add value as it shows shoppers opportunities in-store: to say thank you with a card and to save money on an accompanying gift.
This is a well through-through and layered promotion that newsXpress members can offer at times that best suite their local business needs.